📌 Core Information
🔹 Job Title: Team Lead CRM Campaign (m/w/x)
🔹 Company: Tipico
🔹 Location: St. Julian's, Malta
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of 5 to manage and execute CRM campaigns
- Overseeing ad hoc bonus campaigns from conceptualization to analysis
- Maximizing customer experience through innovative content and promotions
- Collaborating with internal and external stakeholders to optimize marketing tools
- Analyzing campaign financial effectiveness and providing regular reports
ASSUMPTION: This role requires a balance of strategic planning, team leadership, and analytical skills to drive customer value and loyalty.
📋 Key Responsibilities
✅ Oversee all ad hoc bonus campaigns from conceptualization, targeting, and segmentation to budgeting, execution, and analysis
✅ Develop forward-thinking content and monitor trends to increase long-term customer loyalty
✅ Ensure marketing tools are used effectively and collaborate with internal and external stakeholders
✅ Lead a team of 5, manage the marketing campaign calendar, and be responsible for campaign forecasting
✅ Analyze the financial effectiveness of campaigns and provide regular reports on the budget
ASSUMPTION: This role involves a mix of strategic planning, team management, and data analysis to maximize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in CRM, ideally within the iGaming industry, and leadership experience managing a small team
Required Skills:
- Proven campaign management experience
- Strong leadership and team management skills
- Excellent analytical and reporting skills
- Fluency in English; some German language skills are welcome
- Customer-oriented mindset with a focus on long-term loyalty
- Curiosity and a collaborative work style
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the sports betting industry
- Familiarity with predictive modeling
ASSUMPTION: Candidates with relevant CRM experience, leadership skills, and a strong customer focus will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a Team Lead CRM role in Malta with 5-10 years of experience)
Benefits:
- Personal and professional growth opportunities
- Relocation support
- Competitive salary package
- On-site childcare for 3+ year old kids
- Subsidized gym membership
- Modern offices with the latest technology
- Sponsored charity and team events
- Supportive work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Team Lead CRM role in Malta with the given experience level. The benefits package is comprehensive and designed to support employees' personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Tipico is a leading sports betting provider and one of the most dynamic tech companies in the industry. They operate in a competitive and rapidly evolving market.
Company Size: Tipico is a well-established international group with a solid foundation for growth. They offer opportunities for personal and professional development.
Founded: Tipico was founded in 2004 and has since grown to become one of the leading sports betting providers in Germany.
Company Description:
- Tipico is committed to excellence and approaches every challenge like a Championship match
- Their culture is energetic and ambitious, with a mission to excite the arena and elevate the betting experience for every customer
- They use the newest tech stack to get better every single day and offer opportunities for growth and development
Company Specialties:
- Sports betting and gaming
- Marketing and customer retention
- Tech and innovation
Company Website: Tipico.com
ASSUMPTION: Tipico's focus on innovation, growth, and customer experience makes it an attractive employer in the sports betting industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a balance of strategic planning, team leadership, and analytical skills.
Reporting Structure: The Team Lead CRM Campaign reports directly to the Head of CRM and works closely with other marketing and product teams.
Work Arrangement: This is an on-site role based in Tipico's Malta office, with the possibility of occasional remote work.
Growth Opportunities:
- Potential career progression into a Head of CRM or similar leadership role
- Opportunities to expand skills and knowledge in CRM, marketing, and leadership
- Chance to work on high-impact campaigns and contribute to the company's success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in CRM and marketing.
🌍 Location & Work Environment
Office Type: Tipico's Malta office is a modern, open-plan space with the latest technology.
Office Location(s): Vjal Portomaso, St. Julian's, Malta
Geographic Context:
- Malta is a small island nation in the Mediterranean Sea, with a mild climate and rich history
- St. Julian's is a popular tourist destination with a vibrant nightlife and numerous restaurants and shops
- The cost of living in Malta is generally lower than in other European countries
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: Tipico's Malta office provides a modern and collaborative work environment, with a competitive benefits package to support employees' well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Campaign management skills and experience
- Leadership and team management abilities
- Analytical and reporting skills
- Customer focus and understanding of customer loyalty
- Collaboration and communication skills
Application Tips:
- Highlight relevant CRM experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Tipico's culture and values
- Prepare examples of successful CRM campaigns you've managed and their outcomes
- Research Tipico's business and the sports betting industry to show your enthusiasm and knowledge
ATS Keywords: CRM, campaign management, leadership, customer loyalty, marketing, sports betting, iGaming, team management, analytics, reporting
ASSUMPTION: Tipico's application process is designed to assess candidates' skills, experience, and cultural fit for the Team Lead CRM Campaign role.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on Tipico's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Own your game
- Play as a team
- Leave an impact
- Elevate the experience
- Commit to excellence
Work Style:
- Energetic and ambitious
- Collaborative and supportive
- Focused on continuous improvement
- Customer-centric
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong team player who can also work independently?
- Do you have a passion for sports and a deep understanding of sports betting customers?
- Are you committed to delivering excellence and continuously improving your skills and knowledge?
ASSUMPTION: Tipico's culture is energetic, ambitious, and customer-focused, with a strong emphasis on teamwork and continuous improvement.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to manage campaigns during major sports events
- Managing a team and balancing multiple priorities can be challenging at times
- The sports betting industry is competitive and rapidly evolving, requiring adaptability and continuous learning
- Malta's small size may limit the availability of certain amenities and services compared to larger cities
ASSUMPTION: These potential challenges are common to roles in the sports betting industry and can be managed effectively by the right candidate.
📈 Similar Roles Comparison
- Compared to other CRM roles, this position places a stronger emphasis on campaign management and leadership
- In the sports betting industry, CRM roles often require a deep understanding of customer behavior and preferences
- Career progression in CRM typically involves moving into leadership or specialist roles, such as Head of CRM or Senior CRM Manager
ASSUMPTION: This role offers a unique blend of campaign management, leadership, and analytical responsibilities, with significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel customer retention campaign to increase long-term loyalty
- Analyzing customer data to identify trends and opportunities for targeted promotions
- Collaborating with internal teams to optimize marketing tools and improve campaign performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Team Lead CRM Campaign in driving customer value and loyalty.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing and product teams?
- What opportunities are there for professional development and growth within the CRM team?
- How does Tipico support work-life balance for its employees?
- What are the most challenging aspects of working in the sports betting industry, and how does Tipico address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant CRM experience and achievements
- Write a cover letter that demonstrates your understanding of Tipico's culture and values, and your enthusiasm for the role
- Prepare examples of successful CRM campaigns you've managed and their outcomes
- Follow up with the Tipico HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
