📌 Core Information
🔹 Job Title: Strategist, Influencer Marketing
🔹 Company: Gallery Media Group
🔹 Location: New York (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Influencer Marketing, Social Media Strategy
🔹 Date Posted: 2025-05-01
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing influencer marketing strategies for brand partners
- Analyzing social media landscapes and creating content and talent strategies
- Collaborating with internal teams to integrate influencer strategies with broader marketing objectives
- Defining goals, KPIs, and measurement planning for influencer campaigns
- Building and maintaining relationships with key contacts in the influencer space
ASSUMPTION: This role requires a strong understanding of social media platforms, influencer marketing trends, and the ability to work collaboratively in a fast-paced environment.
📋 Key Responsibilities
✅ Developing and implementing influencer marketing strategies for brand partners
✅ Analyzing social media landscapes and creating content and talent strategies
✅ Collaborating with internal teams to integrate influencer strategies with broader marketing objectives
✅ Defining goals, KPIs, and measurement planning for influencer campaigns
✅ Building and maintaining relationships with key contacts in the influencer space
✅ Staying informed about platform updates and emerging trends in influencer marketing
ASSUMPTION: This role involves a high volume of work and requires strong project management skills to manage multiple projects and influencers simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years working for an influencer, talent, or social agency, with a preference for experience in the beauty, fashion, or women's lifestyle space
Required Skills:
- Strong project management skills with attention to detail
- Excellent communication, presentation, and analytical skills
- Ability to work collaboratively as part of a cross-functional team
- Proven ability to work in a fast-paced environment and manage multiple projects simultaneously
- Understanding of influencer and content management tools
Preferred Skills:
- Experience with paid social media in support of influencer campaigns
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in data analysis and trend forecasting may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 USD per year
Benefits:
- Employer-sponsored 401k with match
- Medical, dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Working Hours: Full-time, with a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level influencer marketing roles in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Online Audio and Video Media
Company Size: 51-200 employees
Founded: 2009
Company Description:
- Gallery Media Group is a modern-day media company with a mission to 'Make Positivity Louder'.
- The company focuses on where consumer attention currently lies and continues to shift.
- Gallery Media Group includes PureWow, a social portfolio of 50+ brands, and an experiential arm, Gallery House.
- The company also has a robust influencer marketing business with a vast creator network.
Company Specialties:
- Digital Media
- Video
- Social
- Editorial
- Influencers
- Podcasts
- Branded Content
Company Website: https://www.gallerymediagroup.com/
ASSUMPTION: Gallery Media Group is a dynamic and growing company with a strong focus on digital media and influencer marketing.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Head of Influencer Marketing.
Work Arrangement: Hybrid (2-3 days in the office per week)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the influencer marketing team.
- Opportunities to work on high-profile campaigns and collaborate with industry-leading brands.
- Chance to learn from and work alongside experienced professionals in the influencer marketing space.
ASSUMPTION: This role offers significant growth potential for the right candidate with a strong work ethic and a passion for influencer marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Hudson Yards, New York City
Office Location(s): 10 Hudson Yards, Floor 25, New York, New York 10001, US
Geographic Context:
- New York City is a major hub for influencer marketing, with numerous agencies and brands based in the city.
- The office is located in the Hudson Yards neighborhood, offering easy access to public transportation and nearby amenities.
- The hybrid work arrangement allows for flexibility and a better work-life balance.
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and a member of the influencer marketing team
- Final interview with the Head of Influencer Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of influencer marketing trends and best practices
- Ability to work collaboratively and manage multiple projects simultaneously
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of influencer marketing trends and best practices in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
ATS Keywords: Influencer Marketing, Social Media Strategy, Project Management, Content Creation, Data Analysis, Communication, Presentation Skills, Collaboration, Trend Analysis, Campaign Development, KPI Definition, Reporting, Relationship Management, Cultural Awareness, Editing, Writing
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, problem-solving skills, and ability to work collaboratively in their application materials and interviews.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Influencer marketing platforms (e.g., Grin, AspireIQ, BrandSnob)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Positivity
- Creativity
- Collaboration
- Innovation
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to manage multiple projects and deadlines simultaneously?
- Do you have strong communication and presentation skills?
- Are you comfortable working with data and using it to inform your strategies?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and have strong communication and presentation skills will likely be a good fit for this role.
⚠️ Potential Challenges
- The role requires managing a high volume of influencers and multiple projects simultaneously, which can be challenging at times.
- The influencer marketing landscape is constantly evolving, requiring the ability to stay up-to-date with trends and platform updates.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with colleagues who are working remotely.
- The role may require working on evenings and weekends to accommodate time zones and influencer availability.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to influencer marketing manager roles at other agencies and brands, but with a focus on strategy development and implementation rather than day-to-day campaign execution.
- Influencer marketing is a growing and evolving field, with new platforms and trends emerging regularly. This role offers the opportunity to stay at the forefront of the industry and drive innovation.
- Career progression in influencer marketing can lead to roles in brand strategy, marketing management, or entrepreneurship.
ASSUMPTION: This role offers a unique opportunity to gain experience in influencer marketing strategy development and implementation, with the potential for significant career growth and advancement.
📝 Sample Projects
- Developing a comprehensive influencer marketing strategy for a major beauty brand launch, including platform-specific content and talent recommendations, KPIs, and measurement planning.
- Managing a high-profile influencer campaign for a fashion retailer, including talent selection, content creation, and real-time optimization based on performance data.
- Conducting a competitive analysis of influencer marketing strategies in the women's lifestyle space and identifying opportunities for a client to differentiate and gain a competitive advantage.
ASSUMPTION: These sample projects demonstrate the strategic and analytical components of the role, as well as the ability to manage multiple projects and influencers simultaneously.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams within the organization, such as content creation and brand strategy?
- What opportunities are there for professional development and growth within the influencer marketing team?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, showing that the candidate is thoughtful and engaged.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/gallerymediagroup/jobs/6855355
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, problem-solving, and collaboration.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
