Strategic Marketing Manager

📌 Core Information

🔹 Job Title: Strategic Marketing Manager

🔹 Company: Delta Fuel Company Inc

🔹 Location: Baton Rouge, Louisiana

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to drive brand consistency and boost sales
• Managing marketing budgets and analyzing KPIs to measure performance and ROI
• Creating digital campaigns to enhance brand visibility and engagement within the fuel and lubricants sector
• Collaborating with internal teams and distributor networks to maintain cohesive brand messaging
• Supporting Salesforce rollout initiatives to enhance marketing and sales integration

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience working within a distributor network, preferably in the fuel and lubricants industry.

📋 Key Responsibilities

✅ Define and set specific marketing objectives aligned with business goals

✅ Design and implement marketing strategies to achieve targets

✅ Develop digital campaigns to drive web traffic and engagement

✅ Analyze sales and marketing metrics to measure performance

✅ Forecast market trends and identify new growth opportunities

✅ Conduct market research to uncover customer and market insights

✅ Generate creative ideas to promote the brand and its products

✅ Manage advertising needs and ensure brand consistency across all channels

✅ Leverage customer feedback to enhance client satisfaction

✅ Collaborate with internal teams and distributor networks to maintain cohesive brand messaging

✅ Build and sustain a strong, long-term online presence

✅ Support Salesforce rollout initiatives to enhance marketing and sales integration

ASSUMPTION: The role may evolve based on business needs and market conditions, requiring adaptability and flexibility.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: Proven work experience as a Marketing Strategist or Marketing Manager (5-10 years)

Required Skills:

• Marketing strategy and digital campaigns
• Brand management
• Salesforce rollout and implementation
• Analytical skills for measuring KPIs and ROI
• Market research and trend forecasting
• Excellent communication and collaboration skills
• Creative problem-solving and innovation in campaign development
• Familiarity with budget management and advertising

Preferred Skills:

• Experience working within a distributor network, preferably in the fuel and lubricants industry
• Fluency in Spanish (for better market penetration in certain regions)

ASSUMPTION: While not explicitly stated, experience in the fuel and lubricants industry or a related sector would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Oil and Gas sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Oil and Gas. Delta Fuel Company Inc operates in the competitive and dynamic energy sector, focusing on fuel, lubricants, and related services.

Company Size: 201-500 employees. This mid-sized company offers a blend of structured processes and opportunities for individual impact.

Founded: 1977. Delta Fuel Company Inc has a rich history and extensive industry experience, providing a stable foundation for growth and innovation.

Company Description:

• Delta Fuel Company Inc is a multifunctional organization supplying bulk fuel, lubricants, and essential supplies across various industries.
• The company offers 360° service as a comprehensive energy partner, optimizing performance and maximizing value for its clients.
• With over 50 years of unparalleled dependability and superior quality, Delta Fuel Company Inc has become a prominent name in the industry.

Company Specialties:

• Lubrication
• Reliability
• Fuel
• Diesel
• Customer Service
• Residential Propane
• Oil Analysis
• Lubricants
• Irrigation Unit Leasing

Company Website: http://delta360.energy

ASSUMPTION: Delta Fuel Company Inc's extensive industry experience and commitment to customer satisfaction make it an attractive employer in the energy sector.

📊 Role Analysis

Career Level: Mid-level. This role offers a balance between strategic planning and hands-on execution, providing opportunities for career growth and development.

Reporting Structure: The Strategic Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including Sales, Product Management, and Operations.

Work Arrangement: On-site, full-time. The role requires regular on-site presence to collaborate effectively with internal teams and distributor networks.

Growth Opportunities:

• Potential advancement to a Director or Vice President of Marketing role as the company expands its marketing efforts
• Opportunities to lead special projects or task forces, developing leadership and project management skills
• Chances to gain experience in a dynamic and evolving industry, fostering continuous learning and growth

ASSUMPTION: The Strategic Marketing Manager role offers a blend of strategic thinking, tactical execution, and cross-functional collaboration, providing a strong foundation for career growth within the marketing function.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The role is based at Delta Fuel Company Inc's corporate headquarters in Baton Rouge, Louisiana.

Office Location(s): 501 Louisiana Avenue, Baton Rouge, LA 70802, United States

Geographic Context:

• Baton Rouge is the capital city of Louisiana, offering a blend of Southern charm and urban amenities
• The city is home to a diverse range of industries, including energy, manufacturing, and healthcare
• Baton Rouge provides a relatively low cost of living compared to other major metropolitan areas in the United States

Work Schedule: The role follows a standard Monday-Friday workweek, with occasional flexibility for project demands or deadlines. The work environment is generally business casual, with a focus on professionalism and collaboration.

ASSUMPTION: The Baton Rouge office offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences, achievements, and problem-solving skills
• Case study or presentation task to evaluate strategic thinking and communication abilities
• Final interview with the Vice President of Marketing to discuss fit, expectations, and next steps

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, achievements, and skills
• Demonstrate your understanding of the fuel and lubricants industry and Delta Fuel Company Inc's business model
• Prepare examples of successful marketing campaigns, market research projects, or strategic initiatives you've led in the past
• Showcase your ability to work effectively within a team and collaborate with cross-functional stakeholders

ATS Keywords: Marketing strategy, digital campaigns, brand management, Salesforce rollout, distributor network, analytical skills, market research, trend forecasting, communication skills, creative problem-solving, budget management, advertising

ASSUMPTION: Delta Fuel Company Inc's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Salesforce CRM
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Google Analytics and other web analytics tools
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Strategic Marketing Manager will be expected to leverage a range of marketing technologies and tools to drive brand consistency, enhance customer engagement, and measure performance effectively.

👔 Cultural Fit Considerations

Company Values:

• Safety: Prioritizing the well-being of employees, customers, and the environment
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Customer Focus: Centering business decisions around customer needs and expectations
• Innovation: Encouraging creativity, continuous learning, and improvement
• Teamwork: Fostering collaboration, communication, and mutual support

Work Style:

• Data-driven: Making informed decisions based on market research, analytics, and performance metrics
• Strategic: Focusing on long-term goals and objectives, rather than short-term gains
• Adaptable: Embracing change and responding effectively to evolving market conditions
• Collaborative: Working closely with cross-functional teams to achieve shared goals

Self-Assessment Questions:

• How do you align with Delta Fuel Company Inc's core values, and can you provide examples of how you've demonstrated these values in past roles?
• How do you approach market research and trend forecasting to inform strategic marketing decisions?
• Describe your experience working within a distributor network, and how you've collaborated with partners to drive brand consistency and growth

ASSUMPTION: Delta Fuel Company Inc seeks candidates who are not only highly skilled and experienced but also align with the company's values and work style, fostering a strong cultural fit.

⚠️ Potential Challenges

• Managing a diverse range of stakeholders, including internal teams, distributor networks, and customers, may require strong communication and diplomatic skills
• Working in a dynamic and competitive industry may necessitate adaptability and quick decision-making in response to market changes
• Balancing strategic planning and hands-on execution may require strong time management and prioritization skills
• Collaborating with cross-functional teams may require effective communication and conflict resolution skills

ASSUMPTION: The Strategic Marketing Manager role presents unique challenges that require a strong blend of strategic thinking, tactical execution, and stakeholder management skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the fuel and lubricants industry and experience working within a distributor network
• While the role focuses on strategic marketing, it also involves hands-on execution and project management, providing a well-rounded experience
• Career progression in this role may lead to opportunities in marketing leadership, product management, or other related functions within the energy sector

ASSUMPTION: The Strategic Marketing Manager role at Delta Fuel Company Inc offers a unique blend of strategic thinking, tactical execution, and industry-specific experience, setting it apart from similar roles in other industries or companies.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan to launch a new lubricant product line, including market research, competitive analysis, and digital campaign development
• Conducting a customer segmentation study to identify high-potential market segments and develop targeted marketing strategies to drive growth
• Leading a Salesforce rollout initiative to enhance marketing and sales integration, improving data management, and streamlining processes

ASSUMPTION: The Strategic Marketing Manager will have the opportunity to work on a diverse range of projects, from strategic planning and market research to hands-on campaign development and execution.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role collaborate with other departments?
• How does Delta Fuel Company Inc support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach innovation and continuous improvement in its marketing efforts?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to driving success within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, achievements, and skills, with a focus on the fuel and lubricants industry and distributor network experience
• Prepare examples of successful marketing campaigns, market research projects, or strategic initiatives you've led in the past, demonstrating your ability to drive brand consistency and growth
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.