Student Worker - Marketing Intern - Samford University

📌 Core Information

🔹 Job Title: Student Worker - Marketing Intern - Samford University

🔹 Company: Aramark

🔹 Location: Birmingham, Alabama

🔹 Job Type: Part-Time, Intern

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as a liaison between Aramark and the student body through peer-to-peer marketing
• Coordinating marketing events and creating promotional materials
• Updating the campus dining website and maintaining a professional image
• Collaborating with the Marketing Manager and working with outside vendors

ASSUMPTION: This role requires strong communication and organizational skills, as well as the ability to multitask and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Acts as a liaison between ARAMARK and the student body through peer-to-peer marketing, reaching out to student groups, coordinating the marketing schedule with university events, and conducting student surveys and focus groups.

✅ Develops relationships with outside vendors to obtain pricing and print requirements and follow-up to ensure completion of projects (printers, designers, etc.)

✅ Communicates daily with the Marketing Manager and works together to prioritize tasks

✅ Develops text, layout, and design for first drafts of promotional materials (brochures, postcards, emails, flyers, signage, posters, etc.)

✅ Interacts with guests while working at various marketing events such as meal plan sign-up tables, residential theme dinners, and promotions.

✅ Gives presentations or speaks to customers at open house, orientations, club meetings, etc.

✅ Distributes marketing materials to the dining locations and makes sure materials posted are up to date (posters, maps, table tents, napkin ads, etc.)

✅ Updates the campus dining website with new information on locations, hours of operation, menus, etc. as needed and generates new ways to increase website traffic and student interest.

✅ Maintains a professional image.

✅ Ability to lift at least 20 pounds.

ASSUMPTION: This role may require working irregular hours, including evenings and weekends, to attend and support various events and activities.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communications, or a related field

Experience: No previous experience required, but relevant coursework or internship experience is a plus

Required Skills:

• Excellent customer service and communication skills
• Ability to understand and use Microsoft Office, Canva, and other software relative to marketing
• Strong leadership skills
• Strong organization skills and attention to detail

Preferred Skills:

• Previous experience in marketing or a related field
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, proficiency in social media platforms and graphic design software may also be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $10 - $12 per hour (based on industry standards for part-time, entry-level marketing internships in the Birmingham area)

Benefits:

• Gain valuable work experience in the marketing field
• Opportunity to network with industry professionals
• Flexible scheduling to accommodate academic commitments

Working Hours: Up to 20 hours per week, with the possibility of additional hours during peak periods (e.g., move-in, homecoming, etc.)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Aramark operates in the food service management industry, providing a wide range of services to various clients, including universities, hospitals, and businesses.

Company Size: Aramark is a large corporation with over 10,000 employees, providing ample opportunities for growth and development within the company.

Founded: Aramark was founded in 1936 and has since grown to become a global leader in food service management.

Company Description:

• Aramark is committed to delivering exceptional experiences and creating meaningful connections with clients and customers.
• The company focuses on sustainability and social responsibility, aiming to minimize its environmental impact and contribute positively to the communities it serves.
• Aramark offers a range of services, including food service management, facility services, and uniform services.

Company Specialties:

• Patient & Retail Food Services
• Facility Services
• Environmental Services
• Asset Solutions
• and Uniforms

Company Website: healthcareinsights.aramark.com/healthcareplus

ASSUMPTION: Aramark's focus on sustainability and social responsibility may provide opportunities for interns to contribute to and learn about these initiatives.

📊 Role Analysis

Career Level: This role is an entry-level position, providing an excellent opportunity for students to gain practical experience in marketing.

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager and work closely with other marketing team members.

Work Arrangement: This is an on-site, part-time role with the possibility of additional hours during peak periods.

Growth Opportunities:

• Gain valuable work experience in marketing
• Develop transferable skills, such as communication, organization, and leadership
• Network with industry professionals and potentially secure a full-time position with Aramark upon graduation

ASSUMPTION: While this role is an internship, there may be opportunities for the intern to take on more responsibilities and grow within the company.

🌍 Location & Work Environment

Office Type: The Marketing Intern will work on the Samford University campus in Birmingham, Alabama.

Office Location(s): Samford University, 800 Lakeshore Drive, Birmingham, AL 35229

Geographic Context:

• Birmingham is the most populous city in Alabama, with a diverse economy and a growing job market.
• The city is home to several universities, including Samford University, which may provide opportunities for networking and collaboration with other students and professionals.
• Birmingham has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The Marketing Intern's schedule will be flexible, with the possibility of working evenings and weekends to support events and activities.

ASSUMPTION: The work environment may be fast-paced and dynamic, with the Marketing Intern responsible for managing multiple projects and deadlines simultaneously.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Background check and onboarding

Key Assessment Areas:

• Communication skills and ability to work effectively with students and vendors
• Organization and time management skills
• Creativity and ability to develop engaging marketing materials
• Adaptability and ability to work in a fast-paced environment

Application Tips:

• Highlight relevant coursework and any previous marketing or customer service experience
• Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
• Prepare examples of your marketing work, such as social media campaigns or promotional materials, to showcase during the interview
• Research Aramark and Samford University to demonstrate your knowledge of the company and its values

ATS Keywords: Marketing Intern, Student Worker, Peer-to-Peer Marketing, Event Coordination, Promotional Materials, Website Management, Customer Service, Communication Skills, Leadership, Organization, Attention to Detail, Microsoft Office, Canva

ASSUMPTION: Aramark may use an Applicant Tracking System (ATS) to screen resumes, so it is essential to include relevant keywords to increase the chances of your application being reviewed.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Canva
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Website management tools (e.g., WordPress, Drupal)

ASSUMPTION: The Marketing Intern may be required to learn and use additional tools and technologies specific to Aramark's marketing processes and workflows.

👔 Cultural Fit Considerations

Company Values:

• Rooted in service
• United by purpose
• Strive to do great things for each other, our partners, our communities, and our planet

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Focused on delivering exceptional experiences and creating meaningful connections

Self-Assessment Questions:

• Do I possess strong communication and leadership skills, and am I comfortable working with students and vendors?
• Am I organized and able to manage multiple projects and deadlines effectively?
• Do I have a creative mindset and the ability to develop engaging marketing materials?
• Am I adaptable and able to work in a fast-paced environment?

ASSUMPTION: Aramark values candidates who are passionate about their work, committed to delivering exceptional experiences, and dedicated to contributing positively to the communities they serve.

⚠️ Potential Challenges

• The Marketing Intern may face challenges balancing their academic responsibilities with their work commitments
• The role may require working irregular hours, including evenings and weekends, to support events and activities
• The Marketing Intern may need to navigate university politics and bureaucracy when coordinating events and promotions
• The role may involve lifting heavy objects, such as promotional materials and equipment, which could pose physical challenges

ASSUMPTION: The Marketing Intern should be proactive in communicating their availability and prioritizing their responsibilities to manage their time effectively.

📈 Similar Roles Comparison

• This role is unique in that it focuses specifically on peer-to-peer marketing and student engagement within a university setting
• Similar roles in the industry may focus more broadly on marketing and promotion within a specific industry or organization
• Career paths for marketing professionals may include roles in advertising, public relations, event planning, and market research, among others

ASSUMPTION: While this role is an internship, it provides valuable experience and insight into the marketing field and may serve as a stepping stone to a full-time career in marketing.

📝 Sample Projects

• Developing a social media campaign to promote an upcoming university event
• Creating promotional materials for a residential theme dinner or other campus event
• Updating the campus dining website with new information and generating new ways to increase website traffic and student interest

ASSUMPTION: The Marketing Intern's projects will be tailored to their skills and interests, providing opportunities for growth and development throughout their internship.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Aramark at Samford University?
• What opportunities are there for growth and development within the marketing department and Aramark as a whole?
• How does Aramark support work-life balance for its employees, particularly interns?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
• Prepare examples of your marketing work, such as social media campaigns or promotional materials, to showcase during the interview
• Research Aramark and Samford University to demonstrate your knowledge of the company and its values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.