📌 Core Information
🔹 Job Title: Staff Brand Designer/Art Director
🔹 Company: Grow Therapy
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Brand Design
🔹 Date Posted: July 29, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leadership in concept development and design execution across various brand touchpoints
- Cross-functional collaboration with growth, product, and marketing partners
- Strategic ownership and influence on company-wide design decisions
- Mentorship and team culture development within the brand organization
- Evolution and maintenance of the Grow brand to meet high-quality standards
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive brand initiatives and maintain design excellence across multiple channels.
📋 Key Responsibilities
✅ Lead concept development and design execution across various brand touchpoints, including:
- Web, email, and social media
- Evergreen brand and marketing assets
- Campaigns, launches, and moments
- Photoshoots and video production
✅ Collaborate with cross-functional teams to bring cohesive ideas to life
✅ Drive major brand initiatives and influence company-wide design decisions
✅ Foster an environment of feedback and collaboration within the brand team
✅ Champion design excellence and maintain high-quality standards for the Grow brand
ASSUMPTION: This role requires a strong understanding of brand strategy, exceptional craft skills, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Design or a related field (or equivalent experience)
Experience: 7+ years of experience in visual design, with a strong portfolio spanning digital, campaign, and brand work
Required Skills:
- Proven experience in visual design, art direction, and video production
- Strategic mindset with a passion for bringing brand strategy to life through design
- Exceptional craft with meticulous attention to detail and commitment to pixel-perfect execution
- Full design process experience, from strategy and concepting to execution and QA
- Process leadership experience in establishing workflows, design systems, and team practices
- Mentorship capabilities with experience guiding and developing junior design talent
- Cross-functional collaboration skills with proven ability to work effectively with growth, product, and marketing partners
Preferred Skills:
- In-house experience with a focus on brand design
- Agency experience
- Experience working with mental health or healthcare brands
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to bring brand strategy to life through design, art direction, and video will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $159,000 per year (varies based on location and experience)
Benefits:
- Comprehensive health insurance plans, including dental and vision
- Flexible working hours and flexible time off
- Company-wide winter break and mental health mornings
- Wellness stipend and in-office meals and snacks
- Continuous learning opportunities and competitive salary
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in New York City and other major metropolitan areas. The final offer may vary based on the candidate's relevant experience, qualifications, and working location.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 201-500 employees (as of 2025)
Founded: 2020
Company Description:
- Grow Therapy is on a mission to make therapy more accessible, affordable, and affirming
- Their online therapy platform connects clients with licensed therapists who reflect their lived experience
- Grow Therapy is committed to building a supportive culture with values like balance, integrity, inclusion, and trust
Company Specialties:
- Therapy
- Private practice
- EHR
- Healthtech
- Insurance
- Credentialing
- Mental Health
- Software
- Social Impact
- Technology
- Healthcare
- Telehealth
- Wellness
- and Psychology
Company Website: growtherapy.com
ASSUMPTION: Grow Therapy is a rapidly growing startup with a strong focus on mental health and wellness. They prioritize a supportive work environment and offer competitive benefits to their employees.
📊 Role Analysis
Career Level: Mid-Senior level (7+ years of experience)
Reporting Structure: This role reports directly to the Head of Brand and collaborates with cross-functional teams, including growth, product, and marketing
Work Arrangement: Remote OK, with flexible hours and the option to work from the New York office
Growth Opportunities:
- Potential to grow into a leadership role within the brand organization
- Opportunities to work on high-impact projects and drive brand initiatives
- Chance to mentor and develop junior design talent
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the Grow Therapy brand and culture.
🌍 Location & Work Environment
Office Type: Hybrid (remote OK with an office in New York, NY)
Office Location(s): New York, NY
Geographic Context:
- New York City is a major metropolitan area with a diverse population and a thriving tech industry
- The cost of living in New York City is high, with an average salary of $140,000 for similar roles in the area
- The city offers a wide range of cultural attractions, entertainment, and dining options
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: The remote work option and flexible hours provide candidates with the opportunity to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Design challenge or case study presentation
- Final interview with the Head of Brand and other stakeholders
Key Assessment Areas:
- Portfolio review and design skills
- Strategic thinking and brand understanding
- Collaboration and communication skills
- Cultural fit and alignment with Grow Therapy's values
Application Tips:
- Tailor your resume and cover letter to highlight your design skills, brand experience, and strategic mindset
- Prepare a strong portfolio showcasing your visual design, art direction, and video production skills
- Research Grow Therapy's brand and mission to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Visual Design, Brand Strategy, Art Direction, Video Production, Cross-functional Collaboration, Mentorship, Attention to Detail, Design Excellence, Campaign Development, Web Design, Email Design, Social Media, Photoshoots, Design Systems, Process Leadership, Quality Assurance
ASSUMPTION: Grow Therapy uses an automated tool (Covey) to assist in the initial screening of resumes and applications. Final hiring decisions are made by the human recruitment team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch or Figma
- Zeplin or other design handoff tools
- Video editing software (e.g., Premiere Pro, Final Cut Pro)
ASSUMPTION: Candidates should be proficient in industry-standard design and video editing tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Balance: Grow Therapy prioritizes work-life balance and encourages employees to prioritize their well-being
- Integrity: The company values honesty, transparency, and ethical decision-making
- Inclusion: Grow Therapy strives to create an inclusive environment where everyone feels valued and respected
- Trust: The company fosters a culture of trust, open communication, and collaboration
Work Style:
- Collaborative: Grow Therapy encourages cross-functional collaboration and teamwork
- Agile: The company operates in an agile manner, with a focus on continuous improvement and adaptation
- Mission-driven: Grow Therapy is committed to making a positive impact on mental health and wellness
Self-Assessment Questions:
- Do you prioritize work-life balance and self-care?
- Are you comfortable working in a collaborative, agile environment?
- Do you share Grow Therapy's commitment to making mental health care more accessible and affordable?
ASSUMPTION: Candidates who align with Grow Therapy's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, startup environment
- Balancing creative and strategic responsibilities
- Working with remote teams and stakeholders
- Adapting to changes in the company's brand or design direction
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on brand strategy and art direction within the mental health and wellness industry
- Compared to agency roles, this position offers more creative control and the opportunity to shape the Grow Therapy brand
- Compared to in-house roles at larger organizations, this role provides more autonomy and growth opportunities in a startup environment
ASSUMPTION: Candidates should consider their preferences for agency vs. in-house work, as well as the unique aspects of working in a startup environment.
📝 Sample Projects
- Reimagining Grow Therapy's website and digital presence to better reflect the brand's mission and values
- Developing a comprehensive brand style guide and design system to ensure consistency across all touchpoints
- Creating a cohesive visual identity for a new mental health campaign or product launch
ASSUMPTION: These projects demonstrate the strategic, creative, and collaborative aspects of the Staff Brand Designer/Art Director role at Grow Therapy.
❓ Key Questions to Ask During Interview
- Can you describe the brand evolution process at Grow Therapy and how this role contributes to it?
- How does the brand team collaborate with other departments, such as growth and product?
- What are the most important qualities you're looking for in a candidate for this role?
- How does Grow Therapy support the professional development and growth of its employees?
- What are the biggest challenges facing the brand team in the coming months, and how can this role help address them?
ASSUMPTION: These questions help candidates better understand the role, the company culture, and the team's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your design skills, brand experience, and strategic mindset
- Prepare a strong portfolio showcasing your visual design, art direction, and video production skills
- Research Grow Therapy's brand and mission to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
