SVP - Growth Marketing

📌 Core Information

🔹 Job Title: SVP - Growth Marketing

🔹 Company: Wood Mackenzie

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time, Hybrid (2 days on-site per week)

🔹 Category: Marketing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (with global team)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the overall growth strategy for customer acquisition, cross-sell, and retention across all marketing channels.
• Optimizing campaign design and execution processes while aligning closely with Sales and Segment leadership to drive revenue growth.
• Embracing AI across tools, tech, data, and content development to better understand the customer journey, propensity to purchase, and optimize channel conversion.
• Rebuilding the ABM team to support major renewals and deliver 1:1 and 1:Few campaigns to support engagement and new market entry.
• Integrating and optimizing the digital marketing team, and standing up a new Customer Marketing team to increase retention, drive up adoption, and open up additional growth opportunities.

ASSUMPTION: This role requires a strategic and visionary leader with a strong track record in demand generation campaigns and experience managing multiple teams within a large global organization. Familiarity with the natural resources, energy, and renewables markets or a data and analytics/SaaS business is advantageous.

📋 Key Responsibilities

✅ Developing and leading the overall growth strategy for customer acquisition, cross-sell, and retention across all marketing channels.

✅ Optimizing campaign design and execution processes while aligning closely with Sales and Segment leadership to drive revenue growth.

✅ Embracing AI across tools, tech, data, and content development to better understand the customer journey, propensity to purchase, and optimize channel conversion.

✅ Rebuilding the ABM team to support major renewals and deliver 1:1 and 1:Few campaigns to support engagement and new market entry.

✅ Integrating and optimizing the digital marketing team, and standing up a new Customer Marketing team to increase retention, drive up adoption, and open up additional growth opportunities.

✅ Building, managing, and coaching a high-performing global team, fostering a culture of excellence, collaboration, and innovation to meet the demands of a high-growth company under PE ownership.

ASSUMPTION: The role involves a high degree of strategic planning, stakeholder management, and team leadership. The successful candidate will have a strong understanding of B2B marketing, campaign planning, customer behavior, and industry knowledge.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: At least 20 years of proven experience in Marketing, with a strong track record in demand generation campaigns and experience managing multiple teams within a large global organization.

Required Skills:

• Proven experience in developing and executing growth strategies to drive customer acquisition, engagement, and retention.
• Strong financial acumen and ability to demonstrate robust ROI for all activities.
• Strong communication, presentation, story-telling, and writing skills.
• Excellent interpersonal skills and ability to influence and engage peers.
• Demonstrated experience of stakeholder management.
• Experience of working autonomously within a matrix organization.
• Hands-on experience of building integrated teams.
• Project and budget management skills and attention to detail.

Preferred Skills:

• Experience in the natural resources, energy, or renewables markets.
• Experience in a data and analytics or SaaS business.
• Fluency in additional languages (advantageous but not required).

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a proven track record in driving revenue growth and managing high-performing teams. Familiarity with the energy transition sector and AI-driven marketing strategies is beneficial but not required.

💰 Compensation & Benefits

Salary Range: £150,000 - £200,000 per annum (AI-estimated, based on industry standards for a senior marketing role in London)

Benefits:

• Competitive benefits package, including health insurance, pension, and bonus scheme.
• Hybrid working arrangement (2 days on-site per week).
• Flexible working arrangements considered.
• Opportunity to work with a global team across multiple time zones.

Working Hours: Full-time (40 hours per week), with flexible working arrangements considered.

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, focusing on energy, metals, mining, research, consulting, oil, gas, power, coal, chemicals, renewables, energy transition, hydrogen, CCUS, commodities, events, upstream, downstream, solar, wind, energy storage, LNG, and carbon management.

Company Size: 1,001-5,000 employees, with a global presence across 30+ locations.

Founded: 1973, with headquarters in Edinburgh, Scotland.

Company Description:

• Wood Mackenzie is the leading global data and analytics solutions provider for the energy transition.
• The company offers data, analytics, insight, events, and consultancy services to empower energy producers, governments, and financial institutions to make confident investment decisions in rapidly evolving markets.
• Wood Mackenzie's team of over 2,400 experts covers the entire supply chain, enabling customers to separate risk from opportunity and make confident decisions when it matters most.

Company Specialties:

• Energy
• Metals
• Mining
• Research
• Consulting
• Oil
• Gas
• Power
• Coal
• Chemicals
• Renewables
• Energy transition
• Hydrogen
• CCUS
• Commodities
• Events
• Upstream
• Downstream
• Solar
• Wind
• Energy Storage
• LNG
• and Carbon Management

Company Website: WoodMac.com

ASSUMPTION: Wood Mackenzie is a well-established company with a strong global presence and a focus on providing data and analytics solutions for the energy transition sector.

📊 Role Analysis

Career Level: Senior leadership role, reporting to the CMO and part of the Wood Mackenzie Extended Leadership Team (top 100 leaders across the business).

Reporting Structure: The role has direct reports currently based in Houston, London, Gurugram, and Edinburgh, with a wider team including people based in Mexico, Calgary, Singapore, Shanghai, Kuala Lumpur, and Saudi Arabia.

Work Arrangement: Hybrid (2 days on-site per week), with flexible working arrangements considered due to the global nature of the team.

Growth Opportunities:

• Potential to shape the growth strategy for a leading global data and analytics provider in the energy transition sector.
• Opportunity to work with a diverse, global team and gain exposure to various aspects of the business.
• Possibility to progress within the Wood Mackenzie Extended Leadership Team or explore other senior leadership roles within the organization.

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to drive growth and make a significant impact on a global scale. The role provides exposure to various aspects of the business and offers potential for career progression within the Wood Mackenzie Extended Leadership Team or across the organization.

🌍 Location & Work Environment

Office Type: Hybrid (2 days on-site per week), with the option to work from home for the remaining days.

Office Location(s): 5 Semple Street, Edinburgh, Scotland EH3 8BL, GB; London, England EC2N 4BQ, GB; Niederlassung Österreich, Rembrandtstrasse 36/14, Vienna, 1020, AT; Mariane Thomsens Gade 4b, Aarhus, Central Denmark Region 8000, DK

Geographic Context:

• The role is based in London, with a global team spanning multiple time zones.
• The company has a strong presence in the United Kingdom, with additional offices in Austria and Denmark.
• The role requires collaboration with teams across various locations and time zones.

Work Schedule: Full-time (40 hours per week), with flexible working arrangements considered.

ASSUMPTION: The role requires a high degree of flexibility and adaptability to work effectively with a global team across multiple time zones. The hybrid work arrangement allows for a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Wood Mackenzie careers portal.
• Phone or video screening with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager and relevant stakeholders to discuss the role's requirements, growth strategy, and team dynamics.
• Final interview with the CMO to discuss the role's fit within the broader marketing strategy and Wood Mackenzie's growth plans.
• Background check and offer extension for the successful candidate.

Key Assessment Areas:

• Strategic thinking and growth mindset.
• Proven experience in demand generation campaigns and driving revenue growth.
• Strong communication, presentation, and interpersonal skills.
• Ability to work autonomously within a matrix organization and manage multiple teams.
• Familiarity with the energy transition sector and AI-driven marketing strategies (advantageous but not required).

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for interviews by researching Wood Mackenzie's business, growth strategy, and team dynamics.
• Be ready to discuss your experience with demand generation campaigns, team leadership, and driving revenue growth.
• Demonstrate your understanding of the energy transition sector and AI-driven marketing strategies (if applicable).
• Show enthusiasm for the role and Wood Mackenzie's mission to empower energy producers, governments, and financial institutions with reliable data and analytics.

ATS Keywords: Growth Marketing, Senior Marketing Role, Demand Generation, Revenue Growth, Team Leadership, Energy Transition, AI-Driven Marketing, Global Team, Hybrid Work Arrangement

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, proven experience in demand generation campaigns, and a track record of driving revenue growth. Familiarity with the energy transition sector and AI-driven marketing strategies is beneficial but not required.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Account-Based Marketing (ABM) platforms (e.g., Engagio, Demandbase, 6sense)
• AI-driven marketing tools (e.g., Albert, Persado, OneSpot)
• Data analytics and visualization tools (e.g., Tableau, Power BI, Looker)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Microsoft 365, Google Workspace, Slack)

ASSUMPTION: The successful candidate will have experience with marketing automation platforms, CRM software, ABM platforms, and AI-driven marketing tools. Familiarity with data analytics and visualization tools, project management tools, and communication and collaboration tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

Work Style:

• Collaborative and team-oriented, with a focus on driving results together.
• Adaptable and flexible, with a willingness to embrace change and learn from new experiences.
• Data-driven and analytical, with a strong focus on using data to inform decision-making.
• Customer-focused, with a deep understanding of customer needs and a commitment to delivering value.

Self-Assessment Questions:

• How do you align with Wood Mackenzie's company values, particularly "Inclusive" and "Trusting"?
• How comfortable are you working in a hybrid environment with a global team across multiple time zones?
• How do you approach data-driven decision-making, and how have you used data to inform your marketing strategies in the past?

ASSUMPTION: The ideal candidate will demonstrate a strong cultural fit with Wood Mackenzie's values, with a collaborative and adaptable work style, and a deep understanding of data-driven decision-making. The successful candidate will be comfortable working in a hybrid environment with a global team and have a strong commitment to customer focus.

⚠️ Potential Challenges

• The role requires a high degree of strategic thinking and growth mindset, with a strong focus on driving revenue growth and managing multiple teams.
• The role involves working with a global team across multiple time zones, which may present challenges in terms of communication and collaboration.
• The role requires a strong understanding of the energy transition sector and AI-driven marketing strategies, which may present a learning curve for candidates without relevant experience.
• The role is based in London, which may present challenges for candidates who are not familiar with the local market or do not have the necessary visa sponsorship.

ASSUMPTION: The successful candidate will have a strong track record in demand generation campaigns, team leadership, and driving revenue growth. The role may present challenges in terms of strategic thinking, global team collaboration, and learning the energy transition sector and AI-driven marketing strategies. The role is based in London, which may require candidates to consider visa sponsorship and local market familiarity.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth and managing multiple teams within a global data and analytics provider for the energy transition sector.
• The role requires a strong understanding of the energy transition sector and AI-driven marketing strategies, which sets it apart from similar roles in other industries.
• The role offers a unique opportunity to shape the growth strategy for a leading global data and analytics provider, with potential for career progression within the Wood Mackenzie Extended Leadership Team or across the organization.

ASSUMPTION: This role is unique in its focus on driving growth and managing multiple teams within a global data and analytics provider for the energy transition sector. The role requires a strong understanding of the energy transition sector and AI-driven marketing strategies, which sets it apart from similar roles in other industries. The role offers a unique opportunity to shape the growth strategy for a leading global data and analytics provider, with potential for career progression within the Wood Mackenzie Extended Leadership Team or across the organization.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for customer acquisition, cross-sell, and retention across all marketing channels for a global data and analytics provider in the energy transition sector.
• Optimizing campaign design and execution processes to improve channel performance and budget investment, resulting in a 20% increase in qualified leads and a 15% reduction in cost per acquisition.
• Rebuilding the ABM team to support major renewals and deliver 1:1 and 1:Few campaigns, resulting in a 30% increase in renewal rates and a 25% increase in new market entry opportunities.
• Integrating and optimizing the digital marketing team, resulting in a 25% increase in website traffic, a 20% increase in organic search rankings, and a 15% reduction in cost per click.
• Standing up a new Customer Marketing team to increase retention, drive up adoption, and open up additional growth opportunities, resulting in a 20% increase in customer retention rates and a 15% increase in customer lifetime value.

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, with a focus on driving growth, optimizing campaign performance, and managing multiple teams. The successful candidate will have a strong track record in demand generation campaigns, team leadership, and driving revenue growth in a global data and analytics provider for the energy transition sector.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these objectives?
• How does this role fit within the broader marketing strategy and Wood Mackenzie's growth plans, and what are the key opportunities for growth in the energy transition sector?
• What are the key challenges facing the team, and how can I best support them in overcoming these obstacles?
• How does Wood Mackenzie approach AI-driven marketing strategies, and what are the key opportunities for leveraging AI to drive growth and improve campaign performance?
• What are the key aspects of the company culture that make Wood Mackenzie a unique place to work, and how can I best contribute to fostering a collaborative and inclusive work environment?

ASSUMPTION: These key questions demonstrate a strategic and proactive approach to the role, with a focus on understanding the team's priorities, the company's growth plans, and the key challenges facing the team. The successful candidate will have a strong track record in demand generation campaigns, team leadership, and driving revenue growth in a global data and analytics provider for the energy transition sector.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Wood Mackenzie careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on demand generation campaigns, team leadership, and driving revenue growth.
• Prepare for interviews by researching Wood Mackenzie's business, growth strategy, and team dynamics, as well as the energy transition sector and AI-driven marketing strategies (if applicable).
• Be ready to discuss your experience with demand generation campaigns, team leadership, and driving revenue growth, as well as your understanding of the energy transition sector and AI-driven marketing strategies (if applicable).
• Show enthusiasm for the role and Wood Mackenzie's mission to empower energy producers, governments, and financial institutions with reliable data and analytics.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.