📌 Core Information
🔹 Job Title: SVP, Marketing Data Platforms
🔹 Company: Citi
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading data management practice and implementation of large-scale Customer data platforms, Marketing Data lake and API integrations.
- Developing and communicating a strategic roadmap for data platforms in alignment with organizational goals and evolving marketing strategies.
- Steering the design, development, testing, deployment, and maintenance of the data platform, including data ingestion, data processing, data storage, data modeling, data access, data visualization, and data services.
- Overseeing a direct and indirect team responsible for defining and driving the data strategy and transformation in support of growth initiatives.
- Partnering with stakeholders from marketing, IT, and product teams to understand and fulfill digital content and experience needs.
ASSUMPTION: This role requires a high level of strategic thinking, technical expertise, and leadership skills to drive data-driven marketing initiatives across the organization.
📋 Key Responsibilities
✅ Oversee data and related MarTech tools, ensuring they meet business requirements, user needs, and performance expectations.
✅ Develop and communicate a strategic roadmap for data platforms in alignment with organizational goals and evolving marketing strategies.
✅ Steer the design, development, testing, deployment, and maintenance of the data platform, including data ingestion, data processing, data storage, data modeling, data access, data visualization, and data services.
✅ Oversee a direct and indirect team responsible for defining and driving the data strategy and transformation in support of growth initiatives.
✅ Partner with stakeholders from marketing, IT, and product teams to understand and fulfill digital content and experience needs.
✅ Collaborate with project teams to prioritize, plan, and execute key platform initiatives, ensuring alignment with platform capabilities and compliance standards.
✅ Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.
✅ Lead RFPs, evaluate/liaise with third-party vendors and support teams to ensure the efficient operation of the platform.
✅ Implement and manage tools to monitor/optimize for platform performance, user experience, and data privacy.
✅ Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.
✅ Enforce governance policies around usage and permissions to ensure security, data privacy, and compliance with relevant regulations.
ASSUMPTION: This role involves a wide range of responsibilities, requiring strong leadership, technical, and project management skills to ensure the successful delivery of data-driven marketing initiatives.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: Minimum of 10 years leading data management practice, implementation of large-scale Customer data platforms, Marketing Data lake and API integrations.
Required Skills:
- Proven experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns.
- Customer-centric and tech-savvy product leader with a track record of driving technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.
- Proficiency in Agile/Scrum methodologies; ability to act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.
- Track, measure, monitor, and manage the performance, availability, and usage of data platforms.
- Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics.
- Excellent communication, collaboration, and organizational skills; ability to explain complex concepts to non-technical stakeholders.
Preferred Skills:
- Experience with specific marketing technology tools and platforms.
- Familiarity with the financial services industry and its regulatory environment.
ASSUMPTION: Given the strategic and technical nature of this role, candidates should have a strong background in data management, marketing technology, and product leadership.
💰 Compensation & Benefits
Salary Range: $144,480.00 - $216,720.00 per year
Benefits:
- Medical, dental & vision coverage
- 401(k)
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Benefits are competitive and include a range of health, retirement, and wellness offerings.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
- Our core activities are safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of our clients.
- We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: Citi
ASSUMPTION: Citi is a global financial institution with a broad range of services and a long history of serving clients worldwide.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Chief Marketing Officer or a similar senior executive.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to advance to a C-level role within the marketing organization.
- Opportunities to lead and mentor other data and marketing technology professionals.
- Possibility to expand the role's scope and influence as the organization's data and marketing technology needs evolve.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization and expand the role's scope.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Wilmington, Delaware, United States
Geographic Context:
- Wilmington is located in New Castle County, Delaware, in the Mid-Atlantic region of the United States.
- The city is situated on the Christina River and is approximately 30 miles south of Philadelphia, Pennsylvania.
- Wilmington is known for its historic sites, cultural attractions, and outdoor recreation opportunities.
Work Schedule: Full-time, Monday-Friday, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: Wilmington offers a mix of urban and suburban living, with a variety of cultural and recreational activities available. The work schedule is typical for a corporate role, with some flexibility for remote work or adjusted hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Technical skills and expertise in data management and marketing technology
- Leadership and management skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Cultural fit with the organization
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your leadership, management, and problem-solving skills.
- Research Citi's mission, values, and culture to demonstrate your fit with the organization.
- Be ready to discuss your approach to data-driven marketing and your vision for the role's future.
ATS Keywords: Data Management, Marketing Technology, Product Leadership, Agile Methodologies, Data Platforms, Customer Data, Marketing Strategy
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and fit for the position.
🛠️ Tools & Technologies
- Marketing technology platforms (e.g., Adobe Experience Cloud, Oracle Responsys, Salesforce Marketing Cloud)
- Data management tools (e.g., Talend, Informatica, Microsoft SQL Server)
- Programming languages (e.g., Python, SQL, JavaScript)
- Project management tools (e.g., JIRA, Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: Candidates should have experience with a range of marketing technology, data management, and project management tools relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Fairness
- Professionalism
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- Do you align with Citi's core values and work style preferences?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong leadership and management skills, with a proven track record of driving data-driven initiatives?
ASSUMPTION: Candidates should assess their fit with Citi's values and work style preferences, as well as their ability to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a large, complex data platform with multiple stakeholders and dependencies.
- Balancing strategic vision with day-to-day platform management and optimization.
- Navigating a large, global organization with diverse data and technology needs.
- Ensuring data privacy, security, and compliance in a highly regulated industry.
ASSUMPTION: This role presents significant challenges, requiring strong leadership, technical, and project management skills to succeed.
📈 Similar Roles Comparison
- This role is similar to a Chief Marketing Technologist or VP of Marketing Technology in other organizations, but with a stronger focus on data management and platform strategy.
- In the financial services industry, this role may be unique due to the organization's size, global presence, and complex data and technology needs.
- Career progression for this role could lead to a Chief Data Officer or similar executive position within the organization.
ASSUMPTION: While this role shares similarities with other marketing technology leadership positions, its unique aspects and industry-specific context set it apart.
📝 Sample Projects
- Leading a team to implement a large-scale customer data platform, integrating multiple data sources and enabling real-time customer segmentation and personalization.
- Developing and executing a data governance framework to ensure data privacy, security, and compliance with relevant regulations.
- Collaborating with stakeholders to design and implement a marketing data lake, enabling advanced analytics and reporting capabilities.
ASSUMPTION: These sample projects illustrate the strategic, technical, and leadership aspects of the role, requiring strong skills in data management, marketing technology, and project management.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the data platform and the roadmap for its evolution?
- How does this role collaborate with other marketing, IT, and product teams to deliver data-driven initiatives?
- What are the key priorities for the first 90 days in this role?
- How does Citi support the professional development and growth of its employees?
- What are the most significant challenges facing the data platform, and how can this role address them?
ASSUMPTION: These interview questions help candidates understand the role's context, priorities, and growth opportunities, as well as the organization's culture and support for employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your leadership, management, and problem-solving skills.
- Research Citi's mission, values, and culture to demonstrate your fit with the organization.
- Be ready to discuss your approach to data-driven marketing and your vision for the role's future.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
