📌 Core Information
🔹 Job Title: Team Lead CRM Campaign Management South-West (all genders)
🔹 Company: zooplus SE
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (60% in-office, 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Leadership and management of a team of CRM Campaign Managers in the South-West region
- Driving business growth through effective CRM campaign management
- Collaboration with Country Heads for local activities and promotions
- Monitoring campaign performance and leveraging insights for impactful interactions
- Fostering a culture of knowledge sharing and best practice adoption across diverse teams and regions
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through effective CRM campaign management.
📋 Key Responsibilities
✅ Lead a team of CRM Campaign Managers, fostering a collaborative and high-performance culture
✅ Coordinate tasks and topics at the regional level, including CRM planning and exchange with Country Heads
✅ Drive business growth for manual Campaign Management by implementing Central Campaign activities and local activities based on country needs
✅ Support manual and automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision
✅ Monitor campaign performance to ensure consistency, streamline monitoring, and leverage insights for impactful interactions and knowledge sharing across regions and with other Team Leads and CRM Campaign Managers
✅ Benchmark and provide new ideas for touchpoints in A/B test scenarios
✅ Plan, execute, A/B test, and analyse sampling/inserts into parcels (e.g., Own Brand brochure, new customer leaflet, food samples)
✅ Manage postal print mailings from conception to execution and reporting, including agency selection, graphics briefing, coupon code generation, customer segmentation, send-out, and results analysis
ASSUMPTION: This role requires a strong understanding of CRM processes, customer data, and campaign management, as well as the ability to lead and manage a team effectively.
🎯 Required Qualifications
Education: BSc+ degree in business administration, e-commerce, marketing, technology, or a related field
Experience: 5+ years of CRM experience, with a proven track record of leadership and team management
Required Skills:
- Proficient in customer data and CRM processes, ideally with experience in FMCG
- Analytical mindset and enthusiasm for understanding customers and driving Customer Lifetime Value
- Fluent in English; Spanish is a plus
- International mindset with a demonstrated ability to work across diverse teams and regions
- Demonstrated experience in managing complex, high-impact projects
- Passionate, with high ambition towards first-class strategy and execution
- Creative and pragmatic problem solver
- Hands-on, agile, and quick thinker with solid conceptual skills and proven ability to derive them into concrete plans
- Excellent communication skills
- Possessing a high level of integrity and ethics
Preferred Skills:
- Experience in managing complex, high-impact projects
ASSUMPTION: This role requires a strong background in CRM and campaign management, as well as proven leadership and team management skills.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for a mid-level CRM manager role in Madrid)
Benefits:
- 20% discount in the zooplus shop
- Internal and external training opportunities
- Team events
- 28 vacation days and days off on 24th and 31st of December
- Corporate rates at a local gym chain (Body & Soul)
- Company mobile phone for work and personal use
Working Hours: 40 hours per week, with a hybrid work setup of 60% in-office and 40% remote
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level CRM manager role in Madrid, with consideration for the required experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: zooplus is a leading online pet supplier in Europe, operating in the retail industry with a focus on e-commerce and pet supplies
Company Size: zooplus has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: zooplus was founded in 1999, with over 25 years of experience in the online pet supply industry
Company Description:
- zooplus is committed to equal opportunity and values diversity and inclusion among its team members
- The company offers a hybrid work setup, with 60% in-office and 40% remote work
- zooplus provides various benefits, including discounts, training opportunities, team events, and corporate gym rates
Company Specialties:
- Online pet supplies
- E-commerce
- Pet food and accessories
- Customer loyalty programs
Company Website: zooplus.com
ASSUMPTION: zooplus is committed to providing a diverse and inclusive work environment, with a focus on equal opportunity for all team members.
📊 Role Analysis
Career Level: This role is a mid-level management position, with opportunities for growth and advancement within the company
Reporting Structure: The Team Lead CRM Campaign Management South-West (all genders) reports directly to the Head of CRM Campaign Management
Work Arrangement: This role follows a hybrid work arrangement, with 60% in-office and 40% remote work
Growth Opportunities:
- Advancement to a senior-level role within the CRM team
- Expansion into other regions or departments within the company
- Development of leadership and management skills through training and mentorship opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on leadership and management skills.
🌍 Location & Work Environment
Office Type: zooplus has a hybrid work setup, with 60% in-office and 40% remote work
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- The city is known for its vibrant culture, rich history, and diverse food scene
- Madrid is a major economic hub, with a strong focus on industries such as finance, technology, and retail
Work Schedule: The work schedule for this role is 40 hours per week, with a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement provides flexibility and work-life balance, while still allowing for collaboration and in-person interaction with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- CRM and campaign management expertise
- Leadership and team management skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
Application Tips:
- Highlight relevant CRM and campaign management experience in your resume
- Demonstrate your leadership and team management skills through examples from previous roles
- Tailor your cover letter to emphasize your fit with zooplus's company culture and values
ATS Keywords: CRM, campaign management, leadership, team management, customer data, FMCG, analytical mindset, Customer Lifetime Value, international mindset, hybrid work, zooplus
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant skills and experience for this role, and be prepared to discuss their fit with zooplus's company culture and values during the interview process.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Microsoft Dynamics 365)
- Campaign management tools (e.g., Marketo, Pardot, or Adobe Campaign)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, or Tableau)
ASSUMPTION: Applicants should have experience with CRM and campaign management tools, as well as data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being and happiness of its customers, employees, and pets
- Courage: zooplus encourages innovation, creativity, and a willingness to take calculated risks
- Openness: zooplus fosters a culture of transparency, collaboration, and open communication
- Simplicity: zooplus values simplicity and efficiency in its processes and operations
Work Style:
- Collaborative: zooplus encourages teamwork and cross-functional collaboration
- Agile: zooplus embraces an agile work environment, with a focus on flexibility and adaptability
- Data-driven: zooplus makes decisions based on data and analytics, with a focus on continuous improvement
Self-Assessment Questions:
- How do you embody zooplus's values of care, courage, openness, and simplicity in your work?
- How do you approach collaboration and teamwork in a hybrid work environment?
- How do you use data and analytics to inform your decision-making and drive continuous improvement?
ASSUMPTION: Applicants should assess their fit with zooplus's company culture and values, as well as their ability to thrive in a hybrid work environment.
⚠️ Potential Challenges
- Managing a team across multiple regions and time zones
- Balancing strategic thinking and hands-on execution
- Keeping up with the fast-paced and ever-evolving e-commerce landscape
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other CRM manager roles, this role places a greater emphasis on leadership and team management
- Unlike other roles in the industry, zooplus offers a hybrid work arrangement, providing flexibility and work-life balance
- This role offers opportunities for career growth and development within the company, with a focus on leadership and management skills
ASSUMPTION: Applicants should research similar roles in the industry and consider the unique aspects of this role at zooplus.
📝 Sample Projects
- Developing and executing a regional CRM campaign strategy to drive business growth
- Managing a team of CRM Campaign Managers to achieve campaign performance targets
- Collaborating with Country Heads to integrate local activities and promotions into regional CRM campaigns
ASSUMPTION: Applicants should be prepared to discuss their experience with CRM and campaign management projects, as well as their ability to lead and manage a team effectively.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall CRM strategy and roadmap for the company?
- What are the biggest challenges facing the CRM team, and how can this role address them?
- How does zooplus support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexibility in a hybrid work environment?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company, and to assess their fit with zooplus's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experience in CRM and campaign management, as well as your leadership and team management abilities
- Write a cover letter that demonstrates your fit with zooplus's company culture and values, and your enthusiasm for the role
- Prepare for the interview process by researching zooplus's company history, industry, and competitors, as well as the specific requirements and challenges of this role
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
