Systemic Lupus Erythematosus Global Marketing Lead (Brussels)

📌 Core Information

🔹 Job Title: Systemic Lupus Erythematosus Global Marketing Lead (Brussels)

🔹 Company: UCB

🔹 Location: Brussels, Belgium

🔹 Job Type: Hybrid (Brussels, Atlanta, Raleigh, Boston)

🔹 Category: Pharmaceuticals

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Brussels, Atlanta, Raleigh, Boston)

🚀 Job Overview

Key aspects of this role include:

• Leading global cross-functional partnerships to maximize the potential of a late-stage immunology asset for Systemic Lupus Erythematosus (SLE).
• Developing strategic imperatives for a Ph3 program to shape global launch strategy and associated tactics.
• Contributing to the Global Strategic Asset Plan (GSAP) and Integrated Strategic Plan (ISP) focusing on maximizing outcomes/investment ratio.
• Leading the patient population-indication vision, strategy, and positioning short/long term.
• Acting as an integral member of the asset stakeholder integration community and the alliance.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and global marketing expertise to drive the success of a late-stage immunology asset for SLE patients.

📋 Key Responsibilities

✅ Develop strategic imperatives for a Ph3 program to shape global launch strategy and associated tactics.

✅ Contribute to the Global Strategic Asset Plan (GSAP) and Integrated Strategic Plan (ISP) focusing on maximizing outcomes/investment ratio.

✅ Lead the patient population-indication vision, strategy, and positioning short/long term.

✅ Act as an integral member of the asset stakeholder integration community and the alliance.

✅ Recommend evidence for differentiation that intersects the patient segmentation and value proposition.

✅ Lead Indication business case, insights, forecast, market sizing, and growth potential.

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and stakeholder management to maximize the potential of a late-stage immunology asset for SLE patients.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Minimum of 10 years in pharmaceutical strategy and leadership, with at least 3 years in a strategic marketing role.

Required Skills:

• Proven experience in global marketing, regional marketing, or leading product launches.
• Strong business acumen, analytical skills, and the ability to synthesize complex information into actionable strategies.
• Experience navigating corporate partnerships or alliances.

Preferred Skills:

• Good understanding of market access challenges for high-cost medicines.
• Experience in Rheumatology and global asset development for late-stage and/or pre-launch brands.

ASSUMPTION: Candidates should have a strong background in pharmaceutical strategy, marketing, and leadership, with a focus on global marketing and cross-functional collaboration.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Estimated, based on industry standards for a senior marketing role in the pharmaceutical industry)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous time off and flexible work arrangements.

Working Hours: Full-time (40 hours per week), with flexible work arrangements available.

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the pharmaceutical industry. The benefits package is competitive and includes health insurance, retirement savings, and generous time off.

📌 Applicant Insights

🔍 Company Context

Industry: UCB is a global biopharmaceutical company focusing on neurology and immunology.

Company Size: UCB has around 8,500 employees globally, making it a mid-sized company.

Founded: UCB was founded in 1928 and is headquartered in Brussels, Belgium.

Company Description:

• UCB is inspired by patients and driven by science, with a mission to transform the lives of people living with severe diseases.
• The company focuses on neurology and immunology, with a strong pipeline of novel molecules.
• UCB has a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work.

Company Specialties:

• Neurology
• Immunology
• Healthcare innovation beyond medicine

Company Website: http://www.ucb.com

ASSUMPTION: UCB is a well-established biopharmaceutical company with a strong focus on innovation and patient-centric care. The company's culture emphasizes inclusion, respect, and equal opportunities for its employees.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: This role reports directly to the Global Stakeholder Integrator Head and collaborates closely with the Asset Leadership team.

Work Arrangement: Hybrid (Brussels, Atlanta, Raleigh, Boston)

Growth Opportunities:

• Potential to grow into a more senior role within the marketing organization or take on additional responsibilities within the asset stakeholder integration community.
• Opportunities to work on multiple assets and gain exposure to various therapeutic areas within neurology and immunology.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and gain exposure to various therapeutic areas within neurology and immunology.

🌍 Location & Work Environment

Office Type: Hybrid (Brussels, Atlanta, Raleigh, Boston)

Office Location(s): Allée de la Recherche, 60, Brussels, BE; 1950 Lake Park Drive, Smyrna, Georgia 30080, US; 8010 Arco Corporate Drive, Raleigh, North Carolina 27617, US; 208 Bath Road, Slough, SL1 3WE, GB; Chemin du Foriest, B - 1420 Braine-l'Alleud, BE

Geographic Context:

• Brussels, Belgium: UCB's global headquarters, offering a multicultural environment and easy access to major European markets.
• Atlanta, Georgia, US: UCB's US headquarters, providing a strategic location for accessing the US market.
• Raleigh, North Carolina, US: A major biotechnology hub with a strong talent pool and a lower cost of living compared to other major US cities.
• Boston, Massachusetts, US: A global hub for biotechnology and healthcare innovation, offering access to a highly skilled talent pool.

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available.

ASSUMPTION: The hybrid work arrangement allows for flexibility and the ability to work from multiple locations, including UCB's global headquarters in Brussels, Belgium.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the UCB careers portal.
• Phone or video screening with the hiring manager or a member of the HR team.
• In-depth behavioral and technical interviews with key stakeholders, including the Global Stakeholder Integrator Head and members of the Asset Leadership team.
• Final round interviews, potentially involving a presentation or case study.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Cross-functional collaboration and stakeholder management.
• Global marketing expertise and understanding of the pharmaceutical industry.
• Cultural fit with UCB's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with strategic marketing, cross-functional collaboration, and stakeholder management.
• Research UCB's mission, values, and culture to demonstrate your fit with the organization.
• Prepare for behavioral and technical interview questions that assess your strategic thinking, problem-solving skills, and global marketing expertise.

ATS Keywords: Global Marketing, Strategic Planning, Cross-Functional Collaboration, Stakeholder Management, Pharmaceutical Industry, Immunology, Neurology, Systemic Lupus Erythematosus

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, cross-functional collaboration, and global marketing expertise.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, marketing automation tools, and data visualization tools to effectively manage global marketing campaigns and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: UCB is inspired by patients and driven by science to transform the lives of people living with severe diseases.
• Innovative: UCB fosters a culture of innovation and continuous learning to push the boundaries of what is possible in pharmaceutical research and development.
• Collaborative: UCB encourages cross-functional collaboration and teamwork to achieve its mission and drive success.

Work Style:

• Strategic: UCB values strategic thinking and problem-solving skills to drive business growth and patient impact.
• Patient-focused: UCB prioritizes patient needs and preferences in all aspects of its operations, from research and development to marketing and sales.
• Data-driven: UCB uses data and analytics to inform decision-making and improve patient outcomes.

Self-Assessment Questions:

• How do you align with UCB's patient-centric value, and can you provide an example of a time when you put patients first in your work?
• How comfortable are you working in a hybrid work environment, and how do you ensure effective communication and collaboration with remote team members?
• How do you approach strategic planning and problem-solving, and can you provide an example of a time when you successfully implemented a strategic initiative?

ASSUMPTION: UCB values candidates who are patient-centric, strategic thinkers, and comfortable working in a hybrid work environment with remote team members.

⚠️ Potential Challenges

• Managing multiple stakeholders and navigating complex cross-functional partnerships.
• Balancing global marketing responsibilities with regional or local market demands.
• Keeping up with the latest research and developments in immunology and neurology, as well as market access trends for high-cost medicines.
• Working in a hybrid work environment, which may require frequent travel and adaptability to different time zones and cultures.

ASSUMPTION: This role presents unique challenges related to cross-functional collaboration, global marketing, and working in a hybrid work environment. Candidates should be prepared to manage multiple stakeholders, balance global and local market demands, and adapt to different time zones and cultures.

📈 Similar Roles Comparison

• This role is unique in its focus on a late-stage immunology asset for Systemic Lupus Erythematosus, requiring specific expertise in Rheumatology and global asset development.
• Compared to other senior marketing roles in the pharmaceutical industry, this position offers a unique opportunity to work on a high-potential asset in a critical therapeutic area.
• Career path comparison: This role provides a clear path for growth within the marketing organization or the asset stakeholder integration community, with potential opportunities to take on additional responsibilities or move into more senior roles.

ASSUMPTION: This role is unique in its focus on a late-stage immunology asset for Systemic Lupus Erythematosus, requiring specific expertise in Rheumatology and global asset development. Compared to other senior marketing roles in the pharmaceutical industry, this position offers a unique opportunity to work on a high-potential asset in a critical therapeutic area.

📝 Sample Projects

• Developing a global launch strategy and associated tactics for a late-stage immunology asset in Systemic Lupus Erythematosus.
• Conducting market research and analysis to inform strategic marketing decisions and maximize patient outcomes.
• Collaborating with cross-functional teams to create evidence for differentiation and intersection with patient segmentation and value proposition.

ASSUMPTION: These sample projects reflect the strategic, cross-functional, and patient-centric nature of the role, requiring candidates to demonstrate their ability to develop global marketing strategies, conduct market research, and collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the current stage of the late-stage immunology asset for Systemic Lupus Erythematosus and the key milestones for the next 12-24 months?
• How does the Global Stakeholder Integration team collaborate with other cross-functional teams, such as medical affairs, patient engagement, access, regulatory, and commercial teams?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving success for the late-stage immunology asset in Systemic Lupus Erythematosus?
• How does UCB support the professional development and growth of its employees, particularly in senior marketing roles?
• What are the key challenges and opportunities for the late-stage immunology asset in Systemic Lupus Erythematosus, and how can this role help address them?

ASSUMPTION: These key questions help candidates better understand the role's context, priorities, and growth opportunities, as well as UCB's culture and support for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic marketing, cross-functional collaboration, and global marketing expertise.
• Prepare for behavioral and technical interview questions that assess your strategic thinking, problem-solving skills, and global marketing expertise.
• Research UCB's mission, values, and culture to demonstrate your fit with the organization.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.