📌 Core Information
🔹 Job Title: SVP, Marketing Data Platforms
🔹 Company: Citi
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading data management practice and implementation of large-scale Customer data platforms, Marketing Data lake and API integrations
- Collaborating with stakeholders to deliver data solutions that enhance customer engagement and align with business objectives
- Managing a team responsible for defining and driving the data strategy and transformation in support of growth initiatives
- Overseeing the platform lifecycle, supporting cross-functional data initiatives, and transforming the business through data
ASSUMPTION: This role requires a high level of expertise in data management and marketing technology architecture, with a strong focus on customer-centric and innovative solutions.
📋 Key Responsibilities
✅ Oversee data and related MarTech tools, ensuring they meet business requirements, user needs, and performance expectations
✅ Develop and communicate a strategic roadmap for data platforms in alignment with organizational goals and evolving marketing strategies
✅ Steer the design, development, testing, deployment, and maintenance of the data platform, including data ingestion, data processing, data storage, data modeling, data access, data visualization, and data services
✅ Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience
✅ Lead RFPs, evaluate/liaise with third-party vendors and support teams to ensure the efficient operation of the platform
✅ Implement and manage tools to monitor/optimize for platform performance...
✅ Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content
✅ Enforce governance policies around usage and permissions to ensure security, data privacy, and compliance with relevant regulations
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and leadership skills.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: Minimum of 10 years leading data management practice, implementation of large-scale Customer data platforms, Marketing Data lake and API integrations
Required Skills:
- Marketing technology architecture
- Backend systems
- Data dependencies
- Front-end interfaces
- Agile/Scrum methodologies
- Platform management skills
- Innovation
- Analytical skills
- Excellent communication, collaboration, and organizational skills
Preferred Skills:
- Product management skills
- Project management skills
ASSUMPTION: Given the complexity of the role, candidates should have a strong background in data management, marketing technology, and product management, with a proven track record of delivering large-scale data platforms.
💰 Compensation & Benefits
Salary Range: $144,480.00 - $216,720.00 per year
Benefits:
- Medical, dental & vision coverage
- 401(k)
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. However, the actual salary may vary depending on factors such as performance, location, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress
- Citi's core activities are safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of our clients
- Citi has over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: http://www.citigroup.com
ASSUMPTION: Citi is a large, global financial institution with a broad range of services and a long history of success in the industry.
📊 Role Analysis
Career Level: Senior leadership role with significant strategic and operational responsibilities
Reporting Structure: This role reports directly to the Head of Marketing Data & Analytics and has full responsibility for the data platforms and related MarTech tools
Work Arrangement: On-site, with potential for remote work depending on business needs and team dynamics
Growth Opportunities:
- Potential to expand the role's scope and influence as the data platforms and MarTech tools evolve and grow
- Opportunities to mentor and develop team members, contributing to the individual's own professional growth
- Potential to collaborate with other senior leaders across the organization, building strategic partnerships and driving enterprise-wide initiatives
ASSUMPTION: This role offers significant opportunities for career growth and development, both within the marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple locations across the United States and internationally
Office Location(s): Wilmington, Delaware, United States; Charlotte, North Carolina, United States; Jacksonville, Florida, United States; Schaumburg, Illinois, United States
Geographic Context:
- Wilmington, Delaware: A mid-sized city with a diverse population and a strong financial services industry
- Charlotte, North Carolina: A major financial hub with a growing tech industry and a vibrant cultural scene
- Jacksonville, Florida: A large city with a subtropical climate and a mix of urban and suburban environments
- Schaumburg, Illinois: A northwest suburb of Chicago with a mix of commercial and residential areas
Work Schedule: Full-time (40 hours per week), with potential for flexible work arrangements depending on business needs and team dynamics
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration, innovation, and results-driven performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- In-depth behavioral and technical interviews with stakeholders from marketing, IT, and product teams
- Final interviews with senior leadership
Key Assessment Areas:
- Technical expertise in data management and marketing technology architecture
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Communication and collaboration skills
- Cultural fit and alignment with Citi's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with data management, marketing technology, and product management, as well as your approach to strategic planning and execution
- Demonstrate your ability to lead and manage teams, as well as your capacity to work collaboratively with stakeholders across the organization
- Showcase your understanding of Citi's business and the role's impact on the company's strategic vision
ATS Keywords: Data management, marketing technology, customer data platforms, marketing data lake, API integrations, strategic planning, product management, project management, team leadership, stakeholder collaboration, data-driven decision making, customer engagement
ASSUMPTION: The interview process is designed to assess the candidate's technical expertise, strategic thinking, leadership skills, and cultural fit with Citi's values and mission.
🛠️ Tools & Technologies
- Data management tools (e.g., customer data platforms, marketing data lakes, API integration tools)
- Marketing technology stack (e.g., marketing automation platforms, customer relationship management systems, analytics tools)
- Project management tools (e.g., Agile/Scrum methodologies, project management software)
- Data visualization and business intelligence tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Citi's existing technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Putting clients first in everything we do
- Responsible: Acting with integrity and accountability
- Collaborative: Working together to achieve common goals
- Inclusive: Valuing diversity and promoting an inclusive culture
Work Style:
- Fast-paced and dynamic, with a strong focus on results-driven performance
- Collaborative and team-oriented, with a emphasis on cross-functional collaboration and stakeholder engagement
- Innovative and forward-thinking, with a commitment to continuous improvement and staying ahead of industry trends
Self-Assessment Questions:
- How do you demonstrate Citi's value of being client-centric in your approach to data management and marketing technology?
- Can you provide an example of a time when you acted with integrity and accountability in a leadership role?
- How do you approach working collaboratively with stakeholders from different teams and functions to deliver data solutions that align with business objectives?
ASSUMPTION: Citi values candidates who are aligned with their mission and values, as well as those who can thrive in a dynamic, fast-paced, and collaborative work environment.
⚠️ Potential Challenges
- Managing a large and complex data platform with multiple stakeholders and competing priorities
- Keeping up with the latest trends and best practices in data management and marketing technology
- Balancing the need for innovation and agility with the requirement for security, compliance, and data privacy
- Navigating a large, matrixed organization with multiple lines of business and functional areas
ASSUMPTION: This role presents significant challenges, but also offers substantial opportunities for growth, impact, and career development.
📈 Similar Roles Comparison
- Compared to other senior marketing data roles, this position requires a deeper level of technical expertise and a broader scope of responsibility
- Industry-specific context: Financial services companies often have complex data landscapes and stringent regulatory requirements
- Career path comparison: This role offers a clear path to senior leadership within the marketing function and potential opportunities to move into other areas of the business
ASSUMPTION: This role is unique in its scope and complexity, requiring a high level of expertise and a broad range of skills.
📝 Sample Projects
- Leading the implementation of a large-scale customer data platform, integrating multiple data sources and enabling real-time customer segmentation and personalization
- Developing and executing a strategic roadmap for a marketing data lake, ensuring alignment with business objectives and enhancing data accessibility and usability
- Managing a team to design, develop, and deploy APIs that enable seamless integration between marketing technology tools and other enterprise systems
ASSUMPTION: These sample projects illustrate the breadth and depth of the responsibilities for this role, as well as the opportunity to drive significant impact and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Citi's data platforms and the strategic vision for their evolution and growth?
- How does this role fit into the broader organizational structure, and what are the key priorities for the first 90 days in the role?
- What are the most pressing challenges facing the data platforms and marketing technology stack, and how can this role address them?
- How does Citi support the professional development and growth of its employees, particularly in senior leadership roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
ASSUMPTION: These key questions help candidates better understand the role's context, priorities, and expectations, as well as Citi's culture and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on data management, marketing technology, and product management
- Prepare for behavioral and technical interviews by reflecting on your past experiences and developing clear, concise, and compelling responses to common interview questions
- Research Citi's business and industry trends to demonstrate your understanding of the company's strategic vision and the role's impact on its success
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
