📌 Core Information
🔹 Job Title: STANLEY Brand Manager
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Santiago Metropolitan Region, Chile
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading an integrated marketing approach to drive brand consideration and conversion aligned with global brand strategy.
- Growing top line revenue across the business in Chile by building compelling and engaging experiences for end users.
- Collaborating with regional and local marketing organizations on the execution of the brand strategy for STANLEY.
- Bringing extensive brand experience, analytical skills, and a passion for testing and measuring results on marketing mechanics and messaging.
ASSUMPTION: This role requires a strategic mindset and the ability to work cross-functionally to drive brand success in the Chilean market.
📋 Key Responsibilities
✅ Lead an integrated marketing approach to drive brand consideration and conversion aligned with global brand strategy.
✅ Grow top line revenue across the business in Chile by building compelling and engaging experiences for end users.
✅ Collaborate with regional and local marketing organizations on the execution of the brand strategy for STANLEY.
✅ Develop and implement marketing plans across product, commercial, brand, digital, and eCommerce teams to ensure plans are focused on key business and brand priorities.
✅ Analyze and report on marketing performance, using data-driven insights to inform strategy and tactics.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data analysis to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 5-10 years of experience in brand management, with a focus on integrated marketing and digital channels.
Required Skills:
- Proven track record in brand management and marketing strategy.
- Strong analytical skills and data-driven mindset.
- Excellent communication and presentation skills.
- Fluency in Spanish and English.
- Proficient in Microsoft Office Suite and marketing analytics tools.
Preferred Skills:
- Experience in the manufacturing or tool industry.
- Familiarity with the Chilean market and consumer behavior.
- Knowledge of marketing automation and CRM platforms.
ASSUMPTION: Candidates with experience in brand management, integrated marketing, and data analysis will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is CH$ 12,000,000 - CH$ 15,000,000 per year, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Chile.
Benefits:
- Competitive salary and benefits package.
- Career opportunity and learning & development programs.
- Diverse and inclusive culture with a focus on purpose-driven initiatives.
Working Hours: Full-time position with standard business hours, Monday through Friday.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Stanley Black & Decker is a global manufacturing company that provides tools and innovative solutions for builders, protectors, makers, and explorers. They have been in business since 1843 and are committed to delivering value to their customers, colleagues, and communities.
Company Size: With over 60,000 employees worldwide, Stanley Black & Decker is a large, global organization that offers numerous opportunities for career growth and development.
Founded: Stanley Black & Decker was founded in 1843 and has since grown into a global leader in the manufacturing industry.
Company Description:
- Stanley Black & Decker provides innovative, high-quality tools and solutions for various industries, including manufacturing, construction, and automotive.
- The company is committed to sustainability and social responsibility, striving to make a positive impact on the world through its products and initiatives.
- Stanley Black & Decker offers a diverse and inclusive work environment that values innovation, excellence, and collaboration.
Company Specialties:
- Tools and storage solutions for various industries.
- Professional power tools and accessories.
- Pneumatic tools and fasteners.
- Consumer power tools and lawn & garden equipment.
- Engineered fastening systems and automotive solutions.
- Aerospace and construction infrastructure systems.
Company Website: http://www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker's global presence and diverse product offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level management level, with the opportunity for growth and advancement within the marketing organization.
Reporting Structure: The STANLEY Brand Manager reports directly to the Sr. Marketing Manager for Chile and collaborates with regional and local marketing organizations.
Work Arrangement: This is an on-site position, with the opportunity for occasional remote work as needed.
Growth Opportunities:
- Advancement within the marketing organization, such as regional or global marketing roles.
- Expansion into other functional areas, such as product management or commercial roles.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing organization and the broader company.
🌍 Location & Work Environment
Office Type: The office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): Santiago Metropolitan Region, Chile
Geographic Context:
- The Santiago Metropolitan Region is the central economic hub of Chile, offering a vibrant cultural scene and numerous recreational opportunities.
- The region is home to a diverse mix of industries, including finance, technology, and manufacturing.
- Chile is known for its strong economy, political stability, and high-quality education system.
Work Schedule: Standard business hours, Monday through Friday, with occasional flexibility for remote work.
ASSUMPTION: The Santiago Metropolitan Region offers a dynamic and engaging work environment, with numerous cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the hiring manager to discuss qualifications and fit for the role.
- In-person or virtual interview with the marketing team to assess cultural fit and skills.
- Final interview with senior leadership to discuss career growth and expectations.
Key Assessment Areas:
- Brand management experience and strategic mindset.
- Analytical skills and data-driven decision-making.
- Communication and presentation skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare examples of successful brand campaigns or initiatives you've led in the past.
- Research Stanley Black & Decker's brand and values to demonstrate your understanding of the company and its mission.
ATS Keywords: Brand management, marketing strategy, integrated marketing, digital marketing, eCommerce, customer focus, team leadership, creative solutions, testing and measuring results, Spanish, English
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their brand management experience and strategic mindset throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, Tableau, etc.)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce, etc.)
- Social media management tools (e.g., Hootsuite, Buffer, etc.)
ASSUMPTION: Familiarity with marketing analytics tools and marketing automation platforms is preferred but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We foster a culture of continuous improvement and embrace new ideas.
- Quality: We are committed to delivering high-quality products and services that meet or exceed customer expectations.
- Sustainability: We strive to minimize our environmental impact and promote sustainable business practices.
- Integrity: We act with honesty and integrity in all our interactions with customers, colleagues, and partners.
- Diversity & Inclusion: We value and promote diversity and inclusion in our workforce and in our products and services.
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success.
- Adaptable: We embrace change and are open to new ways of working.
- Results-driven: We focus on delivering outcomes and achieving our objectives.
Self-Assessment Questions:
- How do you demonstrate innovation in your brand management approach?
- Can you provide an example of a time when you used data to inform a marketing strategy or campaign?
- How do you foster a collaborative work environment and support your team's success?
ASSUMPTION: Candidates who align with Stanley Black & Decker's company values and work style will be well-suited for this role.
⚠️ Potential Challenges
- The Chilean market may present unique cultural and linguistic challenges that require adaptation and flexibility.
- The role may require occasional travel to other regions or countries for meetings or events.
- The pace of work may be fast-paced and demanding, requiring strong time management and prioritization skills.
- The role may require collaboration with remote teams or stakeholders, necessitating strong communication and coordination skills.
ASSUMPTION: Candidates should be prepared to adapt to the unique challenges and demands of the Chilean market and the global nature of the role.
📈 Similar Roles Comparison
- This role is similar to other brand management positions within the marketing organization, but with a focus on the Chilean market and the STANLEY brand.
- Unlike other marketing roles, this position requires a strong understanding of the manufacturing and tool industries, as well as the Chilean consumer market.
- Career progression in this role may lead to regional or global marketing positions within the company, with opportunities for advancement in other functional areas as well.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other brand management positions within the company.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new STANLEY product in the Chilean market.
- Conducting market research to understand consumer behavior and preferences in the Chilean tool market.
- Collaborating with the commercial team to develop a go-to-market strategy for a new STANLEY product line.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does this role collaborate with other marketing teams or functions within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Stanley Black & Decker support the growth and development of its employees?
- What are the most rewarding aspects of working in brand management at Stanley Black & Decker?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare examples of successful brand campaigns or initiatives you've led in the past.
- Research Stanley Black & Decker's brand and values to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
