📌 Core Information
🔹 Job Title: Strategic Marketing Manager - New Energies & Chemicals
🔹 Company: Rockwell Automation
🔹 Location: Mexico City, Mexico & Bogota, Colombia (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to maximize customer demand and sales growth for Rockwell Automation's new energy and chemical segments.
- Collaborating with various internal organizations and professionals to drive sales and profit for these markets.
- Managing budgets and providing reports for these specific industry segments.
- Contributing to the development of Rockwell Automation's Industry Marketing Strategy and Business Strategy Review.
- Building relationships with customers and partners to stay informed about industry trends and opportunities.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies to drive sales and profit for new energy and chemical markets.
✅ Conducting qualitative and quantitative research to understand customer needs and market trends.
✅ Establishing and directing relationships with RA Business Units, sales, solutions, and services to guide solution development and deployment.
✅ Creating and managing industry-specific proof points, campaign materials, and sales enablement support.
✅ Collaborating with other industry SMMs to identify common customer needs and opportunities.
✅ Managing budgets and providing reports for these specific industry segments.
✅ Contributing to the development of Rockwell Automation's Industry Marketing Strategy and Business Strategy Review.
✅ Building relationships with customers and partners to stay informed about industry trends and opportunities.
ASSUMPTION: This role requires a strong understanding of the target industries, excellent analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's of Science degree preferably in engineering, MBA is a plus.
Experience: At least 5-10 years of marketing experience in Industry Marketing or related roles, with extensive experience in the target industries.
Required Skills:
- Strategic thinking and planning
- Market research and analysis
- Budget management
- Cross-functional team collaboration
- Industry-specific knowledge (new energy and chemicals)
- Strong communication and presentation skills
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely beneficial for this role due to the location and target industries.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the automation industry)
Benefits:
- Comprehensive mindfulness programs with a premium membership to Calm
- Volunteer Paid Time Off available after 6 months of employment for eligible employees
- Company volunteer and donation matching program
- Employee Assistance Program
- On-demand digital course library for professional development
Working Hours: Full-time, with a hybrid work arrangement requiring at least 3 office days per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the automation industry. Actual salary may vary based on factors such as individual performance, company performance, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Rockwell Automation operates in the Automation Machinery Manufacturing industry, focusing on industrial automation and digital transformation.
Company Size: With over 21,000 employees, Rockwell Automation is a large organization that offers numerous opportunities for growth and collaboration.
Founded: Rockwell Automation was founded in 1903 and has since grown into a global leader in industrial automation and digital transformation.
Company Description:
- Rockwell Automation is a global leader in industrial automation and digital transformation, helping customers solve their toughest challenges.
- The company offers a broad range of automation control, sensing & switching, power management, and software solutions.
- Rockwell Automation is committed to helping customers increase productivity, improve plant efficiency, reduce costs, and enhance overall performance.
Company Specialties:
- Industrial Automation
- Manufacturing
- Safety Products
- Automation Systems
- Drives
Company Website: http://www.rockwellautomation.com/
ASSUMPTION: Rockwell Automation's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with professionals from various backgrounds.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with the opportunity to grow and take on more responsibilities.
Reporting Structure: The Strategic Marketing Manager reports directly to the Director, Industry Strategy & Marketing.
Work Arrangement: This is a hybrid role, requiring at least 3 office days per week, with the remaining days worked remotely.
Growth Opportunities:
- Expanding industry-specific knowledge and expertise
- Developing leadership skills through cross-functional team collaboration
- Gaining experience in global marketing and strategy development
- Potential career progression to senior marketing roles within the organization
ASSUMPTION: This role offers numerous opportunities for professional growth and development, both within the marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Rockwell Automation's offices are modern and collaborative workspaces designed to facilitate innovation and productivity.
Office Location(s): Mexico City, Mexico & Bogota, Colombia
Geographic Context:
- Mexico City is the capital and largest city of Mexico, offering a vibrant cultural scene and numerous opportunities for professional networking.
- Bogota is the capital and largest city of Colombia, known for its rich history, cultural diversity, and growing tech industry.
Work Schedule: Full-time, with a hybrid work arrangement requiring at least 3 office days per week.
ASSUMPTION: The hybrid work arrangement offers applicants the flexibility to balance their personal and professional lives while still benefiting from the collaborative environment of the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Director, Industry Strategy & Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Industry-specific knowledge and expertise
- Cross-functional team collaboration and communication skills
- Budget management and reporting skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and industry-specific knowledge.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and cross-functional team collaboration.
- Research Rockwell Automation's industry and competitors to demonstrate your understanding of the market landscape.
ATS Keywords: Marketing strategy, customer demand, sales growth, market trends, customer segmentation, qualitative research, quantitative research, solution development, collaboration, budget management, product portfolio, industry marketing, business strategy, customer relationships, analytical skills, problem-solving.
ASSUMPTION: Rockwell Automation's application process is designed to assess candidates' strategic thinking, industry-specific knowledge, and cross-functional team collaboration skills, as these are critical for success in this role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools, CRM software, and data analysis tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Excellence
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform your decision-making?
- Can you adapt to changing priorities and work effectively under pressure?
- Do you have a proven track record of achieving results and driving growth?
ASSUMPTION: Rockwell Automation values candidates who are collaborative, data-driven, adaptable, and results-focused, as these qualities are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and ever-evolving automation industry
- Balancing the demands of a hybrid work arrangement
- Adapting to a large, global organization with a diverse workforce
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong communication, collaboration, and time management skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the new energy and chemical segments, requiring deep industry-specific knowledge and expertise.
- This role is part of a global industry marketing team, offering opportunities for international collaboration and exposure.
- Career progression in this role could lead to senior marketing positions within Rockwell Automation or other organizations in the automation industry.
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the new energy and chemical segments and global industry marketing team set it apart.
📝 Sample Projects
- Developing a comprehensive marketing strategy for Rockwell Automation's new energy segment, including customer segmentation, market analysis, and campaign planning.
- Conducting qualitative and quantitative research to identify customer needs and market trends in the chemical industry.
- Managing the development and deployment of industry-specific proof points, campaign materials, and sales enablement support.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the work required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the priorities for this role in the first 90 days?
- How does this role collaborate with other industry marketing teams and business units within Rockwell Automation?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does Rockwell Automation support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for success in this role, and how are they measured?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and industry-specific knowledge.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and cross-functional team collaboration.
- Research Rockwell Automation's industry and competitors to demonstrate your understanding of the market landscape.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
