Strategic Customer Marketing Manager

📌 Core Information 🔹 Job Title: Strategic Customer Marketing Manager 🔹 Company: monday.com 🔹 Location: United States (Remote, with 3 days/week in NYC office) 🔹 Job Type: Hybrid (Remote/Flexible) 🔹 Category: Marketing 🔹 Date Posted: 2025-05-06 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Driving business impact of Elevate, monday.com's flagship annual customer conference - Collaborating with Sales and Customer Success teams to target strategic accounts and drive registrations - Developing sales enablement materials and optimizing event data attribution models - Ensuring alignment across teams to maximize event outcomes ASSUMPTION: This role requires a strategic mindset, with a focus on driving measurable business outcomes rather than event production. Strong collaboration skills are essential to work effectively with cross-functional teams. 📋 Key Responsibilities ✅ Lead the strategic development of go-to-market initiatives for Elevate, focusing on driving sales enablement and customer engagement ✅ Collaborate with Sales and Customer Success teams to align Elevate strategies with key account priorities and measure the business impact of Elevate ✅ Define and refine audience segments, strategic accounts, and messaging for Elevate to ensure alignment with GTM goals and overall business objectives ✅ Develop sales enablement strategies and resources that empower Sales and CS teams to effectively engage with prospects and customers, driving registrations and post-event conversions ✅ Develop data-driven insights to measure the business impact of Elevate, including metrics like new won deals, pipeline growth, ARR, retention, and cross-sell opportunities ✅ Own the event attribution model, ensuring the proper tracking of Elevate-related activities and their correlation with business metrics like sales pipeline, revenue, and customer lifetime value ✅ Create and implement new strategic event initiatives designed to drive more qualified registrations and align the program with the sales and customer success goals ✅ Work cross-functionally with internal teams to ensure Elevate delivers on its business objectives, providing insights, strategies, and resources that help drive success ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive successful event outcomes. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 5+ years of experience in business development, go-to-market strategy, or sales enablement, with a preference for experience in the SaaS or technology industry Required Skills: - Proven success in aligning marketing and sales strategies to drive customer engagement, revenue growth, and retention through strategic initiatives - Strong expertise in sales enablement, with a focus on creating tools, resources, and strategies that directly support sales efforts and business development goals - Strong analytical skills, with the ability to develop and optimize metrics to measure the success and impact of the event - Proficiency with CRM systems (e.g., Salesforce) and marketing automation tools to track and analyze business metrics and optimize strategies - Exceptional communication and relationship-building skills, with the ability to engage with multiple stakeholders, including sales teams, executives, and customers, to drive business outcomes Preferred Skills: - Experience in defining and executing GTM strategies that drive measurable outcomes - Familiarity with event production or marketing campaigns ASSUMPTION: Candidates with a strong background in sales enablement and a proven track record of driving business outcomes through strategic initiatives are most likely to succeed in this role. 💰 Compensation & Benefits Salary Range: $125,000 - $140,000 base salary per year (subject to standard withholding and applicable taxes) Benefits: - Competitive salary and benefits package - Bonus potential - Eligibility to take part in the company equity incentive program - Monthly stipends for food, wellness, and commuter/remote work - Fully dedicated learning and development team providing opportunities for skill honing and gaining new skills - Award-winning work environment, named a “Best Place to Work” by BuiltIn and “Great Place To Work” certified - Foster diversity, inclusion, and belonging through Employee Resource Groups, providing access to resources and education to support the team, facilitate conversations, and encourage understanding - Global work environment with employees in Tel Aviv, New York, San Francisco, Denver, London, Kiev, Sydney, São Paulo, and Tokyo Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement (3 days/week in the NYC office) ASSUMPTION: The salary range provided is specific to New York City-based hires. Compensation for candidates in locations outside of New York City may differ based on the cost of labor and other factors. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 1,001-5,000 employees Founded: 2012 Company Description: - monday.com is a low-code, no-code platform that democratizes the power of software, enabling organizations to easily build work management tools and software applications to fit their every need - The platform intuitively connects people to processes and systems, empowering teams to excel in every aspect of their work while creating an environment of transparency in business - monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo, with over 225,000 customers across 200 industries in over 200 countries and territories Company Specialties: - Project Management - Collaboration - Team Management - SaaS - Communication - Production Tracking - Work Management - CRM - Marketing & Creative - HR Company Website: monday.com ASSUMPTION: monday.com is a well-established, global company with a strong focus on collaboration, transparency, and employee development. 📊 Role Analysis Career Level: Mid-Senior level Reporting Structure: This role reports directly to the VP of Marketing Work Arrangement: Hybrid (Remote/Flexible), with 3 days/week in the NYC office Growth Opportunities: - Opportunities to work on high-impact projects and drive business outcomes - Exposure to a global team and diverse customer base - Potential for career progression within the marketing department or broader organization ASSUMPTION: This role offers significant growth potential for candidates looking to make a strategic impact in a dynamic, global organization. 🌍 Location & Work Environment Office Type: Hybrid (Remote/Flexible), with 3 days/week in the NYC office Office Location(s): 225 Park Ave S, New York, NY 10003, US Geographic Context: - New York City is a major hub for the tech industry, offering ample networking opportunities and a vibrant cultural scene - The NYC office is located in Midtown Manhattan, providing easy access to public transportation, restaurants, and other amenities Work Schedule: Standard business hours, with flexibility for a hybrid work arrangement ASSUMPTION: The hybrid work arrangement offers a good balance between remote work flexibility and in-person collaboration. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager 2. In-depth interview with the marketing team 3. Final interview with the VP of Marketing Key Assessment Areas: - Strategic thinking and problem-solving skills - Ability to analyze data and draw insights - Communication and collaboration skills - Alignment with monday.com's company values and culture Application Tips: - Tailor your resume and cover letter to highlight your relevant experience in sales enablement, business development, and strategic initiatives - Be prepared to discuss your approach to data analysis and metrics-driven decision-making - Familiarize yourself with monday.com's platform and understand how Elevate fits into their broader business strategy ATS Keywords: Business development, go-to-market strategy, sales enablement, customer engagement, revenue growth, retention, analytical skills, CRM systems, marketing automation tools, communication skills, relationship building ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, data analysis skills, and cultural fit with the monday.com team. 🛠️ Tools & Technologies - CRM systems (e.g., Salesforce) - Marketing automation tools (e.g., Marketo, HubSpot) - Data analysis tools (e.g., Excel, Google Analytics) - Project management tools (e.g., Asana, Trello) ASSUMPTION: Proficiency with CRM systems and marketing automation tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Transparency - Collaboration - Empowerment - Agility - Excellence Work Style: - Fast-paced and dynamic environment - Cross-functional collaboration and teamwork - Data-driven decision-making - Strong focus on customer success and business outcomes Self-Assessment Questions: 1. How do you align with monday.com's company values, particularly transparency and collaboration? 2. How do you approach working in a fast-paced, dynamic environment, and how do you prioritize your tasks and responsibilities? 3. How do you ensure that your work is data-driven and focused on driving measurable business outcomes? ASSUMPTION: Candidates who demonstrate a strong fit with monday.com's company values and work style are most likely to succeed in this role. ⚠️ Potential Challenges - Balancing strategic thinking with day-to-day tasks and priorities - Collaborating effectively with cross-functional teams, including Sales and Customer Success - Measuring the business impact of Elevate and optimizing event outcomes ASSUMPTION: These challenges can be overcome with strong communication, prioritization, and a focus on driving measurable business outcomes. 📈 Similar Roles Comparison - Product Marketing Manager: Focuses on product positioning, messaging, and launch strategies, rather than event-driven marketing - Field Marketing Manager: Responsible for executing marketing campaigns and events, rather than driving strategic initiatives - Customer Success Manager: Focuses on customer retention, upselling, and cross-selling, rather than driving strategic marketing initiatives ASSUMPTION: This role is distinct from other marketing roles in its focus on driving strategic, business-impact initiatives through events and customer engagement. 📝 Sample Projects - Developing a sales enablement toolkit to support Elevate registration and post-event follow-up - Analyzing event data to optimize attribution models and measure business impact - Collaborating with Sales and Customer Success teams to create targeted outreach campaigns for strategic accounts ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the broader marketing strategy for monday.com? 2. What are the key priorities for the first 30, 60, and 90 days in this role? 3. How does the marketing team collaborate with other departments, such as Sales and Customer Success? 4. What opportunities are there for growth and development within the marketing department or broader organization? 5. How does monday.com support work-life balance for its employees? ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, and will help the candidate make an informed decision about the opportunity. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight your relevant experience in sales enablement, business development, and strategic initiatives - Prepare for interviews by researching monday.com's platform, understanding the Elevate event, and practicing your responses to common interview questions - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications - Be prepared to start in the role as soon as possible, given the urgent need to fill this position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.