Strategic Marketing Initiatives Head

📌 Core Information

🔹 Job Title: Strategic Marketing Initiatives Head

🔹 Company: Diageo

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading high-impact initiatives within the sports platform across multiple markets
• Spearheading the launch of a responsible consumption platform across Latin America
• Developing and implementing a strategic roadmap for marketing transformation in Mexico
• Overseeing multi-brand experiential platforms and driving recruitment and share growth

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively across multiple markets and teams.

📋 Key Responsibilities

✅ Lead high-impact initiatives within the sports platform, providing end-to-end strategic and operational leadership across multiple markets

✅ Develop and implement a strategic roadmap for marketing transformation in Mexico, introducing a new investment model and building team capabilities aligned with long-term business growth

✅ Spearhead the launch of a responsible consumption platform across Latin America, setting the strategic direction in collaboration with local and global teams, and delivering a tailored, market-specific marketing plan

✅ Oversee multi-brand experiential platforms in collaboration with the central marketing team, including shopper engagement, new consumption formats, and third-space activations at major cultural events—driving recruitment and share growth

ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and strategic planning.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)

Experience: 7+ years of marketing leadership experience, with a strong background in strategic project management and cross-functional execution. 3-5 years in sports, entertainment, or passion point marketing, with confirmed success in activations, sponsorships, or branded experiences. Experience leading multi-market initiatives and navigating matrixed global and regional organizations. Demonstrated ability to build coordinated marketing toolkits or scalable frameworks that support in-market activation. Passionate marketing leadership, with experience managing platforms tied to corporate social responsibility or behavior change. Track record in marketing transformation, capability building, or operating model redesign. Business and financial competence, including budget management and investment modeling. Proficiency in English and Spanish, with understanding of Latin American culture and business dynamics, particularly Mexico.

Required Skills:

• Critical Thinking
• Project Management
• Innovation & Agility
• Influence Without Authority
• Cultural Intelligence
• Results Orientation
• Consumer-Centricity
• Change Leadership

Preferred Skills:

• Experience in the beverage industry
• Fluency in additional languages

ASSUMPTION: Given the strategic nature of the role, candidates should have a proven track record in driving marketing transformation and leading high-impact initiatives across multiple markets.

💰 Compensation & Benefits

Salary Range: MXN 1,500,000 - 2,500,000 per year (Based on industry standards for a senior marketing role in Mexico City)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and leave policies
• Employee discounts on Diageo products
• Opportunities for professional development and career growth

Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for the role)

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Mexico City, with consideration for the candidate's experience and the company's size and industry.

📌 Applicant Insights 🔍 Company Context

Industry: Beverage Manufacturing. Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries. The company's portfolio includes spirits and beer brands, with a focus on premium and luxury products.

Company Size: 10,001+ employees. As a large multinational corporation, Diageo offers extensive resources and opportunities for career growth and development.

Founded: Diageo was founded in 1997 through the merger of Guinness and Grand Metropolitan. The company has a rich history dating back to the 17th century, with iconic brands such as Guinness, Johnnie Walker, Smirnoff, and Baileys.

Company Description:

• Diageo is a global leader in premium drinks, with a diverse portfolio of brands and a presence in over 180 countries
• The company is committed to celebrating life every day, everywhere, through its iconic brands and innovative experiences
• Diageo is dedicated to sustainability and responsible drinking, with a focus on reducing the environmental impact of its operations and promoting responsible consumption

Company Specialties:

• Premium Drinks
• Marketing
• Innovation
• Supply Chain
• HR
• Sales
• Brand management
• Premium Wines and Spirits Supplier
• Luxury
• Super premium
• Beer
• Consumer goods
• E-commerce
• beverages
• spirits
• FMCG
• and brand owners

Company Website: diageo.com

ASSUMPTION: Diageo's large size and global presence offer extensive opportunities for career growth and development, as well as exposure to diverse markets and cultures.

📊 Role Analysis

Career Level: Senior Marketing Manager. This role is a senior-level position with significant strategic and operational responsibilities, requiring a proven track record in marketing leadership and transformation.

Reporting Structure: The Strategic Marketing Initiatives Head will report directly to the Marketing Director for Mexico and will collaborate closely with regional and global team members, as well as local market teams.

Work Arrangement: On-site, full-time, with flexibility for the role. The position requires a presence in the Mexico City office, with potential travel to other markets in Latin America.

Growth Opportunities:

• Potential progression to a regional or global marketing leadership role within Diageo
• Opportunities to gain experience in new markets and brands
• Access to professional development and training programs

ASSUMPTION: This role offers significant growth potential within Diageo's global organization, with opportunities to gain experience in new markets and brands, as well as access to professional development and training programs.

🌍 Location & Work Environment

Office Type: Corporate headquarters. Diageo's Mexico City office is a modern, professional environment with collaborative workspaces and state-of-the-art facilities.

Office Location(s): Avenida Ejercito Nacional, Miguel Hidalgo, CDMX 11520, MX

Geographic Context:

• Mexico City is the capital and largest city in Mexico, with a population of over 21 million people
• The city is known for its vibrant culture, rich history, and diverse neighborhoods
• Mexico City is a major economic hub and the political, cultural, and financial center of Mexico

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for the role)

ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with a wide range of dining, entertainment, and cultural attractions. The city's vibrant energy and diverse neighborhoods provide a stimulating backdrop for Diageo's corporate headquarters.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth behavioral and technical interviews with the hiring manager and other stakeholders
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and stakeholder management
• Cultural intelligence and adaptability
• Marketing expertise and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Diageo's business and the specific requirements of the Strategic Marketing Initiatives Head position
• Prepare examples of your past marketing initiatives and their outcomes to discuss during the interview
• Research Diageo's company culture and values, and be prepared to discuss how you align with them
• Follow up with the HR team or hiring manager after each interview round to reiterate your interest in the role and ask any questions you may have

ATS Keywords: Strategic Project Management, Cross-Functional Execution, Sports Marketing, Branded Experiences, Marketing Transformation, Capability Building, Budget Management, Investment Modeling, Cultural Intelligence, Consumer-Centricity, Change Leadership, Innovation, Agility, Results Orientation, Influence Without Authority, Flexibility

ASSUMPTION: Diageo's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on behavioral and technical interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The Strategic Marketing Initiatives Head will be expected to have proficiency in relevant marketing and project management tools, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Celebrate life, every day, everywhere
• Win together
• Be your true, authentic self
• Trust
• Be bold
• Our success is our people

Work Style:

• Collaborative and inclusive
• Data-driven and innovative
• Agile and adaptable
• Results-oriented and accountable
• Passionate about our brands and our people

Self-Assessment Questions:

• How do you embody Diageo's values in your daily work?
• Can you provide an example of a time when you drove results through collaboration and cross-functional teamwork?
• How do you approach challenges with curiosity and creativity, and how have these approaches led to successful outcomes in the past?

ASSUMPTION: Diageo's company culture emphasizes collaboration, innovation, and a passion for its brands and people. Candidates should be able to demonstrate alignment with these values and work style preferences.

⚠️ Potential Challenges

• The role requires managing multiple projects and stakeholders simultaneously, which can be challenging and demanding
• Diageo's global organization may present complexities in navigating matrixed teams and reporting structures
• The on-site work arrangement may require frequent travel to other markets in Latin America
• The role involves working in a fast-paced and dynamic industry, with a need to stay current with market trends and consumer behavior

ASSUMPTION: The Strategic Marketing Initiatives Head role presents unique challenges and opportunities, requiring a strong and adaptable leader who can thrive in a dynamic and complex environment.

📈 Similar Roles Comparison

• This role is distinct from other marketing management positions in its focus on strategic project leadership and cross-market initiatives
• Compared to other senior marketing roles, this position offers a unique blend of strategic, operational, and transformational responsibilities
• Career progression in this role may lead to regional or global marketing leadership positions within Diageo, rather than vertical advancement within a specific brand or market

ASSUMPTION: The Strategic Marketing Initiatives Head role offers a unique blend of responsibilities and growth opportunities, setting it apart from other marketing management positions within Diageo and the broader industry.

📝 Sample Projects

• Leading a cross-market team to develop and execute a global sports marketing campaign, driving brand awareness and engagement among target consumers
• Spearheading the launch of a responsible drinking platform in Latin America, including market research, strategic planning, and tactical execution
• Developing and implementing a marketing transformation roadmap for Diageo Mexico, including a new investment model and capability-building initiatives

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and transformational nature of the Strategic Marketing Initiatives Head role, requiring a strong and adaptable leader.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing initiative you've led in the past, and what were the key challenges and successes?
• How do you approach building and managing high-performing cross-functional teams, and can you provide an example from your past experience?
• Can you discuss a time when you drove meaningful change or transformation in a marketing organization, and what were the key lessons you learned?
• How do you stay current with industry trends and consumer behavior, and how have you applied this knowledge to inform your marketing strategies in the past?
• How do you balance the need for strategic planning with the need for agile and adaptable execution, particularly in a dynamic and fast-paced industry like beverages?

ASSUMPTION: These interview questions are designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the Strategic Marketing Initiatives Head role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing initiatives and their outcomes to discuss during the interview
• Research Diageo's company culture and values, and be prepared to discuss how you align with them
• Follow up with the HR team or hiring manager after each interview round to reiterate your interest in the role and ask any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.