📌 Core Information
🔹 Job Title: Student Digital Marketing Intern, Computer Science
🔹 Company: University of Texas at Austin
🔹 Location: Austin, Texas, United States
🔹 Job Type: Part-Time, Intern
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (40% on-site, 60% remote)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the marketing communications team to support digital marketing and content campaigns
- Developing SEO-focused content and tracking keyword performance
- Monitoring site analytics, search rankings, and user engagement metrics
- Contributing to paid search and organic marketing efforts
- Creating short-form, brand-aligned content using Canva and messaging frameworks
ASSUMPTION: This internship is designed for students interested in gaining practical experience in digital marketing and SEO. It offers a unique opportunity to work closely with a team, grow skills, and build a portfolio.
📋 Key Responsibilities
✅ Collaborate with the marketing communications team to support digital marketing and content campaigns
✅ Develop SEO-focused content and track keyword performance
✅ Monitor site analytics, search rankings, and user engagement metrics
✅ Contribute to paid search and organic marketing efforts
✅ Create short-form, brand-aligned content using Canva and messaging frameworks
✅ Stay current on digital trends, tools, and search engine algorithm updates
✅ Suggest strategies to improve reach, engagement, and conversion
✅ Help plan and implement web and social media content calendars
ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on continuous learning and adaptation to digital trends.
🎯 Required Qualifications
Education: Current student at The University of Texas at Austin
Experience: Prior internship, part-time job, or freelance experience in digital marketing
Required Skills:
- Strong written and verbal communication skills
- At least one relevant course in marketing, communications, or digital media
- Experience with Canva and foundational design principles (color, type, layout)
- Familiarity with digital tools (Google Analytics 4, Semrush, or similar)
- Understanding of SEO fundamentals and content strategy
- Ability to take initiative, meet deadlines, and contribute ideas
- Comfortable working both independently and in a team setting
Preferred Skills:
- Experience with project management tools
ASSUMPTION: The ideal candidate will have a strong foundation in digital marketing and a willingness to learn and adapt in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $15/hour (based on the job posting)
Benefits:
- Internship Credit
- Voluntary Retirement Programs
Working Hours: 15 hours/week
ASSUMPTION: The salary range is competitive for an internship in the digital marketing field and offers valuable professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Large (20,000+ employees)
Founded: 1883
Company Description:
- The University of Texas at Austin is a public research university and a component of the University of Texas System
- It is one of the largest universities in the United States, with over 50,000 students
- The university is known for its research and is a member of the Association of American Universities
Company Specialties:
- Research
- Education
- Healthcare
Company Website: https://www.utexas.edu/
ASSUMPTION: The University of Texas at Austin is a large, well-established institution with a strong focus on research and education.
📊 Role Analysis
Career Level: Entry Level (Intern)
Reporting Structure: The intern will report directly to the marketing communications team
Work Arrangement: Hybrid (40% on-site, 60% remote)
Growth Opportunities:
- Potential for internship extension into the academic year
- Opportunity to gain real-world experience and build a portfolio
- Possibility of earning internship credit
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience and grow their skills in a professional setting.
🌍 Location & Work Environment
Office Type: On-site and remote hybrid
Office Location(s): GDC Building, UT Austin campus
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States
- The city is known for its vibrant music and cultural scene, as well as its outdoor activities
- The University of Texas at Austin is located in the heart of the city, providing easy access to its amenities
Work Schedule: Flexible, with a focus on meeting deadlines
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing interns to make the most of their time and resources.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen interview
- In-person or virtual final interview
Key Assessment Areas:
- Communication skills
- Digital marketing knowledge
- Problem-solving abilities
- Cultural fit with the university and the marketing communications team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a link to your portfolio or a PDF/Google folder showcasing your work
- Be prepared to discuss your understanding of digital marketing trends and strategies
ATS Keywords: Digital Marketing, SEO, Content Creation, Analytics, Project Management, Communication, Team Collaboration, Canva, Google Analytics, Semrush, Brand Development, Social Media, Time Management, Problem Solving, Initiative, Digital Strategy
ASSUMPTION: The application process is designed to assess the candidate's skills, knowledge, and cultural fit for the role.
🛠️ Tools & Technologies
- Canva
- Google Analytics 4
- Semrush
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Wrike)
ASSUMPTION: The intern will be expected to learn and utilize various digital marketing tools and platforms to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Integrity
- Leadership
- Community
Work Style:
- Collaborative
- Creative
- Data-driven
- Adaptable
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you comfortable working with data to inform decision-making?
- Can you adapt to new tools and technologies quickly?
- Do you value diversity, inclusion, and equity in the workplace?
ASSUMPTION: The University of Texas at Austin values a diverse and inclusive work environment that fosters collaboration, creativity, and continuous learning.
⚠️ Potential Challenges
- The internship may require working with tight deadlines and managing multiple projects simultaneously
- The role may involve learning and adapting to new tools and technologies quickly
- The hybrid work arrangement may present challenges in balancing on-site and remote work
- The internship may require working with a diverse range of stakeholders, including faculty, staff, and students
ASSUMPTION: The internship offers a unique opportunity to gain practical experience in digital marketing, but it also presents challenges that require strong time management, adaptability, and communication skills.
📈 Similar Roles Comparison
- This internship is unique in its focus on SEO and content strategy, as well as its integration with a large research university
- Compared to other digital marketing internships, this role offers a high level of responsibility and autonomy
- Career paths for digital marketing professionals may include roles in marketing agencies, tech companies, or in-house marketing teams within various industries
ASSUMPTION: This internship offers a unique blend of responsibilities and opportunities, setting it apart from other digital marketing internships.
📝 Sample Projects
- Developing an SEO-focused content strategy for a university department's website
- Creating a social media campaign to promote an upcoming event or initiative
- Analyzing website analytics to identify trends and make data-driven recommendations for improvement
ASSUMPTION: The intern will have the opportunity to work on a variety of projects that showcase their skills and contribute to the university's digital marketing efforts.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the university's broader digital marketing strategy?
- What opportunities are there for professional development and growth within the marketing communications team?
- How does the team collaborate and communicate, both on-site and remotely?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a link to your portfolio or a PDF/Google folder showcasing your work
- Prepare for your interview by researching the university's digital marketing efforts and trends in the industry
- Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
