📌 Core Information
🔹 Job Title: Summer Marketing Internship - Century II
🔹 Company: ASM Global
🔹 Location: Wichita, Kansas, United States
🔹 Job Type: Part-Time, Internship
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Entry-Level (Intern)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Learning and assisting in developing integrated event marketing plans
- Updating the venue's website and creating digital advertising
- Contributing to the creative process behind marketing events
- Gaining experience in email marketing, research, and grassroots campaigns
- Assisting with graphic design projects and database management
ASSUMPTION: This internship is designed for students seeking academic credit and offers a well-rounded introduction to marketing within the live entertainment industry.
📋 Key Responsibilities
✅ Develop and implement integrated event marketing plans, including advertising, public relations, trade, social media, and grassroots campaigns
✅ Update Century II’s website and create digital venue advertising
✅ Contribute to the creative process behind marketing each event, including increasing ticket sales, artist gifts, and fan experiences
✅ Learn to effectively create and send email blasts to Century II’s 80,000+ subscriber database
✅ Conduct research for various marketing and group sales projects on a per-show basis
✅ Assist in creating and updating all digital venue advertising
✅ Learn to research target markets and develop and execute grassroots efforts
✅ Assist with graphic design projects for internal and external marketing materials per-event basis utilizing Photoshop and Canva
✅ Learn how a marketing department functions by attending weekly marketing and production meetings
✅ Other projects and duties as assigned
ASSUMPTION: The intern will be expected to work a minimum of 10 hours per week, with the exact schedule determined by their academic credit requirements.
🎯 Required Qualifications
Education: College Students (Juniors, Seniors, or Graduate Students) seeking an internship for academic credit
Experience: Applicants must have a history of relevant coursework or experience
Required Skills:
- Strong written and verbal communication skills
- Working knowledge of Word, Excel, PowerPoint, Photoshop, and Canva (a plus)
- Knowledge of all social media platforms
- Passion for live entertainment
Preferred Skills:
- Experience with email marketing software
- Graphic design experience
ASSUMPTION: Applicants should have a cumulative GPA of at least 3.0 on a 4.0 scale and be willing to work nights and/or weekends on occasion.
💰 Compensation & Benefits
Salary Range: Unpaid internship, with academic credit provided
Benefits:
- Gain valuable experience in the live entertainment industry
- Work alongside experienced marketing professionals
- Potential for future employment opportunities
Working Hours: Hours/schedule based on school’s credit hour requirements; Minimum of 10 hours per week preferred.
ASSUMPTION: While this internship is unpaid, the experience and academic credit can provide significant value to the intern's career development.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment. ASM Global is the world’s leading venue management company and producer of live event experiences, operating and investing in premier venues worldwide.
Company Size: 10,001+ employees. As an intern, you'll be part of a large organization with ample opportunities for learning and growth.
Founded: 2019. ASM Global was formed through the merger of ASM Global and SMG, bringing together two industry leaders to redefine live experiences.
Company Description:
- ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments.
- The company produces over 20,000 live events annually, welcoming more than 164 million guests each year.
- ASM Global's corporate social responsibility platform, ASM Global Acts, embodies a commitment to social equity and global sustainability, with initiatives such as local purchasing and green innovations.
Company Specialties:
- Venue management
- Event production
- Content programming
- Revenue optimization
- Corporate social responsibility
Company Website: http://www.asmglobal.com
ASSUMPTION: ASM Global's extensive portfolio and commitment to sustainability make it an attractive company for interns interested in the live entertainment industry.
📊 Role Analysis
Career Level: Entry-Level (Intern). This internship is designed for students seeking academic credit and offers a well-rounded introduction to marketing within the live entertainment industry.
Reporting Structure: The intern will report directly to Emily Larkin-Valdez, Marketing Manager at Century II.
Work Arrangement: On-site, with a minimum of 10 hours per week preferred. The exact schedule will be determined by the intern's academic credit requirements.
Growth Opportunities:
- Gain practical experience in event marketing and various aspects of the live entertainment industry
- Develop skills in marketing, graphic design, and event planning
- Potential for future employment opportunities within the company
ASSUMPTION: This internship provides a unique opportunity for students to gain hands-on experience in the live entertainment industry and make valuable connections within the company.
🌍 Location & Work Environment
Office Type: Century II Performing Arts & Convention Center, a premier venue in Wichita, Kansas.
Office Location(s): 225 West Douglas Avenue, Wichita, KS 67202
Geographic Context:
- Wichita is the largest city in Kansas, with a population of approximately 390,000 people.
- The city is known for its cultural attractions, including museums, theaters, and festivals.
- Wichita has a humid subtropical climate, with hot summers and cold winters.
Work Schedule: Hours/schedule based on school’s credit hour requirements; Minimum of 10 hours per week preferred.
ASSUMPTION: Wichita offers a vibrant cultural scene and a pleasant living environment for interns, with a cost of living that is generally lower than larger metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Submit application materials (resume, two references, current unofficial transcript, and course schedule) to Emily Larkin-Valdez, Marketing Manager.
- Applicants may be contacted for an interview to discuss their qualifications and interest in the internship.
- Selected interns will be notified and provided with further instructions for onboarding.
Key Assessment Areas:
- Academic performance and relevant coursework
- Communication skills (written and verbal)
- Relevant experience and passion for live entertainment
- Flexibility and adaptability to work various hours, including nights and weekends
Application Tips:
- Tailor your resume to highlight relevant coursework, experience, and skills for this internship.
- Include a cover letter expressing your interest in the live entertainment industry and this specific internship.
- Prepare examples of your work, such as marketing projects or graphic design pieces, to showcase during the interview.
ATS Keywords: Marketing Intern, Event Marketing, Live Entertainment, Graphic Design, Social Media, Email Marketing, Research, Grassroots Campaigns, Academic Credit, Internship
ASSUMPTION: ASM Global uses an Applicant Tracking System (ATS) to manage and review applications, so including relevant keywords in your resume can help ensure that your application is seen by the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Photoshop
- Canva
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Email marketing software (specific platform not mentioned)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The intern will have the opportunity to learn and develop their skills throughout the internship.
👔 Cultural Fit Considerations
Company Values:
- Passion for live entertainment
- Commitment to excellence in venue management and event production
- Focus on customer experience and satisfaction
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Adaptable and flexible, with the ability to work various hours, including nights and weekends
- Strong communication and interpersonal skills
- Attention to detail and organizational skills
- Creative and innovative thinking
- Ability to work both independently and in a team environment
Self-Assessment Questions:
- Do you have a genuine passion for live entertainment and events?
- Are you comfortable working flexible hours, including nights and weekends?
- Do you possess strong communication, interpersonal, and organizational skills?
- Are you a creative thinker with a desire to learn and grow in the live entertainment industry?
ASSUMPTION: ASM Global values interns who are passionate about live entertainment, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Balancing internship responsibilities with academic coursework
- Adapting to a fast-paced, dynamic work environment
- Working flexible hours, including nights and weekends
- Navigating a large organization with multiple departments and stakeholders
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This internship offers a unique opportunity to gain hands-on experience in event marketing and various aspects of the live entertainment industry.
- Compared to other marketing internships, this role provides a well-rounded introduction to the industry, with a focus on event marketing and production.
- Career paths within ASM Global may include roles in marketing, event management, venue operations, and more, depending on the intern's interests and skills.
ASSUMPTION: This internship offers a unique opportunity to gain valuable experience in the live entertainment industry and make valuable connections within the company.
📝 Sample Projects
- Developing and implementing an integrated marketing plan for an upcoming event
- Creating and sending an email blast to Century II’s 80,000+ subscriber database
- Designing graphics for event promotion using Photoshop and Canva
- Conducting research for a marketing or group sales project on a per-show basis
ASSUMPTION: These projects are designed to provide interns with practical experience in various aspects of event marketing and the live entertainment industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how will my work contribute to the overall success of the marketing department?
- How does this internship fit into the broader organization, and what opportunities exist for growth and learning?
- What are the most challenging aspects of working in live entertainment, and how can this internship help me develop the skills to overcome them?
- How does ASM Global support the professional development and growth of its interns?
- What are the expectations for communication and collaboration within the marketing department and the broader organization?
ASSUMPTION: These questions are designed to help interns better understand the role, the organization, and the opportunities for growth and learning.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application materials (resume, two references, current unofficial transcript, and course schedule) to Emily Larkin-Valdez, Marketing Manager, at Emily.larkin@asmwichita.com.
- Tailor your resume to highlight relevant coursework, experience, and skills for this internship.
- Include a cover letter expressing your interest in the live entertainment industry and this specific internship.
- Prepare examples of your work, such as marketing projects or graphic design pieces, to showcase during the interview.
- Follow up with Emily Larkin-Valdez one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
