SVP - Growth Marketing

📌 Core Information

🔹 Job Title: SVP - Growth Marketing

🔹 Company: Wood Mackenzie

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time, Hybrid (2 days on-site)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (with global team)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the overall growth strategy for customer acquisition, cross-sell, and retention across all marketing channels
• Optimizing campaign execution processes and aligning with sales leadership to enhance revenue generation
• Building, managing, and coaching a high-performing global team
• Leveraging AI across tools, tech, data, and content development to better understand the customer journey and optimize channel conversion
• Rebuilding the ABM team, integrating the digital marketing team, and standing up a customer marketing team

ASSUMPTION: This role requires a strategic and visionary leader with a strong track record in demand generation and team management, ideally within the data/analytics/tech/SaaS industry or natural resources, energy, and renewables markets.

📋 Key Responsibilities

✅ Develop and lead the overall growth strategy, encompassing customer acquisition, cross-sell, and retention across all marketing channels

✅ Optimize the team’s campaign design and execution processes to make sure we are being data-led about segmentation, channel performance, and budget investment

✅ Work closely with Sales & Segment leadership to align on priorities, target setting, pipeline build, and funnel support to speed up conversions and deliver revenue

✅ Embrace AI across tools, tech, data, and content development to better understand the customer journey, propensity to purchase, and optimize channel conversion

✅ Rebuild the ABM team to support major renewals and deliver 1:1 and 1:Few campaigns to support engagement and new market entry

✅ Integrate the digital marketing team into the Growth function, review paid media channels and SEO, and work with the team on optimization of process, reporting, and performance

✅ Further optimize inbound and outbound lead management teams in support of ambitious new business growth targets

✅ Stand up a new team to work collaboratively with the Customer team to help increase retention, drive up adoption, and open up additional growth opportunities

✅ Build, manage, and coach a high-performing global team, fostering a culture of excellence, collaboration, and innovation to meet the demands of a high-growth company under PE ownership

ASSUMPTION: This role requires a hands-on approach to team management, with a focus on driving results and building high-performing teams within a fast-paced, dynamic global business.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 20 years of proven experience in Marketing, with a strong track record in demand generation and team management

Required Skills:

• Proven experience in developing and executing growth strategies to drive customer acquisition, engagement, and retention
• Strong financial acumen and ability to demonstrate robust ROI for all activities
• Strong communication, presentation, story-telling, and writing skills
• Excellent interpersonal skills and ability to influence and engage peers
• Demonstrated experience of stakeholder management
• Experience of working autonomously within a matrix organization
• Hands-on experience of building integrated teams
• Project and budget management skills and attention to detail

Preferred Skills:

• Knowledge of the natural resources, energy, and renewables markets or experience working in a data and analytics or SaaS business
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, knowledge of the energy transition and related markets would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £150,000 - £200,000 per annum (based on industry standards for a senior marketing role in London)

Benefits:

• Competitive benefits package, including health insurance, pension, and flexible working arrangements
• Opportunity to work in a global role with a diverse team
• Chance to make a significant impact in a high-growth company under PE ownership

Working Hours: Full-time (40 hours per week), with flexible working arrangements and a hybrid work arrangement (2 days on-site)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, focusing on energy, metals, mining, research, consulting, oil, gas, power, coal, chemicals, renewables, energy transition, hydrogen, CCUS, commodities, events, upstream, downstream, solar, wind, energy storage, LNG, and carbon management

Company Size: 1,001-5,000 employees, with a global presence and over 2,300 experts across more than 30 locations

Founded: 1973 (as a private company)

Company Description:

• Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy, and natural resources sectors
• The company offers data, analytics, insight, events, and consultancy services to empower energy producers, governments, and financial institutions to make confident investment decisions in rapidly evolving markets
• Wood Mackenzie is part of the Veritas group

Company Specialties:

• Energy
• Metals
• Mining
• Research
• Consulting
• Oil
• Gas
• Power
• Coal
• Chemicals
• Renewables
• Energy transition
• Hydrogen
• CCUS
• Commodities
• Events
• Upstream
• Downstream
• Solar
• Wind
• Energy Storage
• LNG
• Carbon Management

Company Website: www.woodmac.com

ASSUMPTION: Wood Mackenzie's extensive global presence and expertise in the energy transition make it an attractive employer for candidates seeking to make an impact in a dynamic industry.

📊 Role Analysis

Career Level: Senior leadership role, reporting to the CMO and part of the Wood Mackenzie Extended Leadership Team (top 100 leaders across the business)

Reporting Structure: This role has direct reports currently based in Houston, London, Gurugram, and Edinburgh, with additional team members based in Mexico, Calgary, Singapore, Shanghai, Kuala Lumpur, and Saudi Arabia

Work Arrangement: Hybrid (2 days on-site), with flexible working arrangements to accommodate different time zones

Growth Opportunities:

• Potential to make a significant impact on the company's growth and success under PE ownership
• Opportunity to build and lead a high-performing global team
• Chance to gain experience in a diverse range of marketing disciplines, including growth strategy, campaign execution, ABM, digital marketing, lead management, and customer marketing

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (2 days on-site), with a global team

Office Location(s): London, City of, United Kingdom

Geographic Context:

• London is a major global hub for the energy, finance, and technology industries
• The city offers a vibrant cultural scene, excellent educational opportunities, and a high quality of life
• Wood Mackenzie's London office is located in the heart of the city, providing easy access to public transportation and amenities

Work Schedule: Full-time (40 hours per week), with flexible working arrangements to accommodate different time zones

ASSUMPTION: The hybrid work arrangement and global team provide flexibility and the opportunity to work with diverse colleagues from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final interview with the CMO or another senior leader
• Background check and offer

Key Assessment Areas:

• Strategic thinking and growth mindset
• Communication and presentation skills
• Team leadership and management experience
• Industry knowledge and understanding of the energy transition
• Cultural fit and alignment with Wood Mackenzie's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Wood Mackenzie's business and the energy transition market
• Prepare examples of your past achievements in demand generation, team management, and strategic planning
• Be ready to discuss your approach to AI and data-driven marketing strategies

ATS Keywords: Growth Marketing, Demand Generation, ABM, Digital Marketing, Lead Management, Customer Marketing, Team Leadership, Strategic Planning, Energy Transition, Natural Resources, Renewables

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, team leadership experience, industry knowledge, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• AI and data analytics tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies used will depend on the candidate's experience and the team's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic global business?
• Are you comfortable working autonomously within a matrix organization?
• Do you have a growth mindset and solid strategic thinking?
• Are you able to inspire and lead a high-performing global team?
• Do you have strong communication, presentation, story-telling, and writing skills?
• Are you comfortable working with AI and data-driven marketing strategies?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Wood Mackenzie's values and work style, as well as a genuine enthusiasm for the energy transition and related markets.

⚠️ Potential Challenges

• Managing a global team with members in different time zones
• Balancing the demands of a high-growth company under PE ownership
• Keeping up with the rapidly evolving energy transition market
• Integrating and optimizing multiple marketing teams and processes
• Adapting to a hybrid work arrangement and maintaining a strong team culture

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on driving results and fostering a culture of excellence, collaboration, and innovation.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth across all marketing channels and integrating multiple marketing teams
• Compared to other senior marketing roles, this position offers a broader scope of responsibilities and the opportunity to make a significant impact on the company's growth and success
• Career progression opportunities may include moving into a CMO or other senior leadership role within Wood Mackenzie or the broader energy transition market

ASSUMPTION: This role offers a unique opportunity to drive growth and make a significant impact on a high-growth company under PE ownership.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy to drive customer acquisition, cross-sell, and retention across all marketing channels
• Optimizing campaign design and execution processes to improve segmentation, channel performance, and budget investment
• Rebuilding the ABM team to support major renewals and deliver 1:1 and 1:Few campaigns to support engagement and new market entry
• Integrating the digital marketing team into the Growth function and optimizing paid media channels and SEO
• Standing up a new customer marketing team to work collaboratively with the Customer team to increase retention, drive up adoption, and open up additional growth opportunities

ASSUMPTION: These projects provide a snapshot of the key responsibilities and growth opportunities for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the team currently approach AI and data-driven marketing strategies, and how can I contribute to this area?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?
• How does the company foster a culture of excellence, collaboration, and innovation within its teams?

ASSUMPTION: These questions will help you better understand the role, the company's growth plans, and the team's approach to marketing and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in demand generation, team management, and strategic planning
• Be ready to discuss your approach to AI and data-driven marketing strategies
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.