📌 Core Information
🔹 Job Title: Strategist, Influencer Marketing
🔹 Company: Viral Nation Inc.
🔹 Location: Canada
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media campaigns for clients
- Conducting market research and analyzing data to inform strategies
- Collaborating with clients to define their social media voice and persona
- Remaining updated on social media trends and best practices
- Leading strategic discussions and presenting to clients and internal teams
ASSUMPTION: This role requires a strong understanding of various social media platforms and their unique features, as well as the ability to translate complex data into actionable insights.
📋 Key Responsibilities
✅ Develop and execute full social media campaigns for clients
✅ Conduct qualitative and quantitative market research
✅ Define clients' social media voice, persona, and strategies
✅ Stay updated on social media trends and best practices
✅ Lead strategic discussions and present to clients and internal teams
✅ Create social media playbooks and best practice protocols
✅ Identify content gaps and opportunities in clients' plans
✅ Participate in new business pitch presentations
ASSUMPTION: This role requires strong analytical, communication, and project management skills, as well as the ability to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: University degree or college diploma in marketing, business, public relations, communications, or a related field
Experience: Minimum of 3 years of professional experience in strategy and social media platforms, with agency experience preferred
Required Skills:
- Proven experience with Instagram, TikTok, Facebook, LinkedIn, YouTube, and Twitter
- Knowledge of various industries (CPG, Gaming, Tech, Retail)
- Ability to write informative briefs and translate direction into strategies
- Proficiency with social media management and analytical tools
- Responsive and available to meet the demands of clients across multiple time zones
Preferred Skills:
- Experience growing brands on social media
- Fluency in languages other than English
ASSUMPTION: Candidates with experience in influencer marketing or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - CAD 85,000 per year (based on industry standards for mid-level strategist roles in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Canada. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Viral Nation is a global leader in social media innovation, specializing in influencer marketing, content creation, and social media strategy. The advertising services industry is competitive and fast-paced, with a strong focus on creativity and innovation.
Company Size: Viral Nation has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Viral Nation was founded in 2014 and has since grown to become a global leader in its industry.
Company Description:
- Viral Nation offers integrated solutions that align strategy, talent, media, and technology with culturally relevant creativity to scale digital brands.
- The company specializes in building social-first ecosystems for brands to connect with the modern consumer journey.
- Viral Nation is committed to diversity, equity, and inclusion in its agency.
Company Specialties:
- Influencer Marketing
- Influencer Talent Management
- Content Creation
- Social Media Marketing
- Social Media Strategy
- Social Analytics
- Influencer Marketing Campaigns
- Social Media Distribution
- Performance Media
- TikTok, NFT, YouTube, Instagram, Facebook, Twitch, and Ambassador Programs
Company Website: http://www.viralnation.com
ASSUMPTION: Viral Nation's focus on social media innovation and creativity makes it an attractive employer for candidates interested in the fast-paced and ever-evolving digital marketing landscape.
📊 Role Analysis
Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in strategy and social media platforms, preferably in an agency setting.
Reporting Structure: The Strategist will report to the Director of Strategy and work closely with the Strategy, Creative, and Media teams.
Work Arrangement: This role offers flexible hours and remote work options, allowing for a better work-life balance.
Growth Opportunities:
- Advancement to Senior Strategist or Management roles
- Expansion into related fields, such as influencer talent management or content creation
- Cross-functional collaboration with other teams to gain a broader understanding of the business
ASSUMPTION: With its focus on growth and innovation, Viral Nation offers strong career development opportunities for motivated and talented individuals.
🌍 Location & Work Environment
Office Type: Viral Nation has offices in Mississauga, Ontario, and Hastings, Christ Church, Barbados. However, this role is open to remote workers across Canada.
Office Location(s): 2680 Skymark Ave, Suite 400, Mississauga, Ontario L4W4Y5, CA and Hastings House, Balmoral Gap, Hastings, Christ Church BB14034 BB, BB
Geographic Context:
- Canada is a multicultural country with a strong focus on work-life balance and diversity, equity, and inclusion.
- Mississauga, Ontario, is a diverse and vibrant city with a thriving business community.
- Hastings, Christ Church, Barbados, offers a tropical climate and a relaxed island lifestyle.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the office locations provide opportunities for collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Director of Strategy and other team members
- Case study or presentation task to assess strategic thinking and communication skills
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Understanding of social media trends and best practices
- Cultural fit and alignment with Viral Nation's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of social media trends and best practices in your application materials
- Prepare for the case study or presentation task by researching Viral Nation's clients and industry trends
- Be ready to discuss your thoughts on influencer marketing and its role in the broader marketing landscape
ATS Keywords: Social Media Strategy, Campaign Development, Market Research, Social Media Consultation, Data Analysis, Content Planning, Social Media Management, Client Relations, Brand Development, Trend Analysis, Presentation Skills, Creative Thinking, Communication Skills, Analytical Skills, Team Collaboration, Project Management
ASSUMPTION: The interview process at Viral Nation is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a strong focus on their understanding of social media trends and best practices.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Social media analytics tools (e.g., Google Analytics, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Keynote)
- Microsoft Office Suite
ASSUMPTION: The required tools and technologies for this role are standard in the social media and marketing industries, with a focus on project management, analytics, and presentation software.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Integrity and transparency
- Accountability and results-driven
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively and independently?
- Do you have a strong understanding of social media trends and best practices?
- Are you results-driven and accountable for your work?
- Do you value diversity, equity, and inclusion in the workplace?
ASSUMPTION: Viral Nation's company culture is fast-paced, collaborative, and data-driven, with a strong focus on creativity, innovation, and results. Candidates who are adaptable, flexible, and comfortable working in a dynamic environment will be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously
- Keeping up with the fast-paced and ever-evolving social media landscape
- Balancing the demands of clients across multiple time zones
- Adapting to changes in client needs and market trends
ASSUMPTION: The fast-paced and dynamic nature of the social media industry can present challenges, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- This role is similar to a Social Media Strategist or Manager, but with a focus on influencer marketing and campaign development
- Influencer marketing is a growing and evolving field, with a strong focus on creativity, innovation, and data-driven decision-making
- This role offers opportunities for career growth and development within Viral Nation's strategy, creative, and media teams
ASSUMPTION: While this role shares similarities with other social media strategy roles, its focus on influencer marketing and campaign development makes it unique within the industry.
📝 Sample Projects
- Developing a comprehensive social media strategy for a new client in the gaming industry
- Conducting market research and analyzing data to inform a brand's social media presence and content strategy
- Leading a team to create a social media playbook and best practice protocols for a major retail client
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and market research to team leadership and project management.
❓ Key Questions to Ask During Interview
- How does Viral Nation approach influencer marketing and campaign development for its clients?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Viral Nation support the professional development and growth of its employees?
- What are the biggest challenges facing the influencer marketing industry, and how does Viral Nation address them?
- How does Viral Nation foster a culture of diversity, equity, and inclusion in the workplace?
ASSUMPTION: These questions are designed to assess the company's approach to influencer marketing, career development, and workplace culture, as well as the specific priorities and challenges for this role.
🛠️ Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the case study or presentation task by researching Viral Nation's clients and industry trends
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
