📌 Core Information
🔹 Job Title: Strategic Planning Intern – OPH Marketing
🔹 Company: Roche
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time, Intern
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Internship
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting pipeline product launch planning through market research projects
- Contributing to new product brand strategy through desktop research
- Assisting in project management tasks, including tracking project progress and communicating with vendors
- Collaborating cross-functionally and with external suppliers
ASSUMPTION: This role is designed to provide interns with practical experience in market research, brand strategy, and project management within the pharmaceutical industry.
📋 Key Responsibilities
✅ Supporting pipeline product launch planning through market research projects, including patient journey mapping and customer insights
✅ Contributing to new product brand strategy through desktop research and literature reviews
✅ Assisting in project management tasks, such as tracking project progress, updating project boards, and communicating with vendors
✅ Collaborating cross-functionally and with external suppliers to ensure project goals are met
ASSUMPTION: The intern will be expected to work independently on tasks assigned, while also collaborating effectively with team members and external partners.
🎯 Required Qualifications
Education: Undergraduate students or above, preferably in medicine, pharmacy, or business-related fields
Experience: Previous experience in market research, brand strategy, or project management is a plus but not required
Required Skills:
- Strong analytical and data interpretation skills
- Proficient in English, both written and verbal
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
- Proficient in Microsoft Office Suite
Preferred Skills:
- Experience with market research tools and software
- Familiarity with the pharmaceutical industry
- Basic knowledge of data analysis tools (e.g., Excel, SPSS, R)
ASSUMPTION: Interns should have a strong academic background and be eager to learn and apply their skills in a professional setting.
💰 Compensation & Benefits
Salary Range: Internships at Roche typically offer competitive hourly wages or stipends. The exact amount may vary depending on the intern's education level and relevant experience.
Benefits:
- On-the-job training and mentorship opportunities
- Networking events and workshops
- Potential for full-time employment after the internship
Working Hours: Interns are expected to work on-site for at least four days a week for a minimum of three months.
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the pharmaceutical industry. The actual compensation may vary depending on the specific circumstances of the internship.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees
Founded: 1896
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
- The company is the world’s largest biotech company, with differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management
Company Specialties:
- Biotechnology
- Innovation
- Personalized healthcare
- Great place to work
- Diagnostics
- Pharmaceuticals
- Research
- Healthcare
- Diabetes care
- Genomics
- Healthcare technology
- Big data
Company Website: http://www.roche.com/
ASSUMPTION: Roche's extensive experience and global presence provide interns with valuable opportunities to learn and grow within the biotechnology and pharmaceutical industries.
📊 Role Analysis
Career Level: Entry-level, Internship
Reporting Structure: The intern will report directly to the OPH Marketing team and work closely with cross-functional teams and external suppliers
Work Arrangement: On-site, with a minimum commitment of four days a week for three months
Growth Opportunities:
- On-the-job training and mentorship opportunities
- Networking events and workshops
- Potential for full-time employment after the internship
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in the pharmaceutical industry and contribute to meaningful projects that impact patients' lives.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is the largest city in China and a major economic hub
- The city offers a vibrant culture, rich history, and numerous attractions
- Shanghai is home to a diverse and international community
Work Schedule: The intern is expected to work on-site for at least four days a week for a minimum of three months
ASSUMPTION: Interns should be comfortable working in a fast-paced, dynamic environment and be able to adapt to the unique cultural and professional norms of the pharmaceutical industry in China.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Cultural fit and adaptability
- Motivation and commitment to the role and the company
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the pharmaceutical industry and Roche's mission
- Prepare examples of your market research, brand strategy, or project management work to discuss during the interview
ATS Keywords: Market Research, Data Analysis, Project Management, Brand Strategy, Customer Insights, Cross-Department Collaboration, Literature Review
ASSUMPTION: The application process for this internship may vary depending on the specific needs of the hiring team and the overall recruitment timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Market research tools and software (e.g., SurveyMonkey, Qualtrics)
- Data analysis tools (e.g., Excel, SPSS, R)
ASSUMPTION: Interns should be comfortable using common office software and be willing to learn and adapt to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Leadership
- Collaboration
- Passion for patients
- Innovation
- Quality
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you share Roche's commitment to improving patients' lives through innovative medicines and diagnostics?
- Are you comfortable working in a dynamic, collaborative environment and adapting to change?
- Do you have strong communication and presentation skills, and the ability to work effectively with diverse teams?
ASSUMPTION: Interns should be able to demonstrate a strong cultural fit with Roche's values and work style, as well as a genuine commitment to the company's mission.
⚠️ Potential Challenges
- The internship may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
- The pharmaceutical industry can be highly competitive and fast-paced, which may present challenges for interns new to the field
- The internship may require working with cross-functional teams and external suppliers, necessitating strong communication and collaboration skills
- The internship is based in Shanghai, China, which may present cultural and linguistic challenges for interns not familiar with the region
ASSUMPTION: Interns should be prepared to face challenges head-on, seek support from their mentors and colleagues when needed, and be open to learning and growth opportunities.
📈 Similar Roles Comparison
- This internship focuses on market research, brand strategy, and project management within the pharmaceutical industry, whereas similar roles in other industries may have different focuses and requirements
- Compared to other internships in the pharmaceutical industry, this role offers a unique opportunity to work on pipeline product launch planning and contribute to new product brand strategy
- This internship provides a clear career path for those interested in pursuing a career in the pharmaceutical industry, with opportunities for full-time employment after the internship
ASSUMPTION: Interns should research and compare similar roles in the pharmaceutical industry to better understand the unique opportunities and requirements of this internship.
📝 Sample Projects
- Conducting market research to map the patient journey for a new pipeline product
- Performing a literature review to identify business insights and trends for a new product brand strategy
- Tracking project progress and communicating with vendors to ensure project milestones are met
ASSUMPTION: Interns should be prepared to work on a variety of projects that may change or evolve over the course of the internship, depending on the needs of the team and the company.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this internship fit into the broader marketing strategy for Roche's pipeline products?
- What opportunities are there for professional development and growth during this internship?
- How does Roche support interns in balancing their academic responsibilities with their internship commitments?
- What is the company culture like at Roche, and how does this internship contribute to that culture?
ASSUMPTION: Interns should prepare thoughtful and insightful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your market research, brand strategy, or project management work to discuss during the interview
- Follow up with the hiring manager within one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
