📌 Core Information
🔹 Job Title: Strategic Communications Specialist
🔹 Company: Genuine Parts Company
🔹 Location: Atlanta, Georgia, United States (On-site)
🔹 Job Type: Full-Time
🔹 Category: Communications
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting day-to-day communications and contributing to strategic initiatives
- Creating, managing, and distributing engaging content across various channels
- Collaborating with global partners and internal teams to align communications with company goals
- Monitoring external media platforms and providing hands-on support for events
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on creating engaging content and fostering alignment across regions.
📋 Key Responsibilities
✅ Create and manage engaging, multi-channel content that supports internal and external teams, aligns with company goals, and enhances audience engagement
✅ Engage with global partners to gather and manage content for meetings, social collaborations, and other initiatives, fostering alignment and teamwork across regions
✅ Support external and internal content by capturing high-quality photography during events, meetings, and engagements, maintaining professionalism and ease in interactions with C-suite executives
✅ Oversee brand management by reviewing and ensuring all content rigorously adheres to brand guidelines, including the company’s voice, values, and messaging standards across all channels
✅ Facilitate merchandise orders with multiple vendors while maintaining consistency across all communications and promotional materials
✅ Process and track invoices for the communications team, ensuring accuracy, timeliness, and on-time payment
✅ Monitor and audit external media platforms to identify mentions, track negative sentiments, and promptly escalate relevant findings to appropriate leadership
✅ Provide support for campus events as needed
ASSUMPTION: This role requires on-site presence in the office Monday through Friday, with the possibility of occasional event support.
🎯 Required Qualifications
Education: Bachelor's degree in journalism, communication, marketing, or a related field
Experience: 3+ years of experience in writing, proofing, and/or editing content in a corporate or agency environment
Required Skills:
- Strong written and verbal communication skills, prioritizing clarity and conciseness
- Understanding of AP style and other formatting guidelines
- Proficient in Microsoft Office Suite, SharePoint, and other collaboration and productivity tools
- Strong organizational skills to manage files and workflows effectively
- Ability to prioritize and manage multiple projects with tight deadlines
- Strong interpersonal skills, with the ability to collaborate effectively and build positive relationships
- Creativity in developing communications across both traditional and digital platforms
- A balance of strategic thinking and hands-on execution, with the ability to generate ideas and see them through from start to finish
Preferred Skills:
- Bachelor’s degree in journalism, communication, marketing, or similar fields
- Experience with corporate communications in a team-based or global organization
- 3-5 years of experience in writing, proofing, and/or editing content in a corporate, agency, or professional environment
- Expertise in photography, including capturing high-quality images for use across digital and print platforms, is a plus
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for an Intermediate role in Atlanta, GA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts and other perks
Working Hours: Full-time, Monday through Friday, with the possibility of occasional event support
ASSUMPTION: The salary range provided is an estimate based on industry standards for an Intermediate role in Atlanta, GA. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing (Distribution)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1928 (As Genuine Parts Company)
Company Description:
- Alliance Automotive Group is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe
- Operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary, and Romania
- Wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia
Company Specialties:
- Distribution
- Automotive
- and Industrial
Company Website: allianceautomotivegroup.eu
ASSUMPTION: As a large enterprise, Genuine Parts Company offers extensive resources and opportunities for growth and development.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: Reports to the Sr. Manager of External Communications
Work Arrangement: On-site, Monday through Friday, with the possibility of occasional event support
Growth Opportunities:
- Potential advancement to a senior or management role within the communications department
- Expansion of responsibilities to include additional regions or teams
- Opportunities to develop skills in photography, event planning, or other related areas
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work with global partners and internal teams.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional work environment
Office Location(s): Atlanta, GA, USA
Geographic Context:
- Atlanta is the capital and most populous city of the U.S. state of Georgia
- Known for its rich history, vibrant culture, and diverse economy
- Offers a variety of amenities, including museums, parks, sports teams, and entertainment options
Work Schedule: Full-time, Monday through Friday, with the possibility of occasional event support
ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Understanding of brand management and adherence to brand guidelines
- Ability to manage multiple projects and meet tight deadlines
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Provide examples of your writing, editing, and photography work
- Demonstrate your understanding of the company and the role's responsibilities
ATS Keywords: Strategic Communications, Content Creation, Brand Management, Photography, Event Support, Global Partnerships, Teamwork, Collaboration
ASSUMPTION: The application process may vary, and additional steps or assessments may be included based on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- SharePoint
- Photography equipment (camera, editing software)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Email marketing tools (Mailchimp, Constant Contact)
ASSUMPTION: The tools and technologies required for this role may vary based on the company's specific needs and the candidate's qualifications.
👔 Cultural Fit Considerations
Company Values:
- Serve: Demonstrate a strong commitment to customer service and internal support
- Perform: Deliver results and exceed expectations
- Influence: Build strong relationships and drive positive change
- Respect: Value and appreciate the diversity of others
- Innovate: Foster a culture of creativity and continuous improvement
- Team: Collaborate effectively and support the success of others
Work Style:
- Results-driven and focused on delivering high-quality work
- Adaptable and able to manage multiple projects and priorities
- Collaborative and able to work effectively with global partners and internal teams
Self-Assessment Questions:
- Do you have a strong commitment to customer service and internal support?
- Are you able to manage multiple projects and meet tight deadlines?
- Do you thrive in a collaborative work environment and enjoy working with global partners and internal teams?
ASSUMPTION: As a large enterprise, Genuine Parts Company values diversity, inclusion, and collaboration, and seeks candidates who align with these values.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines
- Adapting to a fast-paced, dynamic work environment
- Working with global partners and internal teams across different time zones
- Occasional event support and travel may be required
ASSUMPTION: The potential challenges of this role may vary based on the candidate's qualifications, experience, and the company's specific needs.
📈 Similar Roles Comparison
- This role focuses on strategic communications and content creation, whereas related positions may focus more on public relations, marketing, or event planning
- As a global company, Genuine Parts Company offers opportunities to work with international partners and teams
- Career paths may include advancement to senior or management roles within the communications department or expansion of responsibilities to include additional regions or teams
ASSUMPTION: This role offers unique opportunities for growth and development within the company, as well as the chance to work with global partners and internal teams.
📝 Sample Projects
- Creating and managing engaging content for the company's website, social media, and email newsletters
- Collaborating with global partners to gather and manage content for monthly meetings, social collaborations, and other One GPC initiatives
- Supporting external and internal content by capturing high-quality photography during events, meetings, and engagements
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of responsibilities and tasks associated with this role. Actual projects may vary based on the company's specific needs and the candidate's qualifications.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What is the company's approach to work-life balance, and how is it supported within the communications department?
ASSUMPTION: The key questions to ask during the interview may vary based on the candidate's qualifications, experience, and the company's specific needs.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
