📌 Core Information
🔹 Job Title: Stage Content Creatie en Employer Branding
🔹 Company: ING
🔹 Location: CDR (Amsterdam - Cedar), Netherlands
🔹 Job Type: Full-time Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Student (3rd/4th year)
🔹 Remote Status: On-site with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Developing creative concepts and producing employer branding content
- Maintaining the career website and managing social media channels
- Analyzing online communication data to measure campaign effectiveness
- Collaborating with a small, informal team and contributing to stage events
ASSUMPTION: This role is ideal for a creative and enthusiastic student looking to gain practical experience in content creation, employer branding, and social media management within the financial services industry.
📋 Key Responsibilities
✅ Developing creative concepts and producing employer branding content for careersite and social media channels
✅ Filming and photographing for social media, and editing videos and photos
✅ Writing content, particularly body copy for social media
✅ Maintaining the career website and managing social media channels
✅ Developing and optimizing campaigns, and analyzing online communication data
ASSUMPTION: Successful candidates will have strong communication skills, creativity, and a keen interest in social media trends.
🎯 Required Qualifications
Education: Student in their 3rd or 4th year of HBO/WO in Multimedia Design, Communication, Creative Business, or a similar field
Required Skills:
- Proficiency in tools such as Canva, CapCut, and Adobe (Premiere Pro, Photoshop)
- Fluency in Dutch (C1) and English (B2)
- Social media enthusiast with knowledge of current trends
- Creativity and ability to generate new ideas
Preferred Skills:
- Humor, curiosity, and flexibility
ASSUMPTION: Applicants should have a strong portfolio or examples of their work to showcase their skills and creativity.
💰 Compensation & Benefits
Salary Range: €700 per month for a 36-hour workweek (industry standard for internships in the Netherlands)
Benefits:
- Flexible working hours
- Hybrid working arrangement
- Learning opportunities and community engagement
Working Hours: 36 hours per week, with flexible hours and hybrid work arrangement
ASSUMPTION: The salary range is based on industry standards for internships in the Netherlands, with benefits focused on professional development and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services; ING is a global financial institution offering banking, investments, life insurance, and retirement services
Company Size: 501-1,000 employees in the Netherlands; part of a larger global organization with over 50,000 employees worldwide
Founded: 1991 (as ING Group); ING Americas was established in 2009
Company Description:
- ING Americas offers wholesale financial products and services to corporate and institutional clients in the U.S.
- Committed to sustainability and empowering people to stay ahead in life and business
- Provides a full array of financial products, including commercial lending, financial markets, and advisory services
Company Specialties:
- Corporate and institutional banking
- Financial markets and advisory services
- Sustainability and responsible banking
Company Website: ING Americas
ASSUMPTION: ING's focus on sustainability and responsible banking may provide opportunities for candidates interested in these areas.
📊 Role Analysis
Career Level: Entry-level; ideal for students seeking practical experience in content creation, employer branding, and social media management
Reporting Structure: Reports to the stage supervisor and works closely with the ING Stagebestuur (Stage Board)
Work Arrangement: Hybrid; combines on-site work at the CDR (Amsterdam - Cedar) office with remote work
Growth Opportunities:
- Learning from experienced professionals and making a genuine impact at ING
- Developing creative and strategic thinking skills
- Building a professional network within the financial services industry
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience, develop their skills, and build their professional network.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on sustainability and well-being
Office Location(s): CDR (Amsterdam - Cedar), Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong focus on innovation and sustainability
- ING's office is located in the Zuidas district, a major business hub with excellent public transportation connections
- The office offers a flexible, hybrid work environment with a mix of on-site and remote work
Work Schedule: Flexible working hours with a 36-hour workweek; hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a better balance between study and work, while the modern office environment fosters creativity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Background check and reference check
Key Assessment Areas:
- Creativity and problem-solving skills
- Communication and interpersonal skills
- Social media knowledge and trends
- Alignment with ING's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your work, such as content you've created or social media campaigns you've managed
- Research ING's company culture and values to demonstrate your fit
- Practice common interview questions and be prepared to discuss your creative process and problem-solving skills
ATS Keywords: Content creation, employer branding, social media, video editing, photography, communication, creativity, community management
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experiences, and prepare for behavioral and situational interview questions.
🛠️ Tools & Technologies
- Canva
- CapCut
- Adobe (Premiere Pro, Photoshop)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowering people to stay a step ahead in life and in business
- Creating a positive impact on society and the environment
- Fostering an inclusive and diverse work environment
Work Style:
- Collaborative and team-oriented
- Flexible and adaptable
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do your creative ideas align with ING's values and company culture?
- How do you stay up-to-date with social media trends and best practices?
- How do you approach collaboration and teamwork in a hybrid work environment?
ASSUMPTION: Applicants should assess their fit with ING's values and work style to ensure a successful and enjoyable internship experience.
⚠️ Potential Challenges
- Managing multiple responsibilities and deadlines
- Adapting to a fast-paced, dynamic work environment
- Balancing study and work commitments
- Navigating a large, global organization with a diverse workforce
ASSUMPTION: Successful candidates will be able to manage their time effectively, adapt to change, and balance multiple priorities.
📈 Similar Roles Comparison
- This role is unique in its focus on content creation and employer branding within the financial services industry
- Similar roles may be found in marketing, communications, or social media departments within other financial institutions or corporations
- Career paths may include progression to full-time roles in content creation, employer branding, or marketing within the financial services industry
ASSUMPTION: Applicants should research similar roles and career paths to better understand the opportunities available within the financial services industry.
📝 Sample Projects
- Developing a social media campaign to promote ING's sustainability initiatives
- Creating a series of blog posts or articles highlighting ING's commitment to responsible banking
- Designing and implementing a content strategy for ING's careers website to improve user engagement
ASSUMPTION: Applicants should be prepared to discuss their approach to these types of projects and provide examples of their work.
❓ Key Questions to Ask During Interview
- How does this role contribute to ING's overall marketing and communications strategy?
- What opportunities are there for professional development and growth within this role?
- How does the team collaborate and support one another in a hybrid work environment?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does ING support work-life balance for interns and employees?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your work, such as content you've created or social media campaigns you've managed
- Research ING's company culture and values to demonstrate your fit
- Follow up with the hiring manager, Nino Hogervorst (+31621364326), one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
