📌 Core Information
🔹 Job Title: Team Lead CRM Campaign Management South-West (all genders)
🔹 Company: zooplus SE
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (60% in-office, 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Leadership and management of a team of CRM Campaign Managers in the South-West region
- Driving business growth through manual and automated campaign management
- Monitoring and optimizing campaign performance across diverse teams and regions
- Collaborating with Country Heads for local activities and promotions
- Fostering a culture of knowledge sharing and best practice adoption
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a significant focus on team leadership and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead a team of CRM Campaign Managers, fostering a collaborative and high-performance culture
✅ Coordinate tasks and topics at the regional level, including CRM planning and exchange with Country Heads
✅ Drive business growth through manual Campaign Management by implementing Central Campaign activities and local activities based on country needs
✅ Support manual and automated mailings and push notifications, ensuring every touchpoint aligns with customer needs and supports the strategic vision
✅ Monitor campaign performance to ensure consistency, streamline monitoring, and leverage insights for impactful interactions and knowledge sharing across regions and with other Team Leads and CRM Campaign Managers
✅ Benchmark and provide new ideas for touchpoints in A/B test scenarios
✅ Optional support: Plan, execute, A/B test, and analyse sampling/inserts into parcels (e.g., Own Brand brochure, new customer leaflet, food samples)
✅ Manage postal print mailings from conception to execution and reporting, including agency selection, graphics briefing, coupon code generation, customer segmentation, send-out, and results analysis
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, with a strong focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: BSc+ degree in business administration, e-commerce, marketing, technology, or a related field
Experience: 5+ years of CRM experience, with a proven track record of leadership and team management
Required Skills:
- Proficiency in customer data and CRM processes, ideally with experience in FMCG
- Analytical mindset and enthusiasm for understanding customers and driving Customer Lifetime Value
- Fluent in English; Spanish is a plus. International mindset with a demonstrated ability to work across diverse teams and regions
- Demonstrated experience in managing complex, high-impact projects
- Passionate, with high ambition towards first-class strategy and execution
- Creative and pragmatic problem solver - not just a passion for "managing managers"
- Hands-on, agile, and quick thinker with solid conceptual skills and proven ability to derive them into concrete plans
- Excellent communication skills
- Possessing a high level of integrity and ethics
Preferred Skills:
- Experience in managing remote teams
- Familiarity with CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
ASSUMPTION: Given the role's focus on team leadership and cross-functional collaboration, strong communication and interpersonal skills are crucial for success.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated, based on market research and company size)
Benefits:
- 20% discount in the zooplus shop
- Internal and external training opportunities
- Team events
- 28 annual vacation days
- Private medical health insurance
- Hybrid working model (up to 40% home office per month)
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: zooplus is a leading online pet supply retailer, operating in 30 countries across Europe with over 11 million customers
Company Size: zooplus employs over 1,200 people across Europe, with a mid-sized team in Madrid
Founded: zooplus was founded in 1999 and has since grown to become Europe's number one online pet supplier
Company Description:
- zooplus is committed to delivering exceptional value to customers with an ever-expanding range of nutritional and lifestyle products, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs
- The company's commitment to innovation drives it to lead the industry and set new standards for personalized, convenient shopping
- zooplus is headquartered in Munich, Germany, with offices across Europe
Company Specialties:
- Online retail in pet supplies
- Pet nutrition and lifestyle products
- Proprietary premium pet food and accessory brands
- Expert advice and convenient services
- Loyalty programs
Company Website: zooplus.com
ASSUMPTION: zooplus' focus on innovation and customer-centric approach drives its success in the competitive online retail market.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into a regional or global leadership role
Reporting Structure: This role reports directly to the Regional CRM Manager and oversees a team of CRM Campaign Managers
Work Arrangement: Hybrid, with 60% in-office and 40% remote work
Growth Opportunities:
- Progression into a regional or global leadership role
- Expanding skills and expertise in CRM, campaign management, and team leadership
- Cross-functional collaboration and learning opportunities within the wider organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a mix of open-plan and dedicated team areas
Office Location(s): Génova 17, 5plta, Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a vibrant culture, rich history, and diverse neighborhoods
- The office is located in the Chamberí district, close to public transportation and amenities
- Madrid offers a high quality of life, with a mild climate, numerous parks, and a thriving food and drink scene
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The Madrid office provides a dynamic and collaborative work environment, with easy access to the city's many attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Regional CRM Manager
Key Assessment Areas:
- CRM and campaign management expertise
- Leadership and team management skills
- Data-driven decision making and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with zooplus values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant CRM and leadership experience
- Demonstrate your understanding of zooplus' business and the role's requirements in your application materials
- Prepare examples of your campaign management successes and challenges overcome
ATS Keywords: CRM, campaign management, team leadership, customer data, customer lifetime value, A/B testing, project management, communication, collaboration, knowledge sharing, FMCG, retail, e-commerce
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, leadership potential, and cultural fit with zooplus.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Campaign management tools (e.g., Mailchimp, Marketo, Adobe Campaign)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the region and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being and happiness of its customers, employees, and pets
- Courage: zooplus encourages innovation, calculated risk-taking, and continuous improvement
- Openness: zooplus fosters a transparent and collaborative work environment
- Simplicity: zooplus strives for simplicity in its products, services, and internal processes
Work Style:
- Collaborative: zooplus encourages cross-functional collaboration and knowledge sharing
- Agile: zooplus embraces an agile approach to work, with a focus on iterative improvement and adaptation
- Customer-centric: zooplus prioritizes the needs and preferences of its customers in all aspects of its business
Self-Assessment Questions:
- How do you embody zooplus' values in your daily work?
- Can you provide an example of a time when you drove business growth through innovative campaign management?
- How do you approach managing and developing a team of CRM Campaign Managers?
ASSUMPTION: zooplus' values and work style are integral to its success and are essential considerations for candidates.
⚠️ Potential Challenges
- Managing a remote team across diverse regions and time zones
- Balancing strategic planning and tactical execution in a fast-paced, dynamic environment
- Adapting to changes in the market and customer preferences
- Ensuring consistent campaign performance and quality across multiple channels and touchpoints
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and solutions-oriented approach.
📈 Similar Roles Comparison
- Unlike other CRM Campaign Manager roles, this position focuses on team leadership and regional coordination, with a broader scope of responsibilities
- zooplus' focus on innovation and customer-centricity sets it apart from other online retailers in the pet supply industry
- This role offers significant growth potential, with opportunities to progress into regional or global leadership positions
ASSUMPTION: This role is unique in its focus on team leadership and regional coordination, with a broader scope of responsibilities than typical CRM Campaign Manager positions.
📝 Sample Projects
- Developing and executing a regional campaign strategy to drive customer acquisition and retention
- Optimizing campaign performance through A/B testing and data analysis
- Managing a team project to implement a new CRM system or tool
ASSUMPTION: These sample projects are illustrative of the types of initiatives the successful candidate might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team I'll be managing and the dynamics between them?
- How does zooplus support the professional development and growth of its employees?
- What are the biggest challenges facing the CRM team in the South-West region, and how can I contribute to addressing them?
- How does zooplus approach collaboration and knowledge sharing between teams and regions?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to provide insight into the role's specific requirements, the team's dynamics, and zooplus' approach to professional development and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant CRM and leadership experience, as well as your understanding of zooplus' business and the role's requirements
- Prepare examples of your campaign management successes and challenges overcome, ready to discuss in the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
