Strategic Marketing manager - Continental Europe & French-speaking Africa

📌 Core Information

🔹 Job Title: Strategic Marketing Manager - Continental Europe & French-speaking Africa

🔹 Company: Reed Technology

🔹 Location: France (Rue de Javel)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 office days per month)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans for acquisitions and global product portfolio
• Conducting market and competitive analysis to identify high-potential markets
• Collaborating with cross-functional teams to align strategies with company vision
• Prioritizing lead generation strategies and supporting major launches
• Fluency in English is required

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive marketing efforts across multiple regions.

📋 Key Responsibilities

✅ Lead market and competitive analysis to identify high-potential markets and opportunities

✅ Design and implement impactful go-to-market strategies for acquisitions and global product portfolio

✅ Collaborate with strategy team, business unit directors, and international team to align strategies and execute plans

✅ Prioritize lead generation strategies and support major launches

✅ Provide strategic planning and portfolio analysis to optimize marketing efforts

ASSUMPTION: This role involves a significant amount of data analysis, stakeholder management, and strategic decision-making to drive marketing success across multiple regions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in strategic marketing, ideally in a multi-country or European context

Required Skills:

• Strong analytical skills and ability to synthesize complex data into actionable strategies
• Excellent project management skills, especially for high-impact, cross-functional initiatives
• Excellent cross-functional collaboration and stakeholder management skills
• Fluency in English

Preferred Skills:

• Experience working in a multi-country or European context
• Fluency in additional languages (French, Spanish, etc.)

ASSUMPTION: Candidates with a strong background in strategic marketing, excellent analytical skills, and proven experience working with cross-functional teams will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market standards for a mid-level marketing manager in France)

Benefits:

• Mutuelle individuelle ou famille
• CSE
• Tickets Restaurant
• Participation d’entreprise
• 27 jours de congés payés + RTT
• 10 jours de télétravail par mois

Working Hours: Full-time (35 hours/week), with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market standards for a mid-level marketing manager in France. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services

Company Size: 1,001-5,000 employees

Founded: 1961

Company Description:

• LexisNexis Reed Tech is a leading provider of information-based solutions and services, enabling the advancement of humanity by delivering better outcomes to the innovation community
• The company serves researchers, law firms, patent offices, competition authorities, universities, and financial services firms, helping them make informed decisions, be more productive, and achieve superior results
• LexisNexis Reed Tech is a division of LexisNexis Legal and Professional, a global provider of legal, regulatory, and business information and analytics

Company Specialties:

• Complex data capture XML Format
• Government Contractor
• FDA Regulatory and Compliance Support
• Global Data Management for Life Sciences
• Medical Device GUDID Submissions
• Pharma SPL Services for Rx, OTC, and Biologics
• Lot Distribution Reporting (LDR) for biologics
• EU-MDR Support
• Medical Device Quality
• Safety and Regulatory Data
• NHS England Submissions
• Pharma labels Safety and Regulatory Data
• and Intellectual property

Company Website: corporate.reedtech.com

ASSUMPTION: LexisNexis Reed Tech operates in a dynamic and competitive industry, requiring employees to stay informed about market trends and regulatory changes to provide effective solutions to clients.

📊 Role Analysis

Career Level: Mid-level marketing manager

Reporting Structure: This role reports directly to the Business Unit Director and works closely with the strategy team and international team

Work Arrangement: Hybrid (2 office days per month, with the remaining days worked remotely)

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the company
• Opportunities to work on high-impact, cross-functional initiatives and gain exposure to various aspects of the business
• Chance to develop leadership skills by managing and mentoring junior team members

ASSUMPTION: This role offers opportunities for professional growth and development, particularly for candidates interested in expanding their skills in strategic marketing and cross-functional team management.

🌍 Location & Work Environment

Office Type: Hybrid (2 office days per month, with the remaining days worked remotely)

Office Location(s): France (Rue de Javel)

Geographic Context:

• The role is based in France, with a focus on Continental Europe and French-speaking Africa
• Candidates should be comfortable working in a multicultural environment and collaborating with teams across different time zones
• The company offers flexible working arrangements, including remote work options

Work Schedule: Full-time (35 hours/week), with flexible working hours

ASSUMPTION: This role requires candidates to be comfortable working in a hybrid environment, collaborating with teams across different time zones, and managing their time effectively to balance remote and on-site work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Business Unit Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and stakeholder management
• Language skills and cultural awareness

Application Tips:

• Highlight relevant experience in strategic marketing and cross-functional team management
• Demonstrate strong analytical skills and provide examples of data-driven decision-making
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare questions about the company, the team, and the role to ask during the interview

ATS Keywords: Strategic Marketing, Market Analysis, Lead Generation, Project Management, Cross-Functional Collaboration, Stakeholder Management, Analytical Skills, English Fluency

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience working with marketing automation platforms, CRM software, and data analysis tools to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Integrity
• Collaboration
• Accountability

Work Style:

• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a dynamic, data-driven environment?
• Are you comfortable working with cross-functional teams and managing stakeholders?
• Do you have a proven track record of driving marketing success in a multi-country or European context?

ASSUMPTION: Candidates who align with LexisNexis Reed Tech's values and work style will be best suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams across different time zones
• Adapting to changes in market conditions and regulatory requirements
• Balancing remote and on-site work in a hybrid environment

ASSUMPTION: This role presents unique challenges that require candidates to be adaptable, organized, and effective communicators to succeed.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position focuses more on strategic planning and market analysis, with less emphasis on day-to-day tactical execution
• This role requires a strong understanding of the European market and experience working in a multi-country or European context
• Career progression in this role may lead to senior marketing or management positions within the company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing manager positions when evaluating their fit for this opportunity.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch in Continental Europe
• Conducting a market analysis to identify high-potential markets for an existing product line
• Collaborating with the international team to optimize lead generation strategies across multiple regions

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring candidates to demonstrate strong analytical skills and the ability to work effectively with various teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the marketing department and how this role contributes to that vision?
• How does the international team collaborate with the strategy team and business unit directors to align marketing strategies with the company's overall vision?
• What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and the company, as well as their ability to think critically about the position and its fit with their career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: corporate.reedtech.com/careers
• Tailor your resume and cover letter to highlight your relevant experience in strategic marketing and cross-functional team management
• Prepare for the interview by researching the company, the team, and the role, and practicing your responses to common interview questions
• Follow up with the hiring manager one week after the interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.