📌 Core Information
- Job Title: SVP, Patient/HCP Influencer Lead
- Company: Real Chemistry
- Location: New York, NY, USA (Hybrid)
- Job Type: Full-Time
- Category: Advertising & Marketing
- Date Posted: May 7, 2025
- Experience Level: 12-15+ years
🚀 Job Overview
Key aspects of this role include:
- Strategic Leadership: Develop and scale a best-in-class HCP and patient influencer offering, ensuring compliance with regulatory frameworks while delivering culturally resonant storytelling.
- Practice Management: Oversee integrated influencer campaigns, ensuring alignment with business objectives, patient needs, and cultural relevancy.
- Client Development: Lead senior client relationships with a consultative, problem-solving approach, consistently delivering high-impact solutions and demonstrating ROI.
- Operational & Financial Accountability: Own revenue forecasting, team resourcing, and budget management for the HCP/Patient practice.
- Thought Leadership & Innovation: Serve as a subject matter expert on the evolving influencer landscape in health and wellness, shaping agency IP, POVs, and public presence.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of influencer marketing within the healthcare industry. The ideal candidate will have experience leading large, complex accounts or influencer programs across HCP, patient, and consumer audiences.
📋 Key Responsibilities
- Strategic Leadership & Vision
- Serve as the lead architect for healthcare provider (HCP) and patient influencer and culture marketing strategies within highly regulated healthcare sectors.
- Develop and scale a best-in-class HCP and patient influencer offering, ensuring compliance with regulatory frameworks (FDA, FTC, MLR) while delivering culturally resonant storytelling.
- Act as a senior strategic advisor to clients, shaping long-term vision and annual programming, and guiding senior stakeholders through nuanced engagement strategies.
- Practice Management & Execution Oversight
- Oversee the execution of integrated influencer campaigns, including identification, vetting, contracting, and performance analytics.
- Build and mentor high-performing teams, ensuring quality standards, operational excellence, and a strong culture of accountability and innovation.
- Ensure medical, legal, and regulatory (MLR) alignment in all stages of influencer engagement, with a strong understanding of HCP and patient communication standards.
- Client Development & Growth
- Lead senior client relationships with a consultative, problem-solving approach, consistently delivering high-impact solutions and demonstrating ROI.
- Identify growth opportunities within existing accounts and lead proactive ideation and cross-functional integration with agency partners.
- Support and lead new business development efforts, from proposal creation and pitch presentations to final negotiation and onboarding, for direct clients as well as larger integrated Real Chemistry clients.
- Operational & Financial Accountability
- Own revenue forecasting, team resourcing, and budget management for the HCP/Patient practice.
- Ensure efficient and compliant financial operations across all campaigns, including influencer compensation, OOP tracking, and SOW management.
- Drive continuous improvement in internal systems and reporting to ensure scalability and visibility into program performance.
- Thought Leadership & Innovation
- Serve as a subject matter expert on the evolving influencer landscape in health and wellness, shaping agency IP, POVs, and public presence.
- Represent Real Chemistry and starpower externally at industry events and in media/press as a leader in healthcare influencer marketing.
- Monitor regulatory, cultural, and digital trends to future-proof client campaigns and identify white space for innovation.
ASSUMPTION: This role requires strong leadership, strategic thinking, and a deep understanding of influencer marketing within the healthcare industry. The ideal candidate will have experience leading large, complex accounts or influencer programs across HCP, patient, and consumer audiences.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field. MBA or advanced degree preferred.
- Experience: 12-15+ years of experience in influencer marketing, social media strategy, or integrated communications, with at least 5 years in healthcare/HCP or regulated brand work.
- Required Skills:
- Proven experience leading large, complex accounts or influencer programs across HCP, patient, and consumer audiences.
- Deep knowledge of influencer marketing compliance requirements within the pharmaceutical and healthcare industries.
- Demonstrated success in leading cross-functional teams and mentoring rising leaders within an agency or brand environment.
- Executive presence and strong relationship-building skills with clients, talent, partners, and internal stakeholders.
- A forward-thinking, solutions-oriented mindset that inspires creativity, rigor, and results.
- Experience in overseeing paid media and measurement frameworks that support influencer campaigns.
Preferred Skills:
- Experience working with AI and data-driven insights.
- Familiarity with healthcare regulations and compliance standards.
- Strong public speaking and presentation skills.
ASSUMPTION: The ideal candidate will have a strong background in influencer marketing within the healthcare industry, with a proven track record of leading large, complex accounts or influencer programs. Experience with AI and data-driven insights is a plus.
💰 Compensation & Benefits
- Salary Range: $200,000 - $230,000 per year (based on experience and qualifications)
- Benefits:
- Medical, dental, and vision plans
- Generous 401k match
- Flexible PTO and five-week sabbatical program after 5 years of service
- Student loan debt contributions
- Mental wellness coaching and support
- Access to online classes with LinkedIn Learning
- Enhanced fertility support, Bright Horizons family support programs, and expanded paid leave for new parents
- Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising & Marketing
- Company Size: 1,001-5,000 employees
- Founded: 2000 (as Real Chemistry)
- Company Description: Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center. With over 2,000 experts from a wide range of disciplines, they collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.
- Company Specialties: Integrated Communications, Advertising, Clinical Trial Engagement, Value-Based Care Consulting, Influencer Marketing, Health Technologies, Performance Marketing, Patient Community Engagement, Medical Communications, Branding, Integrated Intelligence, Media & Marketing, and Insights.
📊 Role Analysis
- Career Level: Executive-level role with strategic leadership and vision responsibilities.
- Reporting Structure: This role reports directly to the CEO of starpower and works closely with other senior leaders within Real Chemistry and starpower.
- Work Arrangement: Hybrid work arrangement with 2 days per week in the office and the remaining days working remotely. The role is based in New York, NY, but remote work within the US is also an option.
- Growth Opportunities:
- Lead and grow the HCP & Patient Influencer Practice across various healthcare sectors.
- Contribute to thought leadership and innovation within the agency and the broader healthcare influencer marketing industry.
- Collaborate with cross-functional teams and mentoring rising leaders within the agency.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the agency's HCP and patient influencer offering and the broader healthcare influencer marketing industry.
🌍 Location & Work Environment
- Office Type: Hybrid (2 days per week in the office, 3 days per week remote)
- Office Location(s): New York, NY, USA
- Geographic Context: New York City is a major hub for the healthcare and advertising industries, offering a dynamic and fast-paced work environment. The city is known for its cultural diversity, vibrant arts scene, and numerous entertainment options.
- Work Schedule: Full-time (40 hours/week) with a flexible work arrangement that allows for a balance between in-office collaboration and remote work.
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for in-office collaboration and remote flexibility. The role is based in New York, NY, but remote work within the US is also an option.
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screen with the HR team
3. In-depth interview with the hiring manager and other senior leaders
4. Final interview with the CEO of starpower
5. Background check and offer extension
- Key Assessment Areas:
- Strategic thinking and leadership skills
- Influencer marketing expertise within the healthcare industry
- Client relationship management and business development skills
- Ability to work collaboratively and mentor team members
- Understanding of regulatory compliance and healthcare industry trends
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
2. Showcase your understanding of the healthcare influencer marketing landscape and your ability to develop and execute strategic campaigns.
3. Demonstrate your strong client relationship management and business development skills.
4. Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving abilities.
ATS Keywords: Influencer Marketing, Healthcare, HCP, Patient, Strategic Leadership, Client Relationship Management, Business Development, Regulatory Compliance, Team Leadership, Campaign Execution, Thought Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and influencer marketing expertise within the healthcare industry. Demonstrating a strong understanding of the healthcare influencer marketing landscape and regulatory compliance will be crucial for success in this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Social media platforms (e.g., Instagram, TikTok, Facebook, Twitter)
- Influencer marketing platforms (e.g., Grin, AspireIQ, BrandSnob)
- Paid media and analytics tools (e.g., Google Ads, Facebook Ads, Hootsuite Insights)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in Microsoft Office Suite, project management tools, and social media platforms is required for this role. Experience with influencer marketing platforms, paid media and analytics tools, and collaboration and communication tools is preferred.
👔 Cultural Fit Considerations
- Company Values: Real Chemistry values include innovation, collaboration, accountability, and a commitment to making healthcare what it should be. They foster a culture of continuous learning, growth, and excellence.
- Work Style: Real Chemistry encourages a flexible, hybrid work arrangement that balances in-office collaboration with remote work. They prioritize results and outcomes over hours worked and offer a supportive and inclusive work environment.
- Self-Assessment Questions:
1. How do you align with Real Chemistry's commitment to making healthcare what it should be?
2. How do you approach building and maintaining strong client relationships in a hybrid work environment?
3. How do you stay up-to-date with the latest trends and best practices in healthcare influencer marketing?
ASSUMPTION: Candidates who align with Real Chemistry's values, embrace a flexible work style, and demonstrate a strong commitment to making healthcare what it should be will thrive in this role.
⚠️ Potential Challenges
- Balancing the demands of leading a growing practice while maintaining a strong focus on client relationships and campaign execution.
- Navigating the complex regulatory landscape of healthcare influencer marketing.
- Managing a remote team and fostering a collaborative work environment.
- Adapting to the dynamic and evolving nature of the influencer marketing landscape.
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability. Candidates who have successfully navigated similar challenges in their previous roles will be well-positioned to excel in this role.
📈 Similar Roles Comparison
- HCP & Patient Influencer Lead vs. Healthcare Marketing Manager:
- The HCP & Patient Influencer Lead role focuses on strategic leadership, practice management, and client development, while the Healthcare Marketing Manager role may have more tactical responsibilities and a narrower focus on specific campaigns or channels.
- The HCP & Patient Influencer Lead role requires a broader understanding of the healthcare influencer marketing landscape and regulatory compliance, while the Healthcare Marketing Manager role may have more specific requirements based on the campaign or channel.
ASSUMPTION: This role offers a unique opportunity to lead and grow a practice within the healthcare influencer marketing industry, with a broader scope of responsibilities and a greater impact on the agency's offerings and client relationships.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing campaign for a new pharmaceutical product launch, including identification, vetting, and contracting of influencers, as well as performance analytics and reporting.
- Creating a thought leadership piece on the evolving influencer marketing landscape in healthcare, highlighting trends, best practices, and regulatory considerations.
- Collaborating with cross-functional teams to develop and pitch a new business proposal for a potential client in the healthcare industry.
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and collaborative nature of the role, showcasing the candidate's ability to lead and execute complex influencer marketing campaigns, develop thought leadership content, and work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
1. How does Real Chemistry support the growth and development of its employees?
2. What are the key priorities for this role in the first 90 days?
3. How does Real Chemistry approach working with clients in the regulated healthcare industry?
4. What are the most significant challenges facing the HCP & Patient Influencer Practice, and how can this role address them?
5. How does Real Chemistry foster a culture of innovation and thought leadership within the agency?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the broader healthcare influencer marketing industry. They also provide valuable insights into the candidate's strategic thinking and problem-solving abilities.
📌 Next Steps for Applicants
- To apply for this position:
1. Submit your application through [this link](https://www.linkedin.com/jobs/view/1632454853/).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving abilities.
4. Research Real Chemistry and the healthcare influencer marketing industry to demonstrate your knowledge and enthusiasm for the role.
5. Follow up with the hiring manager or HR team after your interview to express your continued interest in the position.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
