📌 Core Information
🔹 Job Title: Team Lead CRM Campaign Management South-West (all genders)
🔹 Company: zooplus SE
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (60% in-office, 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Leadership and team management of CRM Campaign Managers in the South-West region
- Driving business for manual campaign management and ensuring consistent, high-quality customer interactions
- Monitoring campaign performance and leveraging insights for continuous improvement
- Collaborating with Country Heads and other Team Leads to align regional activities with strategic vision
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business results through effective campaign management and team leadership.
📋 Key Responsibilities
✅ Lead a team of CRM Campaign Managers, fostering a collaborative and high-performance culture
✅ Coordinate tasks and topics at the regional level, including CRM planning and exchange with Country Heads
✅ Drive business for manual campaign management by implementing Central Campaign activities and local activities based on country needs
✅ Monitor campaign performance and ensure consistency, streamlining monitoring and leveraging insights for impactful interactions
✅ Benchmark and provide new ideas for touchpoints in A/B test scenarios
✅ Optional support: Plan, execute, A/B test, and analyse sampling/inserts into parcels and manage postal print mailings
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, with a strong focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: BSc+ degree in business administration, e-commerce, marketing, technology, or a related field
Experience: 5+ years of CRM experience, with a proven track record of leadership and team management
Required Skills:
- Proficiency in customer data and CRM processes, ideally with experience in FMCG
- Analytical mindset and enthusiasm for understanding customers and driving Customer Lifetime Value
- Fluent in English; Spanish is a plus
- International mindset with a demonstrated ability to work across diverse teams and regions
- Demonstrated experience in managing complex, high-impact projects
Preferred Skills:
- Experience in managing complex, high-impact projects
- Passionate, with high ambition towards first-class strategy and execution
- Creative and pragmatic problem solver
- Hands-on, agile, and quick thinker with solid conceptual skills and proven ability to derive them into concrete plans
- Excellent communication skills
- Possessing a high level of integrity and ethics
ASSUMPTION: Given the role's focus on leadership, team management, and data-driven decision making, candidates should have a strong background in CRM, proven leadership skills, and a solid understanding of customer data and CRM processes.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and market rates for similar roles in Madrid)
Benefits:
- 20% discount in the zooplus shop
- Internal and external training
- Team events
- 28 annual vacation days
- Private medical health insurance
- Hybrid working model (up to 40% home office per month)
Working Hours: Full-time, with a hybrid work setup (60% in-office, 40% remote)
ASSUMPTION: The salary range is estimated based on market rates for similar roles in Madrid, considering the candidate's experience level and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: zooplus is a leading online pet supplier, operating in the retail industry with a focus on e-commerce and pet supplies
Company Size: zooplus has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: zooplus was founded in 1999 and has since grown to become Europe's number one online pet supplier
Company Description:
- zooplus is committed to delivering exceptional value to customers with an ever-expanding range of nutritional and lifestyle products, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs
- The company is dedicated to innovation and leads the industry by setting new standards for personalized, convenient shopping
- zooplus employs over 1,200 people across Europe and is headquartered in Munich, Germany
Company Specialties:
- Animal and pet supplies
- Retail and e-commerce
- Pet food and accessories
Company Website: zooplus.com
ASSUMPTION: zooplus is a well-established company in the online pet supplies industry, with a strong focus on innovation, customer satisfaction, and employee growth.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and hands-on execution
Reporting Structure: The Team Lead CRM Campaign Management South-West reports directly to the Regional Manager or Head of CRM
Work Arrangement: The role follows a hybrid work setup, with 60% of time spent in the office and 40% working remotely
Growth Opportunities:
- Progression to a regional or global CRM management role
- Expanding skills and expertise in CRM, campaign management, and team leadership
- Gaining experience working in a multinational e-commerce company
ASSUMPTION: This role offers opportunities for professional growth, both in terms of developing leadership and management skills and advancing within the company's CRM and e-commerce divisions.
🌍 Location & Work Environment
Office Type: zooplus's Madrid office is a collaborative, modern workspace designed to foster creativity and productivity
Office Location(s): Génova 17, 5plta, Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, rich history, and a high quality of life
- The city is well-connected by public transportation, making it easy to commute to the office
- Madrid is known for its diverse and multicultural environment, providing ample opportunities for networking and collaboration
Work Schedule: The role follows a standard full-time work schedule, with a hybrid work setup allowing for some remote work
ASSUMPTION: Working in Madrid offers a dynamic and multicultural environment, with a well-connected office location and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Regional Manager or Head of CRM
- Final interview with the hiring manager and/or other team members
Key Assessment Areas:
- CRM and campaign management expertise
- Leadership and team management skills
- Data-driven decision making and analytical mindset
- Cultural fit and alignment with zooplus's core values
Application Tips:
- Highlight relevant CRM and campaign management experience in your resume
- Tailor your cover letter to demonstrate your fit with zooplus's core values and the specific requirements of the role
- Prepare examples of your problem-solving skills and ability to drive business results through effective campaign management
ATS Keywords: CRM, campaign management, leadership, team management, customer data, FMCG, A/B testing, customer lifetime value
ASSUMPTION: The application process for this role is likely to involve several stages, focusing on assessing the candidate's CRM and campaign management expertise, leadership skills, and cultural fit with zooplus.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Campaign management tools (e.g., Mailchimp, Marketo, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The role requires proficiency in CRM software, campaign management tools, and data analysis tools, as well as experience with project management tools to effectively manage tasks and teams.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being and happiness of its customers, employees, and pets
- Courage: zooplus encourages innovation, creativity, and taking calculated risks to drive business growth
- Openness: zooplus fosters a transparent and collaborative work environment, with open communication and active listening
- Simplicity: zooplus strives to make pet care easy and convenient for customers, with a focus on simplicity and efficiency in all aspects of the business
Work Style:
- Collaborative: zooplus encourages teamwork and cross-functional collaboration to drive business results
- Agile: zooplus embraces an agile work environment, with a focus on flexibility, adaptability, and continuous improvement
- Data-driven: zooplus makes decisions based on data and analytics, with a strong focus on performance metrics and key performance indicators (KPIs)
Self-Assessment Questions:
- How do you embody zooplus's core values in your daily work?
- Describe a time when you had to take a courageous decision, and how did it impact your team or project?
- How do you approach collaboration and teamwork, especially when working with diverse teams and regions?
ASSUMPTION: zooplus places a strong emphasis on cultural fit, with core values that guide the company's approach to work, collaboration, and decision making. Candidates should be prepared to demonstrate their alignment with these values and the company's work style.
⚠️ Potential Challenges
- Managing a diverse team across multiple regions, with varying time zones and cultural backgrounds
- Balancing strategic planning and hands-on execution, with a focus on driving business results through effective campaign management
- Keeping up with the fast-paced and ever-evolving e-commerce landscape
- Adapting to changes in the market and customer preferences, with a focus on continuous improvement and innovation
ASSUMPTION: This role presents unique challenges related to managing diverse teams, balancing strategic and tactical responsibilities, and staying ahead in the fast-paced e-commerce industry.
📈 Similar Roles Comparison
- Compared to other CRM management roles, this position places a stronger emphasis on leadership and team management, with a focus on driving business results through effective campaign management
- In the context of the pet industry, zooplus is a leading online retailer, offering unique opportunities for growth and collaboration in a dynamic and competitive market
- Career progression in this role could lead to regional or global CRM management positions, with a focus on expanding skills and expertise in CRM, campaign management, and team leadership
ASSUMPTION: This role offers unique opportunities for growth and development in the CRM and e-commerce fields, with a focus on leadership, team management, and driving business results through effective campaign management.
📝 Sample Projects
- Developing and executing a regional CRM strategy to drive business growth and customer engagement
- Managing a team of CRM Campaign Managers to implement Central Campaign activities and local activities based on country needs
- Monitoring campaign performance and leveraging insights to optimize customer interactions and drive business results
ASSUMPTION: These sample projects reflect the role's focus on strategic planning, hands-on execution, and data-driven decision making, with a strong emphasis on driving business results through effective campaign management and team leadership.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall CRM strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the team and region, and how can this role address them?
- How does zooplus support the professional growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does zooplus foster a collaborative and inclusive work environment, particularly in a hybrid work setup?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's CRM strategy, and the challenges facing the team and region. They also provide insight into the company's approach to employee growth, performance measurement, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through zooplus's careers portal
- Tailor your resume to highlight your relevant CRM and campaign management experience, as well as your leadership and team management skills
- Write a cover letter that demonstrates your fit with zooplus's core values and the specific requirements of the role
- Prepare examples of your problem-solving skills and ability to drive business results through effective campaign management
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
