- Job Title: Technology Business Communications Director
- Company: PNC
- Location: Pittsburgh, PA 15222, United States
- Job Type: Full-Time
- Category: Financial Services
- Date Posted: May 16, 2025
- Experience Level: 10+ years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing communication strategies for a major financial institution.
- Managing a team of communicators and content creators.
- Collaborating with executives and various levels of management.
- Measuring engagement and impact of communications to guide decision-making.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
- 🌟 Strategic Communication Planning: Develop and implement comprehensive communication strategies that align with the unit's strategic direction.
- 📢 Executive Communication: Manage internal and external communications for the technology unit, ensuring consistent messaging and positioning.
- 📊 Thought Leadership: Create and deliver value-added content that positions PNC as a technology leader and a destination for top talent.
- 📈 Client Communications: Develop and execute client communication strategies that enhance PNC's reputation and drive business growth.
- 📊 Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of communication strategies and ensure continuous improvement.
- 🌟 Team Leadership: Lead, coach, and develop a team of communicators, fostering a collaborative and inclusive work environment.
ASSUMPTION: This role requires strong leadership, strategic thinking, and excellent communication skills to drive results and inspire team members.
🎯 Required Qualifications
- Education: Bachelor's degree required; Master's degree or higher preferred.
- Experience: 10+ years of relevant experience, with at least 5 years in a management role.
- Required Skills:
- Proven experience in strategic communication planning and execution.
- Strong leadership and team management skills.
- Excellent written, verbal, and presentation skills.
- Ability to build and maintain strong relationships with executives and stakeholders.
- Proficiency in Microsoft Office Suite and project management tools.
- Preferred Skills:
- Experience in the financial services industry.
- Familiarity with change management and digital marketing strategies.
- Knowledge of HTML, CSS, or other web development languages.
ASSUMPTION: A strong background in strategic communication planning, leadership, and stakeholder management is crucial for success in this role.
💰 Compensation & Benefits
- Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director of Communications role in the financial services sector)
- Benefits:
- Medical, dental, and vision coverage.
- Life insurance and disability protection.
- 401(k) with company match, pension, and stock purchase plans.
- Dependent care reimbursement account and back-up child/elder care.
- Adoption, surrogacy, and doula reimbursement.
- Educational assistance and wellness program.
- Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Communications role in the financial services sector. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 10,001+ employees
- Founded: 1855 (as a national bank)
- Company Description: PNC provides a range of banking and financial services to consumers, corporations, and government entities. They aim to deliver exceptional customer experiences and help their clients achieve their financial goals.
- Company Specialties: Checking, savings, credit cards, auto loans, mortgage, retirement and investments, business banking, corporate and institutional banking, and wealth management.
📊 Role Analysis
- Career Level: Senior-level management role, reporting directly to the Head of Marketing and Communications or a similar executive.
- Reporting Structure: This role is expected to have direct reports, including managers, communicators, and content creators.
- Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates.
- Growth Opportunities: This role offers the potential for career advancement within PNC's Marketing and Communications organization or other business lines.
ASSUMPTION: This role provides an excellent opportunity for a seasoned communications professional to make a significant impact on a major financial institution and grow their career within a large organization.
🌍 Location & Work Environment
- Office Type: Corporate headquarters with a modern, professional work environment.
- Office Location(s): 300 5th Ave, Pittsburgh, Pennsylvania, US
- Geographic Context: Pittsburgh, Pennsylvania, offers a blend of urban and suburban living, with a rich cultural scene, diverse neighborhoods, and affordable housing options.
- Work Schedule: Full-time, with core hours typically between 8:30 AM and 5:00 PM, Monday through Friday.
ASSUMPTION: The work environment is expected to be collaborative, professional, and fast-paced, with a strong focus on teamwork and results-driven communication.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening with the HR department.
3. In-depth phone or video interview with the hiring manager.
4. On-site or virtual interview with key stakeholders.
5. Final decision and offer.
- Key Assessment Areas:
- Strategic communication planning and execution.
- Leadership and team management skills.
- Ability to build and maintain strong relationships with executives and stakeholders.
- Knowledge of the financial services industry and PNC's products and services.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Prepare examples of your strategic communication planning and execution experience.
3. Research PNC's products, services, and industry trends to demonstrate your knowledge and enthusiasm for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Web development languages (HTML, CSS) may be required for certain projects
👔 Cultural Fit Considerations
- Company Values: PNC's core values include integrity, respect, accountability, diversity, and excellence. They foster an inclusive work environment that encourages collaboration, innovation, and continuous learning.
- Work Style: PNC values a strong work-life balance, with a focus on results-driven communication and teamwork. They encourage employees to take initiative, be proactive, and continuously develop their skills.
Self-Assessment Questions:
1. How do your personal values align with PNC's core values?
2. Describe your experience working in a fast-paced, collaborative environment, and how you've handled pressure and tight deadlines.
3. How do you approach continuous learning and professional development?
ASSUMPTION: PNC places a strong emphasis on cultural fit and values-driven decision-making, so candidates should be prepared to discuss their alignment with the company's core values and work style.
⚠️ Potential Challenges
1. Managing multiple projects and stakeholders with competing priorities and tight deadlines.
2. Navigating a large, complex organization with multiple business lines and products.
3. Keeping up with industry trends and regulatory changes in the financial services sector.
ASSUMPTION: These challenges require strong leadership, strategic thinking, and excellent communication skills to overcome effectively.
📈 Similar Roles Comparison
1. Director of Corporate Communications: This role focuses more on internal communications and employee engagement, while the Technology Business Communications Director role emphasizes external communications and thought leadership.
2. Vice President of Marketing Communications: This role may have a broader scope, encompassing all marketing and communications channels, while the Technology Business Communications Director role is more specialized and focused on technology-related communications.
3. Career Path: This role can serve as a stepping stone to senior vice president or chief communications officer roles within PNC or other large organizations.
ASSUMPTION: Understanding the differences between similar roles and the potential career growth opportunities is essential for candidates to assess their fit and long-term goals.
📝 Sample Projects
1. Developing and executing a comprehensive communication strategy for a major product launch or service expansion.
2. Creating thought leadership content for PNC's website, blog, or industry publications to position the company as a technology leader.
3. Managing a crisis communication plan and response in the event of a data breach or other significant issue.
ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical skills required for success in this role.
❓ Key Questions to Ask During Interview
1. How does this role fit into the overall marketing and communications strategy for PNC's technology unit?
2. What are the key priorities for this role in the first 90 days?
3. How does PNC support the professional development and growth of its communications team members?
4. What are the most significant challenges facing the technology unit, and how can effective communication strategies address them?
5. How does PNC measure the success of its communication strategies, and what metrics are most important for this role?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [PNC Careers portal](https://jobs.pnc.com/jobs/).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare examples of your strategic communication planning and execution experience.
4. Research PNC's products, services, and industry trends to demonstrate your knowledge and enthusiasm for the role.
5. Follow up with the hiring manager or HR representative one week after your application submission to inquire about the status of your application.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
