Strategic Partner Marketing Manager

Zapier

Full-time

Remote

Worldwide

📌 Core Information

🔹 Job Title: Strategic Partner Marketing Manager

🔹 Company: Zapier

🔹 Location: Americas (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (Americas)

🚀 Job Overview

Key aspects of this role include:

Driving growth through strategic partner co-marketing strategies
Building and maintaining relationships with strategic partners
Launching new partners and driving demand for Powered by Zapier solutions
Collaborating with internal and external teams to execute marketing campaigns

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving growth and success for Zapier's partner ecosystem.

📋 Key Responsibilities

✅ Develop and execute comprehensive multi-channel co-marketing plans to drive MAU growth of strategic partners

✅ Create targeted strategies to activate different customer cohorts through Zapier and partner channels

✅ Drive experimentation across partner marketing tactics and document insights to optimize overall partner GTM strategy

✅ Track, measure, and report campaign effectiveness and overall impact

✅ Manage and optimize partner MDF budgets to continually improve partnership ROI

✅ Oversee the effective launch and activation of new "Powered by Zapier" partners

✅ Create marketing playbooks that capture best practices and scale successful tactics to other partners

✅ Own and nurture marketing relationships with strategic partners, leading quarterly business reviews (QBRs), joint marketing planning sessions, and MDF proposal development

✅ Enable Zapier and partner sales teams through joint value propositions and comprehensive marketing collateral

✅ Develop high-impact content including customer stories, webinars, ebooks that can be used across campaigns

✅ Create compelling messaging that resonates with target audiences and drives conversion

✅ Act as the internal advocate for partner initiatives, ensuring effective resource alignment for successful campaigns and launches

✅ Identify and experiment with new growth opportunities and marketing channels (e.g., co-sell, events)

ASSUMPTION: This role requires strong analytical skills, exceptional stakeholder management, and a broad marketing skillset to succeed in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record in partner marketing, strategic marketing, or related roles (5-10 years)

Required Skills:

Strong analytical skills and experience leveraging data-driven decision-making
Background in B2B SaaS marketing, preferably with familiarity in automation and integration sectors
Broad marketing skillset with experience across multiple disciplines and channels
Exceptional stakeholder management skills and the ability to collaborate effectively across internal and external teams
AI fluency: Experience using AI tooling for work or personal use, or willingness to learn and apply AI tools regularly

Preferred Skills:

Experience working with strategic partners in a marketing capacity
Familiarity with marketing automation tools and platforms
Strong project management skills

ASSUMPTION: Candidates with a proven track record in partner marketing, strong analytical skills, and experience in B2B SaaS marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (USD) - Based on industry standards for mid-senior level marketing roles in the Americas

Benefits:

Health, dental, and vision insurance
401(k) matching
Unlimited vacation policy
12 weeks of fully paid family leave
Home office setup allowance

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Zapier offers competitive compensation and benefits packages for remote employees in the Americas.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on automation and integration tools

Company Size: Medium (501-1,000 employees) - Zapier offers the benefits of a growing, dynamic company with established processes and a strong company culture

Founded: 2011 - Zapier has a decade of experience in the automation and integration space, with a proven track record of success

Company Description:

Zapier is a leading automation platform that helps businesses connect their favorite apps, automate repetitive tasks, and improve productivity
The company's mission is to make automation work for everyone by delivering products that delight customers
Zapier is committed to fostering a diverse, inclusive, and remote-friendly work environment

Company Specialties:

APIs and integrations
Business web applications
Making magic (innovative solutions to complex problems)

Company Website: zapier.com

ASSUMPTION: Zapier's focus on automation and integration, combined with its commitment to a remote-friendly work environment, makes it an attractive employer for marketing professionals seeking a dynamic, fast-growing company.

📊 Role Analysis

Career Level: Mid-Senior Level - This role offers an opportunity for experienced marketing professionals to drive strategic growth and make a significant impact on Zapier's partner ecosystem

Reporting Structure: This role reports directly to the Head of Partner Marketing and collaborates with cross-functional teams, including sales, product, and engineering

Work Arrangement: Remote (Americas) - Zapier offers a flexible, remote work environment with a focus on results and impact

Growth Opportunities:

Potential to advance to a leadership role within the Partner Marketing team or explore other opportunities within Zapier's growing organization
Chance to work with innovative companies and cutting-edge technologies in the automation and integration space
Opportunity to develop and refine skills in strategic marketing, partner marketing, and campaign management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Partner Marketing team or explore other areas of Zapier's organization.

🌍 Location & Work Environment

Office Type: Remote - Zapier does not have a physical office, and all employees work remotely

Office Location(s): Americas - Zapier has employees working remotely across the Americas

Geographic Context:

Zapier's remote work environment allows employees to work from anywhere in the Americas, with a focus on results and impact
The company offers a home office setup allowance to support remote employees
Zapier's remote-friendly culture fosters collaboration and connection among employees, regardless of location

Work Schedule: Full-time (40 hours per week) with flexible scheduling - Zapier offers a flexible work schedule, with an emphasis on results and impact

ASSUMPTION: Zapier's remote-friendly work environment and flexible scheduling make it an attractive option for marketing professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screen with the hiring manager
Take-home assignment or case study
Final interview with the team
Background check and offer

Key Assessment Areas:

Strategic thinking and problem-solving skills
Analytical skills and data-driven decision-making
Collaboration and communication skills
Cultural fit and alignment with Zapier's values

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Be prepared to discuss your approach to strategic marketing, partner marketing, and campaign management
Showcase your ability to work collaboratively and effectively with internal and external teams
Demonstrate your understanding of Zapier's products, mission, and values

ATS Keywords: Partner Marketing, Strategic Marketing, Analytical Skills, B2B SaaS Marketing, Stakeholder Management, AI Fluency, Co-Marketing Strategy, Campaign Effectiveness, Customer Activation, Marketing Collateral, Growth Opportunities, Collaboration, Data-Driven Decision-Making, Marketing Playbooks, Customer Stories

ASSUMPTION: Zapier's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on driving growth and success for the partner ecosystem.

🛠️ Tools & Technologies

Marketing automation tools (e.g., HubSpot, Marketo)
Project management tools (e.g., Asana, Trello)
Collaboration tools (e.g., Slack, Google Workspace)
Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Zapier's marketing team uses a variety of tools and technologies to streamline workflows, collaborate effectively, and drive campaign success.

👔 Cultural Fit Considerations

Company Values:

Default to Action
Default to Open
Embrace Discomfort
Don't Over-Engineer
Focus on the Customer
Make Zapier Better

Work Style:

Remote-friendly and results-driven
Collaborative and inclusive
Focused on continuous learning and improvement
Committed to fostering a diverse, equitable, and inclusive work environment

Self-Assessment Questions:

How do you approach working with strategic partners to drive growth and success?
Can you provide an example of a time when you had to navigate a challenging situation with a partner or internal team member, and how you resolved it?
How do you stay organized and manage your time when working on multiple projects or campaigns?

ASSUMPTION: Zapier's values and work style emphasize results-driven, collaborative, and inclusive work environments, with a focus on continuous learning and improvement.

⚠️ Potential Challenges

Managing multiple partner relationships and campaigns simultaneously
Balancing strategic thinking with tactical execution
Navigating a remote work environment and building relationships with internal and external teams
Adapting to a fast-paced, dynamic work environment

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, strategic thinking, and adaptability.

📈 Similar Roles Comparison

This role is unique in its focus on strategic partner marketing and driving growth for Zapier's partner ecosystem
Similar roles in the industry may focus more on tactical execution or specific marketing channels
Career path comparison: This role offers an opportunity to advance to a leadership role within the Partner Marketing team or explore other opportunities within Zapier's growing organization

ASSUMPTION: Zapier's focus on strategic partner marketing and driving growth for the partner ecosystem sets this role apart from similar positions in the industry.

📝 Sample Projects

Developing and executing a comprehensive co-marketing strategy for a strategic partner, driving MAU growth of 20% within the first six months
Launching a new "Powered by Zapier" partner, achieving 100,000 active users within the first year
Creating a marketing playbook that captures best practices and scales successful tactics to other partners, resulting in a 15% increase in overall partner ROI

ASSUMPTION: These sample projects demonstrate the strategic thinking, analytical skills, and collaborative approach required for success in this role.

❓ Key Questions to Ask During Interview

Can you describe the team structure and dynamics within the Partner Marketing team?
How does Zapier support the growth and development of its employees, particularly in mid-senior level roles?
Can you provide an example of a successful partner marketing campaign and the strategies behind it?
How does Zapier measure the success of its partner marketing efforts, and how do you approach continuous improvement?
What are the biggest challenges facing the Partner Marketing team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These key questions will help you better understand the team dynamics, growth opportunities, and strategic priorities for this role.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare for your phone or video screen by researching Zapier's products, mission, and values
If selected, complete the take-home assignment or case study, demonstrating your strategic thinking and problem-solving skills
Follow up with the hiring manager one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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