Team Lead Paid Social Media (f/m/x)

📌 Core Information

🔹 Job Title: Team Lead Paid Social Media (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Owning and driving the strategy and execution of paid social advertising across various platforms
• Leading a high-performing team and fostering a culture of creative experimentation
• Collaborating with cross-functional teams to ensure campaign success
• Monitoring competitor activity and social media trends to keep Autohero at the forefront of paid social innovation

ASSUMPTION: This role requires a strategic mindset, creative vision, and strong leadership skills to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Own the strategy and execution of paid social campaigns across Facebook, Instagram, TikTok, and other relevant platforms

✅ Develop a deep understanding of each platform's unique assets, ad formats, and targeting capabilities to maximize lead quality and efficiency

✅ Drive frequent and innovative ad rotation, leading the team in producing creative assets and campaign concepts that capture attention and avoid ad fatigue

✅ Establish and manage a robust testing and optimization framework to continuously learn which creatives, messages, and targeting strategies deliver the best results for different audiences

✅ Develop and execute strategies for both direct lead acquisition and implicit brand building, ensuring measurement of both performance outcomes and brand effects through data-driven analysis and innovative attribution approaches

✅ Build, lead, and mentor a high-performing team, fostering a culture of creative experimentation, rapid iteration, and knowledge sharing

✅ Collaborate closely with Design, Analytics, and Brand teams to ensure creative excellence, data-driven decision making, and alignment with broader marketing objectives

✅ Monitor competitor activity and social media trends, using insights to inform creative direction, platform strategy, and to keep Autohero at the forefront of paid social innovation

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in paid social media advertising, including Facebook, Instagram, and TikTok

Required Skills:

• Proven track record in creative leadership, campaign management, and data-driven optimization
• Deep understanding of social platform dynamics, ad formats, and targeting capabilities
• Experience building and leading high-performing teams
• Advanced analytical skills and the ability to translate insights into actionable strategies
• Highly organized, innovative, and results-driven, with a passion for creative experimentation

Preferred Skills:

• Fluency in English; proficiency in another European language is a plus

ASSUMPTION: Candidates with experience in the automotive industry or e-commerce may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Team Lead role in Berlin with 5-10 years of experience)

Benefits:

• Education Budget: Dedicated budget for online courses, conferences, and trainings
• Discounts on Brands: Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special Offers on Used Cars: Special offers on used cars for employees, their family, and friends
• Flexible Working Hours: Flexible working hours and work-from-home options
• 30 Days of Vacation: 30 days of vacation per year
• Mental Well-being Support: Free access to Headspace for mental well-being

Working Hours: Full-time (40 hours/week) with flexible working hours and work-from-home options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Auto1 Group SE operates in the technology, information, and internet industry, focusing on mobility, automotive, and disruption.

Company Size: With 5,001-10,000 employees, Auto1 Group SE offers a large and diverse working environment.

Founded: Founded in 2012, Auto1 Group SE has grown from a unicorn startup to a listed public company.

Company Description:

• AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars.
• Their local European consumer brands, like wirkaufendeinauto.de, offer consumers the fastest and easiest way to sell their cars.
• Their merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals.
• With their retail brand Autohero, they are using their technology, scale, and operational excellence to develop the best consumer experience for buying a car online.

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• And disruption

Company Website: auto1-group.com/careers

ASSUMPTION: Auto1 Group SE's diverse range of brands and focus on innovation create a dynamic and exciting work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership.

Reporting Structure: The Team Lead Paid Social Media will report directly to the Head of Marketing and oversee a team of paid social media specialists.

Work Arrangement: This role is on-site (Hybrid), with a mix of remote and in-office work.

Growth Opportunities:

• As Auto1 Group SE continues to expand, there may be opportunities for the right candidate to grow into a management or director role.
• The diverse range of brands within the company offers opportunities to gain experience in various aspects of the business.
• The company's focus on innovation and disruption creates an environment where employees can learn and grow continuously.

ASSUMPTION: Candidates with a strong track record of success in paid social media and a passion for driving innovation will thrive in this role.

🌍 Location & Work Environment

Office Type: Auto1 Group SE's headquarters in Berlin features a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The city offers a wide range of cultural attractions, nightlife, and recreational activities.
• Berlin is well-connected by public transportation, making it easy to commute to the office.

Work Schedule: The work schedule is full-time (40 hours/week) with flexible working hours and work-from-home options.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• On-site interview with the hiring manager and team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creativity and innovation in paid social media campaigns
• Leadership and team management skills
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful paid social media campaigns you've led and the results you achieved.
• Research Auto1 Group SE and their brands to demonstrate your understanding of the company and its mission.

ATS Keywords: Paid Social Media, Team Lead, Facebook, Instagram, TikTok, Campaign Management, Data-driven Optimization, Creative Leadership, Cross-functional Collaboration, Market Intelligence

ASSUMPTION: The interview process at Auto1 Group SE is designed to assess both hard and soft skills, as well as cultural fit.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Insights
• TikTok Ads Manager
• Google Analytics
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Disruption
• Collaboration
• Customer-centricity
• Integrity

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in paid social media advertising?
• Can you provide an example of a time when you had to adapt your strategy due to changes in the market or platform algorithms?
• How do you foster a culture of creative experimentation and knowledge sharing within your team?

ASSUMPTION: Candidates who align with Auto1 Group SE's values and work style will be the best fit for this role.

⚠️ Potential Challenges

• Managing a team with diverse skills and experience levels
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing short-term performance goals with long-term brand building objectives
• Collaborating effectively with cross-functional teams to ensure campaign success

ASSUMPTION: Candidates with strong leadership, communication, and project management skills will be well-equipped to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of social media platforms and their unique dynamics.
• While the focus is on paid social media advertising, the role also involves aspects of brand management and market intelligence.
• This role offers opportunities for career growth within the company's diverse range of brands and business units.

ASSUMPTION: Candidates with experience in both performance marketing and brand management may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a cross-platform campaign to launch a new car model, targeting specific demographics and measuring both short-term sales and long-term brand awareness
• Conducting a comprehensive audit of the company's paid social media presence and recommending strategic improvements to optimize performance and efficiency
• Leading a team in creating and testing innovative ad formats and targeting strategies to maximize lead quality and minimize cost per acquisition

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role and the importance of data-driven decision-making.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid social media team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• Can you describe the company's approach to cross-functional collaboration, and how does this role fit into that structure?
• What are the key performance indicators (KPIs) used to measure the success of paid social media campaigns, and how are they tracked and reported?
• How does the company balance the need for short-term performance with long-term brand building objectives in its marketing strategy?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your understanding of the company's goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
• Prepare examples of successful paid social media campaigns you've led and the results you achieved.
• Research Auto1 Group SE and their brands to demonstrate your understanding of the company and its mission.
• Follow up with the hiring manager, Joanna Sinicka, one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.