📌 Core Information
🔹 Job Title: Team Lead CRM Campaign Management South-West (all genders)
🔹 Company: zooplus SE
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, Hybrid (60% in-office, 40% remote)
🔹 Category: Retail, E-Commerce
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leadership and management of a team of CRM Campaign Managers in the South-West region
- CRM campaign planning, execution, and optimization across multiple channels
- Collaboration with Country Heads for local activities and promotions
- Monitoring and analyzing campaign performance to drive customer lifetime value
- Fostering a culture of knowledge sharing and best practice adoption
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on team leadership and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead and manage a team of CRM Campaign Managers, fostering a collaborative and high-performance culture
✅ Coordinate regional CRM planning and exchange with Country Heads for local activities and promotions
✅ Drive business for manual campaign management, implementing Central Campaign activities and local needs
✅ Monitor and analyze campaign performance, ensuring consistency and driving impactful interactions
✅ Benchmark and provide new ideas for touchpoints in A/B test scenarios
✅ Optional support for sampling/inserts into parcels and postal print mailings
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, with a strong focus on performance monitoring and optimization.
🎯 Required Qualifications
Education: BSc+ degree in business administration, e-commerce, marketing, technology, or a related field
Experience: 5+ years of CRM experience, with a proven track record of leadership and team management
Required Skills:
- Proven leadership and team management skills
- Proficiency in customer data and CRM processes, ideally with experience in FMCG
- Analytical mindset and enthusiasm for understanding customers and driving customer lifetime value
- Fluent in English; Spanish is a plus
- International mindset with a demonstrated ability to work across diverse teams and regions
- Excellent communication skills
- High level of integrity and ethics
Preferred Skills:
- Experience in managing complex, high-impact projects
- Passionate, with high ambition towards first-class strategy and execution
- Creative and pragmatic problem solver
- Hands-on, agile, and quick thinker with solid conceptual skills
ASSUMPTION: Candidates should have a strong background in CRM and leadership, with a proven track record in driving performance and managing teams.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (estimated based on market research and company size)
Benefits:
- 20% discount in the zooplus shop
- Internal and external training opportunities
- Team events
- 28 vacation days and days off on 24th and 31st of December
- Corporate rates at a local gym chain
- Company mobile phone for work and personal use
Working Hours: Full-time, with a hybrid work setup (60% in-office, 40% remote)
ASSUMPTION: The salary range is estimated based on market research and company size, as the original job listing did not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, E-Commerce
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
- Mission-driven by core values of Care, Courage, Openness, and Simplicity
- Offers a wide range of pet supplies, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs
Company Specialties:
- Pet supplies
- E-Commerce
- Pet food
- Customer experience
- Loyalty programs
Company Website: zooplus.com
ASSUMPTION: zooplus is a well-established company in the pet supplies industry, with a strong focus on e-commerce and customer experience.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the CRM Manager or a similar role
Work Arrangement: Hybrid, with 60% in-office and 40% remote work
Growth Opportunities:
- Potential advancement to a senior leadership role within the CRM team
- Expansion of responsibilities to include additional regions or teams
- Development of skills in strategic planning, team management, and cross-functional collaboration
ASSUMPTION: This role offers opportunities for career growth and skill development within the CRM team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office in Madrid, Spain
Office Location(s): Génova 17, 5plta, 28004 Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million
- Known for its vibrant culture, rich history, and diverse culinary scene
- Offers a mix of urban and outdoor activities, with numerous parks, museums, and historical sites
Work Schedule: Full-time, with a hybrid work arrangement (60% in-office, 40% remote)
ASSUMPTION: The Madrid office provides a dynamic and collaborative work environment, with opportunities for both in-person and remote collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the CRM Manager or a team member
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- CRM expertise and campaign management skills
- Leadership and team management abilities
- Analytical and problem-solving skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant CRM experience and leadership achievements in your resume
- Tailor your cover letter to demonstrate your fit with zooplus's core values
- Prepare examples of successful CRM campaigns or projects you've led
ATS Keywords: CRM, campaign management, leadership, team management, customer data, performance monitoring, A/B testing, FMCG, pet supplies, e-commerce
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing CRM expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Campaign management tools (e.g., Mailchimp, Marketo, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: This role requires proficiency in CRM software, campaign management tools, and data analysis tools, as well as experience with project management tools.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being of pets and their parents, as well as their employees
- Courage: zooplus encourages innovation, calculated risk-taking, and continuous improvement
- Openness: zooplus fosters a culture of transparency, collaboration, and open communication
- Simplicity: zooplus strives for simplicity in its products, services, and internal processes
Work Style:
- Collaborative: zooplus values teamwork and cross-functional collaboration
- Agile: zooplus embraces an agile approach to work, with a focus on adaptability and continuous learning
- Customer-focused: zooplus prioritizes the needs and preferences of its customers in all aspects of its business
Self-Assessment Questions:
- How do you embody zooplus's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it?
- How do you approach building and maintaining strong, productive relationships with your team members and stakeholders?
ASSUMPTION: zooplus values candidates who align with its core values and can thrive in a collaborative, agile, and customer-focused work environment.
⚠️ Potential Challenges
- Managing a remote team across multiple regions, with varying time zones and cultural contexts
- Balancing strategic planning and hands-on campaign management responsibilities
- Keeping up with the fast-paced and ever-evolving e-commerce landscape
- Maintaining a strong focus on customer lifetime value and performance metrics
ASSUMPTION: This role presents unique challenges related to remote team management, balancing strategic and tactical responsibilities, and staying current in the fast-paced e-commerce industry.
📈 Similar Roles Comparison
- Unlike other CRM roles, this position focuses on regional leadership and cross-functional collaboration, rather than individual campaign management
- In the pet supplies industry, this role requires a strong understanding of pet owner behavior and preferences, as well as the ability to adapt to the unique needs of different regions
- Career progression in this role may involve expanding regional responsibilities or moving into a senior leadership position within the CRM team
ASSUMPTION: This role differs from other CRM positions in its focus on regional leadership and cross-functional collaboration, and offers unique career growth opportunities within the CRM team and the broader organization.
📝 Sample Projects
- Developing and executing a regional CRM campaign strategy to drive customer engagement and loyalty
- Collaborating with Country Heads to plan and execute local promotions and events
- Analyzing campaign performance data to identify trends, optimize touchpoints, and improve customer lifetime value
ASSUMPTION: These sample projects reflect the regional leadership, cross-functional collaboration, and performance optimization aspects of this role.
❓ Key Questions to Ask During Interview
- Can you describe the CRM team's structure and how this role fits within it?
- How does zooplus support the professional development and growth of its CRM team members?
- Can you provide an example of a successful CRM campaign led by a team member in this role?
- How does zooplus approach cross-functional collaboration and knowledge sharing between CRM and other teams?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These interview questions aim to assess the role's structure, growth opportunities, CRM team dynamics, cross-functional collaboration, and initial priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your CRM experience, leadership achievements, and relevant skills
- Write a cover letter that demonstrates your fit with zooplus's core values and enthusiasm for the role
- Prepare examples of successful CRM campaigns or projects you've led, focusing on regional leadership and cross-functional collaboration
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
