📌 Core Information
🔹 Job Title: Strategic Marketing Manager - Continental Europe & French-speaking Africa
🔹 Company: Remitly
🔹 Location: France (Rue de Javel)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 office days per month)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts across acquisitions and the global product portfolio
- Market prioritization and targeting
- Opportunity assessment and strategic planning
- Cross-functional collaboration with strategy team, business unit directors, and international team
- Support for strategic initiatives and major launches
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to identify high-potential markets and design impactful go-to-market strategies.
📋 Key Responsibilities
✅ Market & competitive analysis
✅ Market prioritization & targeting
✅ Opportunity Assessment
✅ Lead generation strategy & prioritization
✅ Strategic planning & portfolio analysis
✅ Support for strategic Initiatives & major launches
ASSUMPTION: The role involves working closely with various teams to ensure alignment with the company's vision and effective execution of strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in strategic marketing, ideally in a multi-country or European context
Required Skills:
- Strong analytical skills
- Excellent project management skills
- Excellent cross-functional collaboration and stakeholder management skills
- Fluency in English
Preferred Skills:
- Fluency in French
- Experience in the financial services industry
ASSUMPTION: Candidates should have a proven track record in strategic marketing and be comfortable working in a cross-functional, international environment.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on market research and company size)
Benefits:
- Mutuelle individuelle ou famille
- CSE
- Tickets Restaurant
- Participation d’entreprise
- 27 jours de congés payés + RTT
- 10 jours de télétravail par mois
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Remittance, Mobile Payments, Digital Money Transfer)
Company Size: Medium (1,001-5,000 employees)
Founded: 2011
Company Description:
- Remitly is an international payments company that leverages digital channels to send money internationally
- Remitly's digital products are faster, less expensive, and more convenient for customers to send money across borders
- The company is united through its vision to transform lives with trusted financial services that transcend borders
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly is a well-established company in the financial services industry with a strong focus on digital innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth in an international organization
Reporting Structure: Reports directly to the Head of Marketing or a relevant senior manager
Work Arrangement: Hybrid (2 office days per month, with flexible working hours and remote work options)
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities
- Opportunities to work on international projects and gain exposure to different markets
- Chance to develop skills in strategic planning, market analysis, and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills and advance their career in an international organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with remote work options
Office Location(s): France (Rue de Javel) with potential for travel to other European locations
Geographic Context:
- France (Rue de Javel) is a vibrant, multicultural neighborhood in Paris
- The area offers easy access to public transportation, shops, restaurants, and cultural attractions
- Paris is a major global hub for finance, technology, and culture
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The work environment is dynamic, collaborative, and multicultural, with a strong focus on digital innovation and customer experience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or video call interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Cross-functional collaboration and stakeholder management abilities
- Project management and prioritization skills
- Language skills (English and French)
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing experience and relevant skills
- Prepare examples of market analysis, strategic planning, and cross-functional collaboration projects
- Demonstrate your understanding of Remitly's business and the remittance industry
ATS Keywords: Strategic Marketing, Market Analysis, Lead Generation, Project Management, Cross-Functional Collaboration, Stakeholder Management, Remittance, Mobile Payments, Digital Money Transfer
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their strategic marketing skills and relevant experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The role requires proficiency in standard office software and marketing automation tools, as well as familiarity with project management and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Trustworthy
- Ambitious
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with market trends and competitor activities in the remittance industry?
- Can you describe a time when you successfully collaborated with cross-functional teams to achieve a strategic goal?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Remitly values candidates who are customer-focused, innovative, collaborative, and trustworthy, with a strong work ethic and a desire to learn and grow in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Adapting to changes in the market and competitive landscape
- Balancing the need for strategic planning with the need for quick decision-making and execution
ASSUMPTION: The role presents challenges related to managing multiple priorities, working with cross-functional teams, and adapting to market changes, but offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role is similar to a Strategic Marketing Manager position in other financial services or fintech companies, but may have a greater focus on international markets and cross-functional collaboration
- Compared to other marketing roles, this position requires a stronger emphasis on market analysis, strategic planning, and cross-functional collaboration
- Career progression may involve moving into a senior marketing role or taking on additional responsibilities within the international team
ASSUMPTION: While this role shares similarities with other strategic marketing positions, it offers unique opportunities for international exposure and cross-functional collaboration.
📝 Sample Projects
- Conducting a market analysis of the remittance industry in a specific European country or region
- Developing a go-to-market strategy for a new product launch in multiple European markets
- Collaborating with the international team to optimize lead generation strategies across different markets
ASSUMPTION: Sample projects may involve market analysis, strategic planning, and cross-functional collaboration, with a focus on driving growth and customer acquisition in international markets.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Remitly's international expansion?
- Can you describe the team structure and how this role will collaborate with other marketing teams and stakeholders?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Remitly support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a fast-paced, international environment, and how does Remitly address these challenges?
ASSUMPTION: Interview questions should focus on understanding the role's strategic importance, team dynamics, priorities, and growth opportunities, as well as the company's approach to professional development and managing challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic marketing experience and relevant skills
- Prepare examples of market analysis, strategic planning, and cross-functional collaboration projects
- Demonstrate your understanding of Remitly's business and the remittance industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
