📌 Core Information
🔹 Job Title: Strategist, Paid Social (B2B)
🔹 Company: Tinuiti
🔹 Location: Remote - WA, USA
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid social campaigns on platforms like Meta, LinkedIn, Reddit, TikTok, Snapchat, X, and BeReal
- Analyzing campaign performance data and deriving actionable insights to optimize ROI
- Collaborating with cross-functional teams to deliver cohesive marketing efforts
- Serving as the primary point of contact for clients, providing regular updates and strategic recommendations
- Mentoring junior team members and staying updated on industry trends
ASSUMPTION: This role requires a strong understanding of various paid social platforms and a proven track record of driving results. Familiarity with analytics tools and excellent communication skills are essential for success in this position.
📋 Key Responsibilities
✅ Campaign Management: Oversee the execution of paid social campaigns, including setup, optimization, and performance tracking. Implement strategies to enhance audience targeting, ad creatives, and bid management.
✅ Performance Tracking & Optimization: Develop comprehensive paid social strategies in alignment with client goals and market trends. Collaborate with cross-functional teams to ensure cohesive marketing efforts.
✅ Data Analysis & Reporting: Utilize analytical tools to interpret campaign performance data. Derive actionable insights and provide recommendations to optimize campaign efficiency and ROI.
✅ Collaboration: Work with interdisciplinary teams to deliver the highest level of client service, while maximizing media efficiency, and team effectiveness.
✅ Industry Expertise: Proactively educate oneself on industry findings and effectively mentor junior team members via training and delegation.
✅ Client Communication: Serve as a primary point of contact for clients, understanding their objectives, and translating them into effective paid social strategies. Provide regular updates, reports, and strategic recommendations to clients.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate should be adaptable and comfortable with a dynamic work environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta, LinkedIn, Reddit, TikTok, Snapchat, X, and BeReal
Required Skills:
- Proven success analyzing data and using analytics tools to drive marketing decisions
- Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets
- Proficiency in web analytics tools (e.g., Google Analytics)
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams
- Strong presentation and sales ability to effectively communicate and sell in new ideas with internal and external stakeholders
- Ability to multitask, prioritize workload effectively including delegation, and meet deadlines in a dynamic environment
- Demonstrated ability to adapt to changes in social media platforms and algorithms
Preferred Skills:
- Certifications in social media advertising platforms (e.g., Facebook Blueprint)
ASSUMPTION: While the job description lists specific required skills, the ideal candidate should also possess a strong work ethic, a growth mindset, and a passion for staying up-to-date with the latest trends in paid social advertising.
💰 Compensation & Benefits
Salary Range: $80,000 - $95,000 USD per year. This range is based on market data and Tinuiti's internal equity analysis. The actual salary may vary based on factors such as education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data.
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time (40 hours per week) with flexible scheduling. Tinuiti supports a remote work environment, allowing employees to work from anywhere within the United States.
ASSUMPTION: The salary range provided is an estimate and may be subject to change based on market conditions and internal equity analysis. The benefits listed are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti operates in the Advertising Services industry, focusing on full-funnel marketing across various media channels. The company is the largest independent agency in the U.S. with $4 billion in digital media under management and over 1,200 employees.
Company Size: Tinuiti is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the digital marketing landscape.
Company Description:
- Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
- The company unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works.
- Tinuiti's proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on data-driven decision-making and waste elimination sets it apart in the digital marketing industry. The company's commitment to growth and accountability is reflected in its core values and company culture.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a proven track record of success in paid social advertising and a strong understanding of analytics tools.
Reporting Structure: The Paid Social Strategist will report directly to the Paid Social Manager and work closely with cross-functional teams, including account managers, creatives, and data analysts.
Work Arrangement: This role is 100% remote, allowing employees to work from anywhere within the United States. Tinuiti supports a flexible work environment with unlimited PTO.
Growth Opportunities:
- As Tinuiti continues to grow, there will be opportunities for the Paid Social Strategist to take on more responsibilities, mentor junior team members, and advance their career within the company.
- The company's focus on data-driven decision-making and continuous learning provides ample opportunities for professional development.
- Tinuiti's diverse client base and full-funnel approach to marketing offer exposure to various industries and marketing channels, fostering a well-rounded skill set.
ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may vary depending on the individual's performance and the company's expansion plans.
🌍 Location & Work Environment
Office Type: Tinuiti supports a 100% remote work environment, with no physical office requirement for this role.
Office Location(s): N/A (Remote work only)
Geographic Context:
- Tinuiti's remote work policy allows employees to work from anywhere within the United States, providing flexibility and work-life balance.
- The company's diverse client base spans various industries and regions, exposing employees to a wide range of marketing challenges and opportunities.
- Tinuiti's commitment to data-driven decision-making and continuous learning fosters a collaborative and innovative work environment.
Work Schedule: Full-time (40 hours per week) with flexible scheduling. Tinuiti supports a remote work environment, allowing employees to work from anywhere within the United States.
ASSUMPTION: While Tinuiti supports a flexible work environment, the ideal candidate should be self-motivated, organized, and able to manage their time effectively in a remote setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Paid social advertising expertise and campaign management skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with Tinuiti's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant paid social advertising experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
- Research Tinuiti's clients, industry, and core values to demonstrate your enthusiasm and cultural fit
ATS Keywords: Paid Social, Campaign Management, Data Analysis, Client Communication, Performance Tracking, Optimization, Collaboration, Industry Expertise, Communication Skills, Presentation Skills, Analytics Tools, Social Media Advertising, Multitasking, Adaptability, Teamwork, Mentoring, Remote Work
ASSUMPTION: Tinuiti's application process is designed to assess the candidate's technical skills, cultural fit, and problem-solving abilities. The ideal candidate should be proactive, detail-oriented, and able to thrive in a dynamic, remote work environment.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Blueprint, LinkedIn Ads, Reddit Ads, TikTok Ads, Snapchat Ads, X Ads, BeReal Ads)
- Analytics tools (e.g., Google Analytics, Facebook Pixel, LinkedIn Insights, Reddit Insights)
- Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
- Presentation software (e.g., Microsoft PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may vary depending on the specific client or project requirements.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness: Tinuiti encourages employees to take ownership of their roles and continuously seek opportunities for growth and improvement.
- Never Stop Learning: The company fosters a culture of curiosity and continuous learning, encouraging employees to stay up-to-date with industry trends and best practices.
- Ignite Your Passion: Tinuiti values enthusiasm and a positive attitude, recognizing that a passionate team is essential for driving results and fostering a collaborative work environment.
- Thankful Living: The company promotes a culture of gratitude and appreciation, encouraging employees to recognize and celebrate the contributions of their colleagues.
- Inspire Innovation & Change: Tinuiti encourages employees to challenge the status quo and drive innovation, recognizing that continuous improvement is essential for staying competitive in the digital marketing landscape.
Work Style:
- Tinuiti supports a flexible, remote work environment, allowing employees to balance their personal and professional responsibilities.
- The company values collaboration and open communication, fostering a team-oriented work culture.
- Tinuiti's focus on data-driven decision-making and continuous learning encourages employees to take initiative and contribute to the company's overall success.
Self-Assessment Questions:
- Do you possess a strong understanding of various paid social advertising platforms and a proven track record of driving results?
- Are you comfortable working in a remote, dynamic environment and managing your time effectively?
- Do you align with Tinuiti's core values and commitment to data-driven decision-making and continuous learning?
ASSUMPTION: The ideal candidate for this role should be self-motivated, organized, and able to thrive in a remote work environment. They should also possess a strong work ethic, a growth mindset, and a passion for staying up-to-date with the latest trends in paid social advertising.
⚠️ Potential Challenges
- The remote work environment may present challenges in terms of communication and collaboration, requiring the ideal candidate to be proactive and self-motivated.
- The dynamic nature of the digital marketing landscape may necessitate frequent updates to campaign strategies and tactics, requiring the ideal candidate to be adaptable and responsive to change.
- The role may require occasional off-hours communication with clients or team members in different time zones, potentially impacting work-life balance.
- The competitive nature of the digital marketing industry may present challenges in terms of client acquisition and retention, requiring the ideal candidate to be proactive and strategic in their approach to client management.
ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may vary depending on the individual's performance and the company's growth trajectory.
📈 Similar Roles Comparison
- Compared to related roles in the digital marketing industry, the Paid Social Strategist position at Tinuiti places a greater emphasis on data-driven decision-making and continuous learning.
- The role requires a strong understanding of various paid social advertising platforms and a proven track record of driving results, setting it apart from similar positions at other agencies.
- Tinuiti's focus on waste elimination and growth optimization provides unique opportunities for career growth and professional development, distinguishing it from other companies in the industry.
ASSUMPTION: The comparison points listed above are subject to change based on business needs and may vary depending on the individual's career goals and industry trends.
📝 Sample Projects
- Developing and executing a comprehensive paid social advertising strategy for a B2B client looking to increase brand awareness and generate leads
- Analyzing campaign performance data and optimizing ad creatives, targeting, and bidding strategies to improve ROI for a B2C e-commerce client
- Collaborating with cross-functional teams to deliver cohesive marketing efforts for a client launching a new product or service, requiring a multi-channel approach to reach target audiences
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of responsibilities and challenges the ideal candidate may face in this role. The actual projects and tasks may vary based on business needs and client requirements.
❓ Key Questions to Ask During Interview
- Can you describe the typical reporting structure for this role and how it may evolve over time?
- How does Tinuiti support the professional development and growth of its employees, particularly in the Paid Social Strategist role?
- Can you provide examples of how Tinuiti's commitment to data-driven decision-making and waste elimination has driven results for clients?
- How does Tinuiti foster a collaborative and innovative work environment, particularly in a remote setting?
- What are the key challenges and opportunities facing the Paid Social Strategist role in the next 12-24 months, and how can I contribute to the team's success in addressing them?
ASSUMPTION: The key questions listed above are intended to help the ideal candidate better understand the role, the company culture, and the opportunities for growth and development. The actual questions asked during the interview may vary based on the individual's background, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your relevant paid social advertising experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
- Research Tinuiti's clients, industry, and core values to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
