- Job Title: Temporary Growth Marketing Manager
- Company: OLLY
- Location: San Francisco, California, United States
- Job Type: Temporary
- Date Posted: May 9, 2025
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing media campaigns across traditional and digital channels to drive brand awareness and performance.
- Collaborating with cross-functional teams and advertising agencies to deliver effective marketing strategies.
- Balancing disruptive and innovative ideas with practical, proven tactics.
- Analyzing data and elevating key insights to various internal audiences.
- Being flexible in the face of unexpected strategy shifts.
ASSUMPTION: This role requires a strong focus on media strategy and planning, with a balance between creativity and data-driven decision making. The ideal candidate will have experience managing multi-channel media plans and delivering against revenue and brand goals.
📋 Key Responsibilities
- Brand Campaign Media: Support media agency in strategy & planning, execution, optimization, and measurement to drive awareness and HHP across specific tactics of audio, media partnerships, and programmatic banners.
- Performance Marketing: Drive performance marketing execution to deliver growth of DTC and Ecomm channels with a full-funnel mindset, partnering with channel owners on Amazon, Omni, and Olly.com with specific tactics of affiliate marketing, paid search, and shoppable media.
- Measurement: Partner with Insights team to deliver ongoing clear, insight-driven, and actionable reporting that delivers meaningful insights and real-time optimizations.
- Integration: Represent paid media as a subject matter expert and drive integration with cross-functional partners in creative via campaign briefing and ongoing asset optimization and management.
ASSUMPTION: The role requires a strong understanding of both brand and performance marketing, with the ability to balance short-term performance goals with long-term brand building strategies.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Advertising, or a related field.
- Experience: 5-7 years in media strategy and planning, with a focus on upper and lower funnel advertising campaigns that deliver measurable revenue.
- Required Skills:
- Proven experience planning media for fast-growing brands and/or managing media agencies.
- Highly collaborative and ability to integrate media efforts with cross-functional teams.
- Ability to balance disruptive and innovative ideas with practical, proven tactics.
- Ability to analyze data and elevate key insights to various internal audiences.
- Ability to be flexible in the face of unexpected strategy shifts.
- Highly organized, detail-oriented, and self-motivated.
- Comfortable in a data-driven business environment.
- Proficient in Excel and other MS Office products.
ASSUMPTION: The ideal candidate will have a strong background in media strategy and planning, with a proven track record of driving results in a fast-paced environment.
💰 Compensation & Benefits
- Salary Range: $55 - $65/hr (dependent on experience)
- Benefits: Not specified
- Working Hours: 40 hours/week, 12-month temporary position
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 51-200 employees
- Founded: Not specified
- Company Description: OLLY is a maker of premium nutrition and wellness products. Our mission is to inspire lifelong healthy habits by bringing simplicity, inspiration, and delight to the world of vitamins and supplements.
- Company Specialties: Vitamins and Minerals, Nutrition, Health and Wellness, and Supplements
📊 Role Analysis
- Career Level: Mid-level marketing role with potential for growth in a growing company.
- Reporting Structure: Reports directly to the Growth Marketing Director.
- Work Arrangement: Hybrid work schedule, with a requirement to be authorized to work in the United States without sponsorship.
Growth Opportunities:
- Potential to grow within the marketing department as the company expands.
- Opportunity to make a significant impact on the brand's marketing strategy and performance.
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing company within the wellness industry, with potential for career growth and development.
🌍 Location & Work Environment
- Office Type: Hybrid work schedule, with a requirement to be on-site in San Francisco, California.
- Office Location(s): 415 Jackson St, FL 2, San Francisco, California 94111, US
- Geographic Context: San Francisco, California, United States
- Work Schedule: Full-time, 40 hours/week, with a requirement to be on-site in San Francisco, California.
ASSUMPTION: The hybrid work arrangement allows for flexibility while still requiring on-site presence in San Francisco, California.
💼 Interview & Application Insights
- Typical Process: Not specified
- Key Assessment Areas: Media strategy and planning, data analysis, collaboration, and adaptability.
- Application Tips:
- Highlight relevant media strategy and planning experience in your resume.
- Showcase your ability to analyze data and draw meaningful insights in your cover letter.
- Emphasize your collaborative skills and adaptability in your application materials.
- ATS Keywords: Media Strategy, Advertising, Performance Marketing, Data Analysis, Collaboration, Campaign Management, Optimization, Measurement, Creative Thinking, Detail Oriented, Self-Motivated, Excel Proficiency, Cross-Functional Integration, Insight Reporting, Flexibility, Tactical Planning
ASSUMPTION: The interview process will likely focus on assessing the candidate's media strategy and planning skills, data analysis abilities, collaboration, and adaptability.
🛠️ Tools & Technologies
- Not specified
ASSUMPTION: The required tools and technologies for this role will likely include media planning and buying platforms, data analysis software, and project management tools.
👔 Cultural Fit Considerations
- Company Values: Not specified
- Work Style: Collaborative, data-driven, and adaptable.
- Self-Assessment Questions:
- How have you balanced disruptive and innovative ideas with practical, proven tactics in previous roles?
- How have you analyzed data to drive meaningful insights and real-time optimizations in previous roles?
- How have you collaborated with cross-functional teams to deliver effective marketing strategies in previous roles?
ASSUMPTION: The ideal candidate will be a strong cultural fit with a collaborative, data-driven, and adaptable work style.
⚠️ Potential Challenges
- Balancing short-term performance goals with long-term brand building strategies.
- Managing multiple media channels and tactics simultaneously.
- Working in a fast-paced, dynamic environment with shifting priorities.
ASSUMPTION: The role may present challenges in balancing short-term performance goals with long-term brand building strategies, managing multiple media channels and tactics simultaneously, and working in a fast-paced, dynamic environment with shifting priorities.
📈 Similar Roles Comparison
- Career Path Comparison: This role is similar to a Senior Media Planner or Media Manager role in a growing company, with potential for growth into a Director or VP of Marketing role.
- Industry-Specific Context: The wellness industry is growing and competitive, with a focus on digital marketing and data-driven decision making.
ASSUMPTION: This role is similar to a Senior Media Planner or Media Manager role in a growing company, with potential for growth into a Director or VP of Marketing role. The wellness industry is growing and competitive, with a focus on digital marketing and data-driven decision making.
📝 Sample Projects
- Developing and executing a multi-channel media plan to launch a new product line.
- Optimizing a paid search campaign to improve ROI and drive revenue growth.
- Collaborating with the creative team to develop and execute a targeted media campaign to drive brand awareness.
ASSUMPTION: Sample projects may include developing and executing media plans, optimizing campaigns to improve ROI, and collaborating with cross-functional teams to drive brand awareness and revenue growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to integrating media efforts with other marketing channels and cross-functional teams?
ASSUMPTION: Asking these questions can help you better understand the role's priorities, the company's marketing strategy, and how the role fits into the broader organizational context.
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through this [link](https://job-boards.greenhouse.io/olly/jobs/4563156005).
- Customize your resume to highlight relevant media strategy and planning experience.
- Tailor your cover letter to showcase your data analysis skills and collaborative abilities.
- Prepare examples of your media planning and optimization work to demonstrate your qualifications.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ Disclaimer
- This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
