📌 Core Information
🔹 Job Title: Strategic Marketing & Pricing Manager (UK)
🔹 Company: Deciphex
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing, Pricing Strategy
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (UK only)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing UK-specific pricing models for Diagnexia's services
- Engaging with procurement officers and grant managers to support commercial discussions
- Optimizing pathologist compensation and case complexity to safeguard gross margin
- Providing strategic marketing input into NHS and private sector bids
- Training required for the role, including ISMS, GLP, DocuSign, and GDPR awareness
ASSUMPTION: This role requires a strategic mindset with a strong commercial acumen, as well as excellent communication and persuasion skills to succeed in a fast-paced, hyper-growth startup environment.
📋 Key Responsibilities
✅ Lead the development and implementation of UK-specific pricing models for Diagnexia's services, ensuring competitiveness against the competition
✅ Translate Diagnexia's complex services into RCPath point-equivalent pricing to support NHS Trust procurement processes
✅ Develop and own a UK-wide pricing matrix for routine, urgent, consult, digital, and wet-work services
✅ Engage directly with procurement officers and grant managers to support commercial discussions, joint bidding exercises, and tender writing
✅ Drive the optimization of pathologist compensation vs case complexity to safeguard Diagnexia's gross margin while ensuring pathologist satisfaction and retention
✅ Provide strategic marketing input into NHS and private sector bids, including cost justification, ROI narrative, and partnership design
✅ Train on required tools and processes, such as ISMS, GLP, DocuSign, and GDPR awareness
ASSUMPTION: This role requires a deep understanding of the UK histopathology market dynamics and competitors, as well as familiarity with tendering processes, NHS procurement structures, and grant applications.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Health Economics, Marketing, Finance, or a related field
Experience: 5-8 years of experience in pricing strategy, commercial planning, or market access in a healthcare, diagnostics, or medtech environment
Required Skills:
- Direct experience working with or selling to the UK NHS and/or private healthcare markets
- Demonstrated expertise in developing pricing models for complex clinical services
- Strong understanding of UK histopathology market dynamics and competitors
- Experience with tendering processes, NHS procurement structures, frameworks, and grant applications
- Track record of commercial negotiation and stakeholder engagement, especially with procurement officers and health service managers
- Deep commercial and financial acumen, including margin analysis and pricing optimization
- Strong ability to translate clinical services into value-based pricing frameworks, such as RCPath point-equivalents
- Proficiency in developing and maintaining comprehensive pricing matrices across multiple service lines
- Exceptional communication and persuasion skills, particularly in supporting NHS and private sector bids with cost justification and ROI narratives
- Understanding of clinician compensation dynamics and how they relate to case complexity, quality, and retention
- Skilled in strategic marketing thinking to support positioning, bid design, and market differentiation
- High degree of detail orientation and analytical thinking, especially in financial modeling and scenario analysis
Preferred Skills:
- Fluency in English
- Familiarity with Diagnexia's services and platform
ASSUMPTION: Candidates should have a strong understanding of the UK healthcare market and relevant industry trends to excel in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a role of this level and location)
Benefits:
- Competitive salary with performance-based annual increments
- Healthcare benefits
- Competitive annual leave
- Opportunity to contribute to better patient outcomes
- Exciting and challenging projects in a hyper-growth startup environment
- Regular performance feedback and significant career growth opportunities
- Highly collaborative and supportive multicultural team
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Pathology, Healthcare Technology
Company Size: Medium (201-500 employees)
Founded: 2017
Company Description:
- Deciphex is a global team of over 190 professionals, offering innovative software solutions to address the pathology gap in both research and clinical areas
- The company operates offices in Dublin, Exeter, Oxford, and Chicago, with a strong presence in the UK
- Deciphex is committed to accelerating the drug development process and providing timely, accurate diagnoses for cancer patients
Company Specialties:
- Digital Pathology
- Digital Pathology Workflow
- Artificial Intelligence
- Cloud
Company Website: Deciphex
ASSUMPTION: Deciphex is a rapidly growing company with a strong focus on innovation and improving patient outcomes through digital pathology and AI.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Head of Marketing & Sales at Diagnexia
Work Arrangement: Remote (based full-time in the UK only), with occasional travel to client sites and company offices
Growth Opportunities:
- Potential to grow into a leadership role as the company expands in the UK market
- Opportunities to work on high-impact projects and contribute to the company's growth strategy
- Chance to develop skills in a fast-paced, hyper-growth startup environment
ASSUMPTION: This role offers significant growth potential for the right candidate, as Deciphex continues to expand its presence in the UK market.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel to client sites and company offices)
Office Location(s): United Kingdom (with occasional travel to client sites and company offices in Dublin, Exeter, Oxford, and Chicago)
Geographic Context:
- The UK has a well-established healthcare system, with a strong focus on digital transformation and innovation
- The UK histopathology market is competitive, with several key players offering similar services
- The UK is home to some of the world's leading healthcare and research institutions
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The UK offers a dynamic and competitive market for digital pathology and healthcare technology, with significant opportunities for growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and relevant team members
- Background check and reference check
Key Assessment Areas:
- Commercial acumen and pricing strategy expertise
- Understanding of the UK histopathology market and NHS procurement processes
- Strategic marketing thinking and bid design skills
- Communication and persuasion skills, particularly in supporting NHS and private sector bids
- Analytical thinking and financial modeling skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your pricing strategy expertise and commercial negotiation successes
- Demonstrate your understanding of the UK histopathology market and NHS procurement processes
- Prepare a compelling case study or presentation showcasing your strategic marketing thinking and bid design skills
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
ATS Keywords: Pricing Strategy, Commercial Planning, Market Access, NHS Procurement, Histopathology, Digital Pathology, Strategic Marketing, Bid Design, Financial Modeling, UK Healthcare Market
ASSUMPTION: Deciphex uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot)
- Pricing strategy and financial modeling tools (e.g., Excel, Anaplan)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Patient-centricity
Work Style:
- Fast-paced, hyper-growth startup environment
- Highly collaborative and supportive team culture
- Focus on continuous learning and improvement
- Strong emphasis on work-life balance and employee well-being
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working remotely and collaborating with a global team?
- Do you have a strong customer focus and commitment to improving patient outcomes?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Deciphex values candidates who are passionate about innovation, collaboration, and continuous learning, as well as those who share the company's commitment to improving patient outcomes through digital pathology and AI.
⚠️ Potential Challenges
- The UK histopathology market is competitive, with several key players offering similar services
- Navigating the complex NHS procurement processes and tendering requirements
- Balancing the need for competitive pricing with maintaining gross margin and pathologist satisfaction
- Keeping up with the latest industry trends and technological advancements in digital pathology and AI
ASSUMPTION: These challenges require a strategic mindset, strong commercial acumen, and excellent communication and persuasion skills to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on pricing strategy and commercial planning for Diagnexia's UK market services
- Unlike related roles in market access or strategic marketing, this position requires a deep understanding of the UK histopathology market and NHS procurement processes
- Career progression in this role may lead to leadership positions as Deciphex continues to expand in the UK market
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Diagnexia's UK market growth and contribute to the company's overall success.
📝 Sample Projects
- Developing a comprehensive pricing matrix for Diagnexia's UK market services, including routine, urgent, consult, digital, and wet-work services
- Supporting a joint bidding exercise with an NHS Trust, including cost justification, ROI narrative, and partnership design
- Optimizing pathologist compensation and case complexity to safeguard Diagnexia's gross margin while ensuring pathologist satisfaction and retention
ASSUMPTION: These projects require a strong understanding of Diagnexia's services, the UK histopathology market, and NHS procurement processes.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing and sales strategy for Diagnexia's UK market services?
- What opportunities are there for growth and development within this role and the company?
- How does Deciphex support work-life balance and employee well-being, particularly for remote employees?
- What are the biggest challenges facing the UK histopathology market, and how can this role help address them?
ASSUMPTION: These questions will help you better understand the role, the company, and the UK histopathology market, as well as assess the fit between your skills and the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a compelling case study or presentation showcasing your strategic marketing thinking and bid design skills
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
- If selected, complete the required training on ISMS, GLP, DocuSign, and GDPR awareness
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
