📌 Core Information
🔹 Job Title: SVP, Brand Marketing
🔹 Company: Tubi
🔹 Location: Los Angeles, San Francisco, New York City
🔹 Job Type: Hybrid
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Los Angeles, San Francisco, New York City)
🚀 Job Overview
Key aspects of this role include:
- Leading brand marketing efforts to make Tubi a household name
- Developing and executing initiatives to drive audience engagement, viewer growth, and brand love
- Overseeing brand campaigns, audience insights, creative development, programming promotion, social media, brand partnerships, and cross-platform marketing efforts
- Collaborating cross-functionally with product, content, growth, and broader FOX teams to align brand efforts with company goals
ASSUMPTION: This role requires a strategic mindset, creativity, and the ability to thrive in a fast-paced, highly competitive media landscape. Experience in streaming, media, or consumer tech is essential.
📋 Key Responsibilities
✅ Set the Brand Strategy & Value Prop Positioning:
- Evolve Tubi’s brand identity to deepen awareness and emotional connection with a diverse set of audience cohorts
- Use audience research and data to deeply understand viewer behavior, brand health, and cultural trends
- Develop breakthrough campaigns that amplify Tubi’s unique value in the streaming space
- Keep your finger on the pulse of culture, entertainment trends, and audience behaviors to inform brand and product positioning
✅ Content & Creator Go-To-Market:
- Lead the development of 360-degree marketing initiatives across digital, social, TV, OOH, experiential, partnerships, and product for brand and content initiatives
- Partner closely with growth marketing, creative, content, creator, product, and publicity teams to ensure campaigns drive awareness and viewer growth
- Leverage data-driven insights to optimize campaigns and maximize impact
✅ Consumer Engagement:
- Create innovative, buzz-worthy activations that drive brand love and viewer acquisition
- Lead social media and influencer marketing strategies to foster engagement and fuel fandom
- Ensure Tubi stays ahead of the curve with bold, unexpected brand moments
✅ Champion Collaboration & Leadership
- Lead and inspire a high-performing team, fostering a culture of creativity, innovation, accountability, and excellence
- Work cross-functionally with product, content, growth, and broader FOX to align brand efforts with company goals
- Drive relationships with agency partners to ensure high-quality work, on time, and on budget
- Collaborate with B2B marketing on deeper value-added partnerships for clients
ASSUMPTION: This role requires strong leadership, collaboration, and project management skills to oversee multiple campaigns and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 15+ years of experience in consumer marketing, with 5 years in a senior leadership role
Required Skills:
- Proven track record in brand storytelling, digital marketing, social media, product marketing, and audience insights
- Ability to thrive in a fast-paced, highly competitive media landscape
- Proficiency in data analysis and familiarity with marketing analytics tools
- Experience in streaming, media, or consumer tech
Preferred Skills:
- Experience working with cross-functional teams in a matrix organization
- Fluency in Spanish
ASSUMPTION: Candidates with experience in entertainment marketing or brand management will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $412,000 - $434,000 USD per year (based on location and experience)
Benefits:
- Medical, Dental, Vision Insurance
- 401(k) Plan
- Paid Time Off
- Annual Discretionary Bonus
- Long-Term Incentive Plan
- Flexible Time Off Policy
- Generous Parental Leave Program
- Monthly Wellness Reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer amount will depend on the candidate's education, skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Tubi is a leading ad-supported video-on-demand service, offering diverse audiences access to a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels.
Company Size: Tubi is a division of Fox Corporation with 501-1,000 employees, offering a dynamic and collaborative work environment.
Founded: Tubi was founded in 2014 and acquired by Fox Corporation in 2020.
Company Description:
- Tubi is dedicated to providing all people access to all the world's stories
- The company engages diverse audiences through a personalized experience and a vast content library
- Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses
Company Specialties:
- Free TV and movie streaming
- Entertainment and advertising
Company Website: https://tubitv.com/home
ASSUMPTION: Tubi's focus on diversity, inclusion, and accessibility makes it an attractive employer for candidates seeking a company that values these principles.
📊 Role Analysis
Career Level: Executive (Senior Vice President)
Reporting Structure: This role reports to the Chief Marketing Officer and may have direct reports, including marketing managers and specialists.
Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the time working remotely)
Growth Opportunities:
- Potential to grow into a Chief Marketing Officer role or take on additional responsibilities as the company expands
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to collaborate with and learn from industry experts across various teams and functions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Tubi has offices in Los Angeles, San Francisco, New York City, and other locations worldwide.
Office Location(s): 315 Montgomery St., 11th floor, San Francisco, CA 94104, US; 1460 Broadway, New York, NY 10036, US; 10250 Constellation Blvd, Los Angeles, California 90067, US
Geographic Context:
- Los Angeles: A major entertainment hub with a vibrant culture and diverse communities
- San Francisco: A tech-centric city with a strong focus on innovation and creativity
- New York City: A global financial and cultural center with a fast-paced, competitive environment
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely 2-3 days per week
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds – the opportunity to collaborate and build relationships in person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- In-depth interviews with key stakeholders, including the hiring manager and team members
- Final interview with the Chief Marketing Officer or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and brand positioning
- Campaign development and execution
- Leadership and team management
- Collaboration and cross-functional communication
- Data-driven decision-making and analytics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to brand strategy, campaign development, and team leadership
- Showcase your understanding of the streaming landscape and Tubi's unique value proposition
- Demonstrate your ability to thrive in a fast-paced, highly competitive media landscape
ATS Keywords: Brand Marketing, Streaming, Entertainment, Consumer Marketing, Digital Marketing, Social Media, Product Marketing, Audience Insights, Campaign Management, Team Leadership, Collaboration, Cultural Trends, Viewer Growth, Brand Engagement, Influencer Marketing, Partnership Development
ASSUMPTION: Tubi's hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Candidates should be comfortable using marketing analytics tools, social media management platforms, and project management tools to streamline their work and collaborate effectively with teams.
👔 Cultural Fit Considerations
Company Values:
- Put Viewers First: Tubi is committed to providing all people access to all the world's stories, prioritizing the viewer experience above all else
- Embrace Diversity: Tubi values diversity in its content library, audience, and workforce, fostering an inclusive environment where everyone feels valued and respected
- Collaborate & Win Together: Tubi believes in the power of collaboration and teamwork, encouraging open communication and mutual support to achieve collective success
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and execution
- Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement
- Creative and innovative, with a culture of experimentation and risk-taking
Self-Assessment Questions:
- How do you embody Tubi's commitment to putting viewers first in your marketing strategies?
- How do you foster an inclusive environment and embrace diversity in your team and campaigns?
- How do you balance data-driven decision-making with creative risk-taking and innovation?
ASSUMPTION: Candidates who align with Tubi's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and teams simultaneously, requiring strong organizational skills and attention to detail
- Balancing the need for quick decision-making with the importance of thorough research and analysis
- Adapting to a fast-changing media landscape and evolving viewer preferences
- Navigating a matrix organization with multiple stakeholders and competing priorities
ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking to overcome.
📈 Similar Roles Comparison
- Unlike traditional media companies, Tubi's ad-supported model requires a focus on driving viewer engagement and growth through innovative marketing strategies
- Tubi's vast content library and diverse audience offer unique opportunities for targeted marketing campaigns and personalized viewer experiences
- Career progression in brand marketing at Tubi may involve moving into a Chief Marketing Officer role or taking on additional responsibilities as the company expands
ASSUMPTION: This role offers unique challenges and opportunities compared to similar brand marketing positions in traditional media or entertainment companies.
📝 Sample Projects
- Developing a breakthrough campaign to launch a new Tubi Original series, driving awareness and viewership among the target audience
- Creating a social media strategy to engage and grow Tubi's online community, fostering brand loyalty and advocacy
- Partnering with a major entertainment brand to create co-branded content and promotional initiatives, driving mutual value and growth
ASSUMPTION: These projects demonstrate the strategic, creative, and collaborative aspects of the SVP, Brand Marketing role at Tubi.
❓ Key Questions to Ask During Interview
- How does Tubi differentiate itself in the streaming landscape, and how can this role contribute to that differentiation?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Tubi support the growth and development of its marketing team members, and what opportunities exist for professional advancement?
- What is Tubi's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
- How does Tubi balance the need for quick decision-making with the importance of thorough research and analysis in its marketing strategies?
ASSUMPTION: These questions help candidates better understand the role, the company, and the cultural fit before making a decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand marketing campaigns, showcasing your strategic thinking, creativity, and leadership
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
