Teamlead Creator Marketing DACH + EU (m/w/d), 32–40h | Hybrid in München oder Remote

📌 Core Information

🔹 Job Title: Teamlead Creator Marketing DACH + EU (m/w/d), 32–40h | Hybrid in München oder Remote

🔹 Company: Buah GmbH

🔹 Location: München, Germany (Remote also possible)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-12

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: Hybrid (Munich office or Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving influencer and paid marketing strategies for a leading healthy snacks brand
• Leading a team of 3-4 marketing professionals
• Managing a monthly six-figure budget for influencer marketing
• Collaborating with agencies for Google, Meta, and Amazon Ads

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in influencer marketing, preferably in the e-commerce sector.

📋 Key Responsibilities

✅ Oversee and analyze influencer campaign performance using KPIs (ROAS, AOV, etc.)

✅ Develop and implement comprehensive influencer marketing strategies

✅ Manage influencer marketing budget and optimize ROAS

✅ Lead and mentor a team of 3-4 marketing professionals

✅ Cultivate relationships with relevant influencers and build long-term partnerships

✅ Manage Google Ads, Meta, and Bing campaigns, with a focus on ROAS optimization

✅ Serve as the central sparring partner for agencies managing Google, Meta, and Amazon Ads

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in influencer marketing, with a focus on e-commerce

Required Skills:

• Proven experience in influencer marketing, with a data-driven approach
• Fluency in German and English (written and spoken)
• Experience managing a six-figure budget
• Strong leadership and team management skills
• Excellent communication and negotiation skills
• Proficiency in Google Ads, Meta, and Bing platforms

Preferred Skills:

• Experience with Asana or similar project management tools
• Familiarity with A/B testing and performance optimization strategies

ASSUMPTION: Candidates with experience in the food and beverage industry or a strong understanding of the German market will have an advantage.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and performance)

Benefits:

• Flexible working hours
• Modern work tools
• Personal and professional development opportunities
• Team benefits and perks
• Pension scheme

Working Hours: 32-40 hours per week, with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in the German market.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages, specifically healthy snacks and e-commerce

Company Size: Small (2-10 employees), offering a dynamic and agile work environment

Founded: 2015, with a mission to provide natural, better snacking options

Company Description:

• buah is a leading provider of freeze-dried fruit and vegetable snacks
• Committed to 100% fruit, 0% additives
• Focuses on e-commerce distribution channels

Company Specialties:

• Vertrieb von gefriergetrocknetem Obst und Gemüse
• E-Commerce

Company Website: buah.de

ASSUMPTION: Buah's small size allows for a high degree of influence and impact on the company's success.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development

Reporting Structure: This role reports directly to the CEO and works closely with the marketing and sales teams

Work Arrangement: Hybrid, with the option to work remotely or from the Munich office

Growth Opportunities:

• Potential to shape the influencer marketing strategy and make a significant impact on the company's success
• Opportunities to expand into new markets and channels
• Possibility to grow into a leadership or management role within the company

ASSUMPTION: This role offers a high degree of responsibility and the opportunity to drive the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Munich, Germany

Office Location(s): Endeweg 5, Munich, Bavaria 81243, DE

Geographic Context:

• Munich, Germany: A vibrant city with a strong economy and a thriving tech scene
• Remote work: Offers flexibility and the opportunity to work from anywhere
• Hybrid work: Combines the benefits of both office and remote work

Work Schedule: Flexible hours, with a focus on results and performance

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for collaboration and social interaction in the office, while also providing the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the CEO and/or other team members
• Final decision and offer

Key Assessment Areas:

• In-depth knowledge of influencer marketing and data-driven strategies
• Leadership and team management skills
• Communication and negotiation skills
• Cultural fit and alignment with buah's values

Application Tips:

• Highlight relevant experience and achievements in influencer marketing
• Demonstrate a strong understanding of the German market and the food and beverage industry
• Showcase your ability to lead and manage a team, as well as your capacity to work independently

ATS Keywords: Influencer Marketing, Data Analysis, Budget Management, Team Leadership, Strategic Planning, Communication, Google Ads, Meta Ads, A/B Testing, Performance Optimization, Relationship Building, Reporting, E-Commerce

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required skills and experiences for this role.

🛠️ Tools & Technologies

• Asana (or similar project management tools)
• Google Ads, Meta, and Bing platforms
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Applicants should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Natürlich (Natural)
• Besser (Better)
• Snacken (Snacking)

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you align with buah's values of being natural, better, and focused on snacking?
• Are you comfortable working in a dynamic, fast-paced environment with a high degree of autonomy?
• Do you thrive in a collaborative work environment and enjoy working with a team to achieve common goals?

ASSUMPTION: Applicants should carefully consider their fit with buah's values and work style before applying.

⚠️ Potential Challenges

• Managing a team remotely and ensuring their engagement and productivity
• Adapting to the dynamic and fast-paced nature of the e-commerce industry
• Balancing the responsibilities of leading a team while also managing individual tasks and projects
• Navigating the competitive influencer marketing landscape and finding innovative ways to stand out

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their application and interview.

📈 Similar Roles Comparison

• This role is unique in its focus on influencer marketing for a healthy snacks brand, but it shares similarities with other marketing leadership positions in the e-commerce sector
• Compared to traditional marketing roles, this position requires a strong focus on data analysis and performance optimization
• Career progression in this role could lead to opportunities in marketing management, e-commerce leadership, or other related fields

ASSUMPTION: Applicants should research similar roles and consider how their skills and experiences align with the requirements of this position.

📝 Sample Projects

• Developing and implementing a comprehensive influencer marketing strategy for a new product launch
• Analyzing campaign performance data to optimize ROAS and improve overall marketing effectiveness
• Building and maintaining strong relationships with key influencers in the German market

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for buah?
• What are the biggest challenges facing the influencer marketing team, and how can this role address them?
• How does buah support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?
• How does buah differentiate itself in the competitive healthy snacks market?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching buah's products, market, and competitors
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.