📌 Core Information
🔹 Job Title: Marketing & Brand Strategy Intern (STAGE)
🔹 Company: Sky
🔹 Location: Milan, Monte Penice, Italy
🔹 Job Type: Full-time Internship
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Marketing & Brand Strategy team in defining and implementing the marketing plan and brand strategy for NOW
- Collaborating with internal and external stakeholders to develop the marketing plan
- Managing the relationship with the media agency and monitoring budget allocation
- Preparing weekly, monthly, and quarterly reports for top management
- Conducting competitive analysis and benchmarking
ASSUMPTION: This role is part of Sky's STAGE program, which offers internships to recent graduates and students. The program aims to provide practical work experience and help participants develop their skills.
📋 Key Responsibilities
✅ Supporting the definition and implementation of the marketing and brand strategy for NOW
✅ Collaborating with internal teams (Content, Digital, and Data) and external stakeholders to develop the marketing plan
✅ Managing the relationship with the media agency and monitoring budget allocation
✅ Preparing weekly, monthly, and quarterly reports for top management
✅ Conducting competitive analysis and benchmarking
✅ Managing the rendicontazione contabile dei costi Marketing
ASSUMPTION: The role may involve additional tasks and responsibilities as needed, depending on the team's priorities and the intern's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in Economics, Marketing, or Communication
Experience: Entry-level (0-2 years)
Required Skills:
- Strong interest in the sports and entertainment industry
- Quantitative approach and analytical skills
- Excellent communication and organizational skills
- Proficient in English and Office software (Excel and PowerPoint)
- Flexibility, proactivity, and adaptability to a dynamic and stimulating environment
Preferred Skills:
- Previous experience in marketing or a related field
- Knowledge of the Italian media landscape
ASSUMPTION: While not explicitly stated, proficiency in Italian is likely required for this role, given the location and the language used in the job description.
💰 Compensation & Benefits
Salary Range: As this is an internship, the salary is not specified. However, according to industry standards, interns in Italy typically receive a stipend ranging from €500 to €1,000 per month.
Benefits:
- On-the-job training and professional development opportunities
- Networking opportunities with industry professionals
- Potential for full-time employment after the internship
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Italy. The actual stipend may vary depending on the company's policies and the intern's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: Sky is a large corporation with over 10,000 employees worldwide. This size offers interns the opportunity to work on large-scale projects and gain exposure to various aspects of the business.
Founded: Sky was founded in 1989 and has since grown to become one of Europe's leading media and entertainment companies.
Company Description:
- Sky is part of Comcast Corporation, a global media and technology company
- Offers innovative products such as Sky Glass, Sky Stream, Sky Q, NOW, and WOW
- Provides connectivity services, including mobile, broadband, and smart home protection
- Produces award-winning original content and broadcasts live sporting events
- Committed to addressing digital inequality and becoming net-zero carbon by 2030
Company Specialties:
- Broadcast and media
- Entertainment
- Communications
- Innovation and technology
- Customer service
Company Website: http://www.sky.com
ASSUMPTION: Sky's commitment to innovation, sustainability, and digital equality makes it an attractive employer for socially conscious individuals interested in the media and entertainment industry.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Marketing & Brand Strategy team.
Work Arrangement: This is an on-site, full-time internship lasting for 6 months.
Growth Opportunities:
- Potential for full-time employment after the internship
- Opportunity to work on large-scale projects and gain exposure to various aspects of the business
- Access to professional development opportunities and networking events
ASSUMPTION: While the job description does not explicitly mention growth opportunities, internships at Sky often lead to full-time employment for successful candidates.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Milan, Monte Penice, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic hub
- The Monte Penice area is a popular business district with many multinational corporations
- Milan offers a vibrant cultural scene, with numerous museums, galleries, and historical sites
Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours or remote work depending on the team's needs and the intern's performance.
ASSUMPTION: The work schedule may be flexible, depending on the team's needs and the intern's performance. However, this is not explicitly stated in the job description.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Sky's values
- Relevant experience and skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your interest in the sports and entertainment industry
- Showcase your quantitative and analytical skills
- Prepare for behavioral and situational interview questions
ATS Keywords: Marketing, Brand Strategy, Communication, Analytical Skills, Budget Management, Stakeholder Interaction, Report Writing, Competitive Analysis, Detail Orientation, Proactivity, Flexibility, Team Collaboration, English Proficiency, Office Software Proficiency, Sports Interest, Entertainment Interest
ASSUMPTION: The application process may vary depending on the specific team or department hiring for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies required for the role may vary depending on the team's needs and the intern's assigned projects.
👔 Cultural Fit Considerations
Company Values:
- Believe in Better
- Customer First
- One Team
- Innovate & Thrive
- Care
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Sky's company values, particularly 'Believe in Better'?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in a collaborative and team-oriented work culture?
ASSUMPTION: Sky places a strong emphasis on cultural fit and alignment with its company values. Applicants should carefully consider how their personal values and work style align with Sky's culture.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for entry-level candidates
- The internship may involve long hours and tight deadlines, particularly during peak periods
- The role may require working with diverse stakeholders, which can be challenging for candidates with limited experience in stakeholder management
- The internship may not lead to full-time employment, depending on the company's needs and the intern's performance
ASSUMPTION: While the job description does not explicitly mention potential challenges, internships can be demanding and may present unique obstacles for entry-level candidates.
📈 Similar Roles Comparison
- This role is similar to other marketing and brand strategy internships, but may offer more exposure to the sports and entertainment industry
- The role may provide more opportunities for growth and development than similar entry-level positions, given Sky's size and scope
- The role may offer more competitive compensation and benefits than similar internships, given Sky's status as a large corporation
ASSUMPTION: While the job description does not provide direct comparisons to similar roles, applicants should research other marketing and brand strategy internships to better understand the market and Sky's offerings.
📝 Sample Projects
- Developing a marketing plan for a new sports event or tournament
- Conducting a competitive analysis of a major sports league or entertainment platform
- Assisting in the preparation of reports for top management on marketing performance and trends
ASSUMPTION: The specific projects assigned to the intern may vary depending on the team's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall marketing and brand strategy for NOW?
- What opportunities are there for professional development and growth during this internship?
- How does Sky support work-life balance for its interns?
- What are the next steps for this role after the completion of the internship?
ASSUMPTION: Applicants should prepare thoughtful and relevant questions to ask during the interview to demonstrate their interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
