Trade Marketing Analyst

📌 Core Information

🔹 Job Title: Trade Marketing Analyst

🔹 Company: Woodstream

🔹 Location: Lancaster, Pennsylvania, United States

🔹 Job Type: On-site

🔹 Category: Manufacturing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Transforming data into actionable strategies to drive brand awareness and sales.
• Collaborating with cross-functional teams to optimize trade marketing initiatives.
• Analyzing performance metrics to make data-driven decisions.
• Working in a fast-paced, dynamic environment.
• Contributing to a stable, growing working environment with a history of 150 years of doing business.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced environment. The ideal candidate will have a Bachelor's degree in a business-related field and 1-2 years of experience in business.

📋 Key Responsibilities

✅ Develop and implement strategic trade marketing plans to drive brand awareness, visibility, and sales.

✅ Collaborate with cross-functional teams to align trade marketing strategies with overall business goals.

✅ Conduct research and analysis to identify key trends, competitive landscape, and opportunities for growth.

✅ Utilize market insights to inform the development of targeted trade marketing initiatives.

✅ Oversee the planning, execution, and evaluation of trade promotions, ensuring optimal ROI.

✅ Work closely with sales teams to develop promotions that drive customer engagement and loyalty.

✅ Build and maintain strong relationships with key retail partners and distributors.

✅ Collaborate with sales teams to create customized trade marketing programs that meet the unique needs of different channels and customers.

✅ Define and track key performance indicators (KPIs) to measure the success of trade marketing programs.

✅ Analyze data to make data-driven decisions and continuously optimize strategies.

✅ Perform other duties as assigned.

ASSUMPTION: The Trade Marketing Analyst will be responsible for creating and analyzing sales data to develop actionable strategies that drive brand awareness and sales. This role involves collaborating with cross-functional teams to optimize trade marketing initiatives and track performance metrics.

🎯 Required Qualifications

Education: Bachelor's degree in a business-related field.

Experience: 1-2 years of experience in business.

Required Skills:

• Proficient in Excel
• Strong analytical and problem-solving abilities
• Strong communication and interpersonal skills
• Ability to thrive in a fast-paced, dynamic environment

Preferred Skills:

• Experience in the consumer goods industry
• Experience with sales and analytical skills

ASSUMPTION: Candidates should have a Bachelor's degree in a business-related field and 1-2 years of experience in business. Strong analytical, communication, and problem-solving skills are essential for success in this fast-paced environment.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (based on industry standards for entry-level business roles in Lancaster, Pennsylvania)

Benefits:

• Bonus Program
• 401k with Company Match
• Health, Dental & Vision Insurance effective on the first day of employment
• Parental Leave
• Adoption Assistance
• Paid Basic Life & Disability Insurance
• Accident, Critical Illness, & Hospital Insurance Options
• ID Theft & Legal Assistance Plan Options
• Paid Vacation and Holidays
• Stable, growing working environment with a history of 150 years of doing business
• Opportunity to advance within the company

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level business roles in Lancaster, Pennsylvania. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically focused on consumer products and animal control solutions.

Company Size: 201-500 employees (mid-sized)

Founded: 1830, with a rich history and stable growth in the consumer goods market.

Company Description:

• Woodstream has been manufacturing and marketing consumer products for over a century.
• Nearly doubling in size in the past few years, Woodstream's growth has been driven by a customer-driven approach to product development, a dedicated design organization that focuses on innovation, quality, and safety, and a commitment to an industry-leading level of service for retailers and end-user customers.
• Woodstream has executed numerous strategic acquisitions, successfully managed the subsequent integration activities, and assembled a robust portfolio of company-owned brands to better serve the market.
• The company's strategies focus on building brand awareness and acceptance of superior products, continuing to develop proprietary technologies, commercializing innovative new products, driving products through a diversified and growing distribution network, and maximizing long-term profitability while increasing market share and revenues in key vertical markets.

Company Specialties:

• Makers of Innovative Consumer Products

Company Website: http://www.woodstream.com

ASSUMPTION: Woodstream's focus on innovation, quality, and customer service makes it an attractive employer for candidates seeking a stable, growing working environment with opportunities for advancement.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: The Trade Marketing Analyst will report directly to the Vice President of Trade Marketing.

Work Arrangement: On-site, full-time (40 hours per week) at Woodstream's headquarters in Lancaster, Pennsylvania.

Growth Opportunities:

• Potential career progression within the trade marketing department or related functions.
• Opportunities to work on high-impact projects and contribute to the company's growth.
• Chance to gain experience in a dynamic, fast-paced environment and develop skills in data analysis, strategic planning, and cross-functional collaboration.

ASSUMPTION: The Trade Marketing Analyst role offers excellent growth opportunities for candidates seeking to establish a strong foundation in their career, gain valuable experience, and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: On-site, with a stable, growing working environment and a history of 150 years of doing business.

Office Location(s): 29 E King St, Suite 201, Lancaster, Pennsylvania 17602, US

Geographic Context:

• Lancaster, Pennsylvania, is a mid-sized city with a population of approximately 60,000 people.
• The city offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and historical sites.
• Lancaster is located in the heart of Pennsylvania's Dutch Country, known for its rich history, beautiful landscapes, and vibrant arts scene.

Work Schedule: Full-time (40 hours per week), with standard business hours from Monday to Friday.

ASSUMPTION: Lancaster, Pennsylvania, offers a pleasant work-life balance, with a combination of urban and rural environments, cultural attractions, and outdoor recreation opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Analytical skills and problem-solving abilities.
• Communication and interpersonal skills.
• Cultural fit and alignment with Woodstream's core values.
• Experience with data analysis and strategic planning.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for the Trade Marketing Analyst role.
• Demonstrate your proficiency in Excel and familiarity with data analysis tools.
• Showcase your ability to thrive in a fast-paced, dynamic environment.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.

ATS Keywords: Trade Marketing, Analyst, Data Analysis, Strategic Planning, Consumer Goods, Business, Excel, Problem-Solving, Communication, Teamwork, On-site

ASSUMPTION: Woodstream's hiring process focuses on assessing candidates' analytical skills, communication abilities, and cultural fit for the Trade Marketing Analyst role.

🛠️ Tools & Technologies

• Excel (required)
• Data analysis tools (e.g., SQL, Python, R)
• Presentation software (e.g., PowerPoint)
• Collaboration tools (e.g., Microsoft Teams, Slack)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Trade Marketing Analyst will be expected to have proficiency in Excel and familiarity with data analysis tools. Other tools and technologies may be required based on the specific needs of the role and the projects undertaken.

👔 Cultural Fit Considerations

Company Values:

• Customer-driven approach to product development.
• Commitment to innovation, quality, and safety.
• Focus on an industry-leading level of service for retailers and end-user customers.
• Emphasis on cross-segment and cross-business synergies to increase overall company margins, operational efficiencies, market share, retail relationships, and revenue growth.

Work Style:

• Fast-paced and dynamic environment.
• Collaborative and cross-functional teams.
• Focus on data-driven decision-making and continuous optimization.
• Opportunities for growth and advancement within the company.

Self-Assessment Questions:

• How do your analytical skills and problem-solving abilities enable you to thrive in a fast-paced, dynamic environment?
• How do your communication and interpersonal skills contribute to effective collaboration and teamwork in a cross-functional setting?
• How do your personal work style and preferences align with Woodstream's company values and work environment?

ASSUMPTION: Candidates should carefully consider their fit with Woodstream's company values and work environment, as well as their ability to thrive in a fast-paced, dynamic environment with a strong focus on data-driven decision-making and continuous optimization.

⚠️ Potential Challenges

• The Trade Marketing Analyst role may require working on tight deadlines and managing multiple projects simultaneously.
• Candidates may face competition from other qualified applicants for this role.
• The role may involve occasional travel to meet with retail partners and attend industry events.
• The dynamic nature of the role may present challenges in maintaining work-life balance.

ASSUMPTION: Candidates should be prepared to manage tight deadlines, prioritize tasks effectively, and maintain a strong work ethic to succeed in this role.

📈 Similar Roles Comparison

• The Trade Marketing Analyst role is similar to other entry-level marketing or business analyst positions, but with a focus on the consumer goods industry and trade marketing strategies.
• Compared to other entry-level roles, the Trade Marketing Analyst position offers excellent growth opportunities and the chance to make a significant impact on the company's success.
• Career paths for Trade Marketing Analysts may lead to roles such as Trade Marketing Manager, Senior Trade Marketing Analyst, or related marketing or business management positions.

ASSUMPTION: Candidates should consider the unique aspects of the Trade Marketing Analyst role and how it compares to other entry-level marketing or business analyst positions when evaluating their career prospects.

📝 Sample Projects

• Analyzing sales data to identify trends and opportunities for growth in specific product categories or retail channels.
• Developing and implementing targeted trade marketing initiatives to drive brand awareness, visibility, and sales in key markets.
• Collaborating with cross-functional teams to optimize trade marketing strategies and track performance metrics.
• Creating and presenting reports on trade marketing performance to senior leadership and stakeholders.

ASSUMPTION: The Trade Marketing Analyst role involves a variety of projects that require strong analytical skills, strategic thinking, and effective communication to drive brand awareness, visibility, and sales.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall trade marketing strategy and organization structure?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for growth and advancement within the trade marketing department or related functions?
• How does Woodstream support the professional development and career growth of its employees?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a better understanding of the company's culture, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for the Trade Marketing Analyst role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
• Familiarize yourself with Woodstream's company values, work environment, and growth opportunities.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.