📌 Core Information
🔹 Job Title: Strategist, Media Buyer
🔹 Company: Growve
🔹 Location: Washington, UT
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, managing, and optimizing media buying strategies across multiple platforms
- Analyzing campaign performance and providing data-driven insights to enhance ROI
- Collaborating with cross-functional teams to align media plans with overall campaign strategies
- Staying current with platform updates, trends, and best practices to keep campaigns ahead of the curve
ASSUMPTION: This role requires a strong understanding of various advertising platforms and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Plan, execute, manage, and optimize media buying strategies across Meta, Google/YouTube, and other platforms to meet client needs
✅ Analyze campaign performance, generate insights, and make data-driven decisions to enhance ROI and client success
✅ Implement optimization tests around creative, audience, placements, and more to continually enhance performance
✅ Work closely with content strategists and D2C teams to ensure media plans align with overall campaign strategies and creative execution
✅ Stay current with the latest platform updates, trends, and best practices to keep campaigns ahead of the curve
✅ Be obsessed with delivering value to the brand, constantly seeking ways to improve performance and exceed expectations
✅ Maintain scaling goals with ROAS target budget for multiple products and brands
✅ Direct and help implement full-funnel strategy including landing pages
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple tasks in a fast-paced environment under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in media buying, particularly on Meta, TikTok, and Google/YouTube platforms. 2+ years of experience working with D2C/ecommerce clients. Direct Response experience in supplement marketing is a plus.
Required Skills:
- Proven experience in media buying and campaign management
- Strong analytical skills with a data-driven mindset
- Excellent communication and presentation skills
- Detail-oriented and organized
- Ability to handle multiple tasks in a fast-paced environment under tight deadlines
- Passion for humor and creativity, aligning with brands' approach to advertising
Preferred Skills:
- Experience with TikTok advertising
- Knowledge of the supplement industry
ASSUMPTION: Candidates with experience in the supplement industry and familiarity with TikTok advertising may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a media buyer with 3-5 years of experience in the marketing field)
Benefits:
- Health benefits package
- 401K
- PTO
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Health and wellness consumer products, with a focus on active nutrition, dietary supplements, and personal beauty
Company Size: Growve is a mid-sized company with over 15 brands and thousands of unique products, offering a progressive working environment with a work-hard/play-hard culture
Founded: Growve was founded with the mission to provide high-quality, innovative health and wellness products to consumers
Company Description:
- Growve is a health and wellness consumer products company with over 15 brands and thousands of unique products in the active nutrition, dietary supplement, and personal beauty verticals
- The company is focused on providing high-quality, innovative products to consumers, with a commitment to exceptional customer service and a passion for humor and creativity in advertising
- Growve offers a progressive working environment, with a work-hard/play-hard culture that values employee growth and success
Company Specialties:
- Active nutrition
- Dietary supplements
- Personal beauty
Company Website: https://www.growve.com/
ASSUMPTION: Growve's focus on humor and creativity in advertising may attract candidates with a similar mindset and appreciation for innovative marketing strategies.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company
Reporting Structure: The Media Buyer & Strategist will report directly to the Marketing department and work closely with cross-functional teams, including content strategists and D2C teams
Work Arrangement: On-site position, with the possibility of remote work for qualified candidates
Growth Opportunities:
- Advancement within the Marketing department, such as a promotion to Senior Media Buyer or Marketing Manager
- Expansion into other areas of the business, such as product development or brand management
- Opportunities to work on multiple brands and products, gaining diverse experience in the health and wellness industry
ASSUMPTION: Candidates with a strong desire to grow and advance within the company may be a good fit for this role.
🌍 Location & Work Environment
Office Type: Growve's office is located in St. George, UT, offering a progressive and collaborative work environment
Office Location(s): St. George, UT
Geographic Context:
- St. George, UT is located in the southwestern corner of the state, near the Arizona border
- The area offers a mix of urban and outdoor living, with easy access to national parks and recreational activities
- St. George has a semi-arid climate, with hot summers and mild winters
Work Schedule: Standard business hours, Monday-Friday, with the possibility of flexible scheduling for qualified candidates
ASSUMPTION: Candidates who enjoy an active lifestyle and appreciate a mix of urban and outdoor living may find St. George an attractive location.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the Marketing department to discuss experience, skills, and qualifications
- Final interview with the hiring manager to discuss career goals and expectations
Key Assessment Areas:
- Media buying experience and expertise
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Cultural fit and alignment with Growve's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your media buying experience and relevant skills
- Be prepared to discuss specific campaign examples and data-driven insights
- Demonstrate your passion for humor and creativity in advertising, and how you can contribute to Growve's unique brand voice
ATS Keywords: Media buying, social media campaigns, data analysis, creative optimization, communication, detail-oriented, organizational skills, ecommerce, direct response marketing, performance improvement, trend awareness, strategic recommendations, ad-hoc requests, landing page strategy, client management, fast-paced environment
ASSUMPTION: Growve's application process may prioritize candidates with a strong understanding of media buying and a data-driven mindset, as well as those who can demonstrate a cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Advertising platforms: Meta, Google/YouTube, TikTok, Pinterest, Snapchat, etc.
- Data analysis tools: Google Analytics, Excel, or other data analysis software
- Project management tools: Asana, Trello, or other project management software
ASSUMPTION: Candidates with experience using various advertising platforms and data analysis tools may have an advantage in this role.
👔 Cultural Fit Considerations
Company Values:
- Humor and creativity in advertising
- Exceptional customer service
- Passion for innovation and growth
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous improvement and learning
Self-Assessment Questions:
- Do you have a strong appreciation for humor and creativity in advertising?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Candidates who align with Growve's company values and work style may be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the latest platform updates, trends, and best practices, which may require continuous learning and adaptation
- Working in a fast-paced environment with tight deadlines, which may require strong time management and prioritization skills
- Adapting to Growve's unique company culture and brand voice, which may require a willingness to embrace a creative and humorous approach to advertising
ASSUMPTION: Candidates who are comfortable working in a fast-paced environment and are open to embracing a creative and humorous approach to advertising may be well-suited to this role.
📈 Similar Roles Comparison
- Compared to other media buyer roles, this position offers the opportunity to work on a wide range of brands and products within the health and wellness industry
- Growve's focus on humor and creativity in advertising sets this role apart from more traditional media buying positions
- This role offers opportunities for growth and advancement within the company, as well as the chance to work on multiple brands and products
ASSUMPTION: Candidates who are interested in the health and wellness industry and appreciate a creative and humorous approach to advertising may find this role appealing.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new line of dietary supplements
- Analyzing campaign performance data to identify trends and optimize ad spend across multiple platforms
- Collaborating with cross-functional teams to create a full-funnel strategy for a new product launch, including landing pages and ad creative
ASSUMPTION: Candidates with experience in developing and executing targeted social media campaigns, analyzing campaign performance data, and collaborating with cross-functional teams may be well-suited to this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other departments, such as content strategy and D2C teams?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does Growve support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process may demonstrate their interest in and understanding of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your media buying experience and relevant skills
- Prepare examples of your previous campaign work and data-driven insights
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
