Trade Marketing Assistant - Alternance

📌 Core Information

🔹 Job Title: Trade Marketing Assistant - Alternance

🔹 Company: Suntory Global Spirits

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategic brand activation plans
• Managing agency relationships for production and execution
• Bringing brands to life in on-trade and off-trade channels
• Evaluating and reporting on activation campaigns
• Building strong partnerships with internal and external stakeholders

ASSUMPTION: This role requires a high level of organization, multitasking, and project management skills to handle multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Develop strategic brand activation plans aligned to brand and channel objectives

✅ Identify and use consumer and shopper insights to adapt activation plans and key sales drivers

✅ Develop activation briefs aligned to plans and sales pitches oriented per channel

✅ Collect sales force requirements and synthesize field needs

✅ Manage defined groups of agencies for production, execution requirements, and ensure value for money

✅ Lead and execute best-in-class activations, working with agencies and key customer contacts

✅ On-trade: bring to life the expression of our brands in standard & prestige accounts

✅ Off-trade: support the follow-up of activation campaigns

✅ POS: participate in the development of point-of-sale displays and associated promotional & scalable kits

✅ Ensure that brand visual identities and communication guidelines are properly executed in all activity material and communications in store in line with the 6Ps

✅ Responsible for the sign-off of all communication/POS materials to be executed

✅ Analyze and draw up a quantitative and qualitative report on actions implemented in stores

✅ Ensure tracking and management of the activity budget including raising of PO’s

✅ Build excellent relations with the Commercial Marketing Manager, Key Account Managers, Activation Specialist, Brand Managers, and Sales Representatives to foster a partnership approach to building channel/customer plans

✅ Work hand in hand with Marketing Procurement, Logistics, and Supply Chain Team to ensure excellent execution of projects

✅ Create and manage strong relationships with external agencies

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and interpersonal skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: With a 4/5-year higher education qualification, you have a strong interest in marketing and sales.

Experience: No specific experience required as this is an entry-level role.

Required Skills:

• Strong interest in marketing and sales
• Rigor and ability to manage priorities
• Agility and flexibility
• Organization, adaptability, initiative, and curiosity
• Results-oriented mindset
• Mastery of Microsoft Office (Excel, Powerpoint)
• Fluency in French and English

Preferred Skills:

• Commercial or brand marketing experience
• Knowledge of spirits industry

ASSUMPTION: While not explicitly stated, having some basic knowledge of the spirits industry and marketing principles would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: As this is an internship, the compensation is not specified. However, internships in France typically offer a monthly stipend ranging from €1,200 to €1,500 gross per month, depending on the company and the candidate's level of education.

Benefits:

• Opportunity to gain experience in the premium spirits industry
• Working in a dynamic and challenging sector
• possibility to discover the commercial world of a global company

Working Hours: Full-time (35 hours/week), with a 1-year duration starting in September 2025.

ASSUMPTION: The salary range provided is an estimate based on typical internship compensation in France. The actual compensation may vary depending on the candidate's qualifications and the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Suntory Global Spirits is a world leader in premium spirits, known for its craftsmanship of premium whiskies, Japanese whiskies, leading Scotch brands, tequila, gin, and Ready-To-Drink cocktails.

Company Size: 5,001-10,000 employees. As a large company, Suntory Global Spirits offers opportunities for growth and exposure to diverse teams and projects.

Founded: The company's founding date is not specified, but it is a subsidiary of Suntory Holdings Limited of Japan.

Company Description:

• Inspires the brilliance of life through premium spirits
• Creates rich experiences for people in harmony with nature
• Driven by core values of Growing for Good, Yatte Minahare, and Giving Back to Society

Company Specialties:

• Premium spirits production and distribution
• Brand marketing and management
• Global operations and supply chain management

Company Website: http://www.suntoryglobalspirits.com

ASSUMPTION: Suntory Global Spirits is a global company with a strong presence in the premium spirits industry, offering opportunities for international exposure and career growth.

📊 Role Analysis

Career Level: Entry-level (Intern). This role is designed for students or recent graduates seeking to gain practical experience in trade marketing.

Reporting Structure: The role reports directly to the Commercial Marketing Manager On Trade.

Work Arrangement: On-site, full-time, with a 1-year duration starting in September 2025.

Growth Opportunities:

• Potential full-time employment after the internship, depending on performance and business needs
• Exposure to various aspects of trade marketing and the spirits industry
• Opportunity to work with and learn from experienced professionals

ASSUMPTION: This internship provides a unique opportunity for candidates to gain practical experience in trade marketing and potentially launch their careers in the spirits industry.

🌍 Location & Work Environment

Office Type: Corporate office environment in Paris, France.

Office Location(s): Paris, Île-de-France, France.

Geographic Context:

• Paris is the capital and most populous city of France
• Île-de-France is the most populous and wealthiest region of France
• Paris offers a vibrant cultural scene, rich history, and diverse culinary experiences

Work Schedule: Full-time, with a 1-year duration starting in September 2025.

ASSUMPTION: Working in Paris offers candidates the opportunity to experience the city's unique culture and lifestyle while gaining valuable professional experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with company values
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Adaptability and initiative

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for marketing and the spirits industry
• Showcase your ability to manage multiple projects and priorities

ATS Keywords: Marketing, Sales, Strategic Planning, Brand Activation, Project Management, Consumer Insights, Communication, Teamwork, Organization, Adaptability, Initiative, Curiosity, Results-oriented, Microsoft Office, Fluency in French, Fluency in English, Commercial Marketing, Brand Marketing, Spirits Industry

ASSUMPTION: The application process for this role may vary depending on the company's hiring practices and the number of applicants. It is essential to stay informed about the application status and follow up as needed.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Powerpoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Growing for Good
• Yatte Minahare (Do your best)
• Giving Back to Society

Work Style:

• Dynamic and challenging sector
• Collaborative and cross-functional teams
• Opportunities for growth and exposure to diverse projects

Self-Assessment Questions:

• Do you align with Suntory Global Spirits' core values of Growing for Good, Yatte Minahare, and Giving Back to Society?
• Are you comfortable working in a dynamic and challenging environment?
• Do you possess strong organizational skills and the ability to manage multiple priorities?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a dynamic and fast-paced work environment
• Working with various teams and departments to ensure excellent project execution
• Developing a deep understanding of the spirits industry and its marketing landscape

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, initiative, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to other trade marketing assistant positions but may offer more exposure to global brands and a larger company structure
• In the spirits industry, trade marketing roles often focus on on-trade and off-trade channel activation and management
• Career paths in trade marketing may lead to roles such as Trade Marketing Manager, Brand Manager, or Commercial Marketing Manager

ASSUMPTION: This role provides a unique opportunity to gain experience in trade marketing for a global spirits company, with potential career growth and development opportunities.

📝 Sample Projects

• Developing a strategic brand activation plan for a leading spirits brand
• Managing agency relationships for production and execution requirements for a major campaign
• Evaluating and reporting on the success of an activation campaign in a key market

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that may be encountered in this role, providing candidates with an understanding of the day-to-day work involved.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the brand and the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching the company, its products, and the spirits industry
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.