📌 Core Information
🔹 Job Title: Director, Social Media & Influencer
🔹 Company: The North Face
🔹 Location: Denver, Colorado
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global social media strategy to enhance brand engagement and presence
- Overseeing content creation and influencer strategy across all social channels
- Monitoring social trends and conversations to advance brand priorities
- Collaborating cross-functionally with product, retail, digital, and marketing teams
- Building and nurturing relationships with influencers, creators, and platforms
ASSUMPTION: This role requires a strategic thinker with a strong creative vision and a deep understanding of social media platforms and emerging trends.
📋 Key Responsibilities
✅ Develop and lead short and long-term social and influencer strategy for The North Face, ensuring alignment with overall brand objectives
✅ Create and execute platform-specific content strategies that authentically connect TNF’s performance and lifestyle messaging with consumers
✅ Build and nurture relationships with influencers, creators, and platforms, creating ambassador and influencer programs
✅ Lead a team responsible for content creation, community management, and campaign execution across social media
✅ Own key performance metrics for all social content, creating advanced reporting frameworks to measure engagement, conversion, and revenue impact
✅ Work cross-functionally with product, retail, digital, and marketing teams to ensure cohesive storytelling across all touchpoints
✅ Develop platform-specific strategies across Instagram, TikTok, YouTube, and emerging channels to maximize engagement
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong leadership skills to manage a team and collaborate effectively with various departments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 8+ years of experience in developing and implementing successful social media strategies for brands
Required Skills:
- Proven experience developing and implementing successful social media strategies for brands
- In-depth knowledge of social platforms and emerging platforms
- Hands-on experience crafting engaging and brand-relevant content calendars
- Familiarity with leveraging consumer-generated content
- Experience identifying, negotiating, and managing relationships with influencers, creators, and agencies to drive campaigns
- Experience with social listening and trend analysis
- Track record of fostering brand communities
Preferred Skills:
- Experience working with a global brand
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in social media strategy, content creation, and influencer management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $151,200 - $189,000 annually
Benefits:
- Medical, dental, vision, and 401(k) plans
- Competitive compensation package and incentive potential
- Extensive development and growth opportunities
- Strong focus on diversity, inclusion, and work-life balance
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on market pay data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, focusing on outdoor exploration and sports culture
Company Size: 1,001-5,000 employees, offering a large and diverse work environment
Founded: 1966, with a rich history in outdoor exploration and technical gear
Company Description:
- Premier exploration company with a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product
- Founded in the counterculture of Berkeley, CA in 1966, with a strong commitment to sustainability and active lifestyles
- Believes that exploration is a mindset – both on the mountain and off the mountain – and infuses everything the company does
Company Specialties:
- Technical gear for alpine climbing, rock climbing, running, skiing, snowboarding, and hiking
- Commitment to sustainability and environmental responsibility
- Global brand with a strong presence in North America, Europe, and Asia
Company Website: www.thenorthface.com
ASSUMPTION: The North Face offers a unique work environment for candidates passionate about outdoor exploration, sustainability, and active lifestyles.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Chief Marketing Officer (CMO)
Reporting Structure: This role leads a team responsible for content creation, community management, and campaign execution across social media
Work Arrangement: On-site, full-time position, with the possibility of hybrid or remote work arrangements in the future
Growth Opportunities:
- Potential to advance within the marketing department or take on additional responsibilities as the company grows
- Opportunities to collaborate with various departments and gain exposure to different aspects of the business
- Access to professional development and training programs to enhance skills and advance career growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the brand's global social media presence.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, collaborative work environment
Office Location(s): 1551 Wewatta St, Denver, Colorado 80202, US
Geographic Context:
- Denver, Colorado, with a vibrant outdoor culture and easy access to the Rocky Mountains
- Strong local sports culture, with a focus on skiing, snowboarding, hiking, and other outdoor activities
- Growing tech and startup scene, with a diverse range of industries and job opportunities
Work Schedule: Standard full-time work schedule, with flexibility for remote work arrangements as needed
ASSUMPTION: The Denver office offers a dynamic work environment, with easy access to outdoor recreation and a thriving cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the Chief Marketing Officer (CMO)
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in content creation
- Strong leadership and team management skills
- Deep understanding of social media platforms and trends
- Ability to collaborate effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful social media campaigns you've led or contributed to
- Research The North Face's brand voice and values to ensure your application aligns with the company's culture
- Be prepared to discuss your personal connection to outdoor exploration and active lifestyles
ATS Keywords: Social Media Strategy, Content Creation, Influencer Management, Community Management, Data Analysis, Trend Analysis, Relationship Building, Creative Vision, Performance Metrics, Cross-Functional Collaboration, Engagement Strategies, Consumer-Generated Content, Ambassador Programs, Campaign Execution, Sports Culture Knowledge, Brand Storytelling
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and leadership skills, as well as their understanding of social media trends and The North Face's brand.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, YouTube, Facebook, Twitter, and emerging channels
- Social media management tools: Hootsuite, Sprout Social, Buffer, or similar platforms
- Analytics tools: Google Analytics, Facebook Insights, Instagram Insights, or similar platforms
- Project management tools: Asana, Trello, or similar platforms
- Design tools: Canva, Adobe Creative Suite, or similar platforms
ASSUMPTION: Familiarity with these tools and platforms is preferred, but not required, as The North Face will provide training and support for the right candidate.
👔 Cultural Fit Considerations
Company Values:
- United to move the world forward
- Exploration is a mindset
- Love wild places
- Spark curiosity
- Empower and inspire
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and innovative
- Passionate about outdoor exploration and active lifestyles
- Committed to sustainability and environmental responsibility
Self-Assessment Questions:
- How do you align with The North Face's commitment to exploration and sustainability?
- Describe a time when you successfully led a team to achieve a significant goal. What was your role, and what steps did you take to ensure the team's success?
- How do you stay up-to-date with emerging social media trends and platforms? Can you provide an example of a recent trend and how you've incorporated it into your strategy?
ASSUMPTION: Candidates who demonstrate a strong connection to The North Face's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a global team with varying time zones and cultural backgrounds
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Balancing the need for authenticity and creativity with the demands of consistent, high-quality content production
- Collaborating effectively with cross-functional teams and stakeholders
- Measuring and communicating the impact of social media efforts on overall business objectives
ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its global scope and focus on both performance and lifestyle messaging
- Unlike other social media roles, this position requires a deep understanding of sports culture, athletic apparel, and male consumer behavior
- Career path comparison: This role offers significant growth potential, with opportunities to advance within the marketing department or take on additional responsibilities as the company grows
ASSUMPTION: This role offers a unique blend of strategic thinking, creativity, and leadership, with a strong focus on global brand management and influencer marketing.
📝 Sample Projects
- Developing and executing a global social media campaign to launch a new product line, targeting both performance athletes and casual outdoor enthusiasts
- Creating and managing an ambassador program, identifying and partnering with influencers who align with The North Face's brand values and mission
- Analyzing social media data to inform content strategy and optimize performance across platforms
ASSUMPTION: These projects demonstrate the candidate's ability to balance strategic thinking, creativity, and data-driven decision-making in a global brand context.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for The North Face, and how will my work contribute to the brand's success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The North Face support the growth and development of its employees, and what opportunities are there for professional advancement?
- What is the company's approach to work-life balance, and how does this role accommodate flexible scheduling or remote work arrangements?
- How does The North Face measure the success of its social media efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
ASSUMPTION: These questions will help you better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful social media campaigns you've led or contributed to
- Research The North Face's brand voice and values to ensure your application aligns with the company's culture
- Be prepared to discuss your personal connection to outdoor exploration and active lifestyles
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
