Trade Marketing Associate, North (Nigeria)

📌 Core Information

🔹 Job Title: Trade Marketing Associate, North (Nigeria)

🔹 Company: Sun King

🔹 Location: Abuja, Nigeria

🔹 Job Type: Full-time

🔹 Category: Marketing & Creative

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving disbursement of marketing merchandise tailored to trade needs
• Planning and executing Sun King's participation in trade events and exhibitions
• Managing marketing merchandise accountability and accuracy
• Conducting trade visits for customer behavior insights and route-to-market effectiveness
• Collaborating with regional sales teams for growth opportunities and marketing-led sales initiatives

ASSUMPTION: This role requires a high level of organization, communication, and adaptability to manage multiple tasks and stakeholders effectively.

📋 Key Responsibilities

✅ Think, design, produce, and promptly distribute promotional materials tailored to the needs of the trade

✅ Identify, plan, and execute Sun King’s participation in trade Events and Exhibitions in the northern part of Nigeria

✅ Ensure accountability and accuracy of marketing merchandise in the stores and northern warehousing

✅ Ensure marketing stock sheet and trackers are regularly updated

✅ Conduct trade visits to gather insights on customer behavior, and route-to-market effectiveness

✅ Assist with the northern retail outlet and collection centre branding

✅ Work closely with the regional sales team to identify growth opportunities and ensure execution of marketing-led sales initiatives

ASSUMPTION: This role involves frequent travel and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business Administration, or related field

Experience: 2+ years of trade marketing, field marketing, or sales experience, preferably in FMCG, telecoms, or solar/energy sector

Required Skills:

• Familiarity with the northern Nigerian market and ability to speak Hausa (strong advantage)
• Good people management skills and the ability to manage field teams, agents, and third-party vendors
• Comfortable with frequent travel across the region
• Excellent communication, reporting, and project coordination skills
• Must be adaptable, and solution-oriented

Preferred Skills:

• Experience in the solar or energy sector
• Fluency in additional local languages

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM software would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Nigeria typically falls between ₦5,000,000 - ₦8,000,000 per annum, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in the region.

Benefits:

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture with enthusiastic colleagues driven by innovation and impact
• A truly multicultural experience working with diverse nationalities and backgrounds
• Structured, tailored learning and development programs through the Sun Center for Leadership

Working Hours: Full-time position with standard working hours, Monday to Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required due to trade events and exhibitions.

ASSUMPTION: Sun King offers competitive compensation and benefits packages for the renewable energy sector in Nigeria.

📌 Applicant Insights

🔍 Company Context

Industry: Sun King operates in the renewable energy sector, focusing on providing affordable solar energy solutions to off-grid consumers worldwide.

Company Size: Sun King is a mid-sized company with 1,001-5,000 employees globally, offering a dynamic and collaborative work environment.

Founded: Sun King was founded in 2009 and has since grown to become the leading off-grid solar provider globally, powering over 20 million homes in more than 40 countries.

Company Description:

• Sun King designs, distributes, installs, and finances solar energy solutions
• Committed to powering access to brighter lives in Africa, Asia, and beyond
• Focuses on the 1.8 billion global consumers who cannot reliably access or afford traditional electrical grid connections

Company Specialties:

• Off-grid solar solutions
• Pay-as-you-go (PAYG) financing models
• Last-mile distribution and customer acquisition strategies

Company Website: sunking.com

ASSUMPTION: Sun King's mission-driven approach and commitment to social impact make it an attractive employer for candidates seeking purpose-driven careers.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in trade marketing and field operations.

Reporting Structure: The Trade Marketing Associate will report directly to the Trade Marketing Manager and work closely with regional sales teams and other marketing departments.

Work Arrangement: This is an on-site position based in Abuja, Nigeria, with frequent travel required to attend trade events and conduct field visits.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Expanding skills and expertise in trade marketing, field operations, and event management
• Gaining experience in the renewable energy sector and working with diverse teams across Africa and Asia

ASSUMPTION: Sun King's rapid expansion and global presence offer ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Sun King's Abuja office is a modern, collaborative workspace that fosters innovation and teamwork.

Office Location(s): Abuja, Nigeria

Geographic Context:

• Abuja is the capital city of Nigeria, offering a mix of urban and suburban living
• The city is known for its cultural diversity, vibrant food scene, and numerous historical sites
• Abuja has a tropical wet and dry climate, with distinct wet and dry seasons

Work Schedule: Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM, with occasional overtime required for trade events and exhibitions.

ASSUMPTION: Abuja offers a unique blend of urban convenience and cultural experiences, making it an attractive location for professionals seeking a dynamic work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Trade Marketing Manager or a senior member of the marketing team

Key Assessment Areas:

• Problem-solving skills and adaptability
• Communication and interpersonal skills
• Project management and organizational skills
• Cultural fit and alignment with Sun King's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Sun King's mission and the renewable energy sector
• Showcase your ability to manage multiple priorities and adapt to changing circumstances
• Prepare examples of your trade marketing or field operations experience and how you've overcome challenges

ATS Keywords: Trade Marketing, Field Marketing, Sales Experience, FMCG, Telecoms, Solar, Energy Sector, People Management, Customer Behavior Insights, Project Coordination, Communication Skills, Adaptability, Solution Orientation, Branding, Event Planning, Market Familiarity

ASSUMPTION: Sun King's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design software (e.g., Adobe Creative Suite, Canva) for promotional materials

ASSUMPTION: Familiarity with these tools and technologies is expected for this role, and candidates should be comfortable learning and adapting to new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Sun King encourages creativity and continuous improvement
• Impact: The company is committed to making a positive difference in the lives of its customers and communities
• Collaboration: Sun King fosters a culture of teamwork and open communication

Work Style:

• Adaptable and solution-oriented: Candidates should be comfortable working in a dynamic and sometimes unpredictable environment
• Results-driven: Sun King values employees who take initiative and deliver tangible outcomes
• Cultural sensitivity: Given Sun King's global presence, candidates should be respectful and appreciative of diverse cultures and backgrounds

Self-Assessment Questions:

• How do you stay organized and manage multiple priorities in a fast-paced environment?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in your role?
• How do you approach working with diverse teams and stakeholders, and how have you navigated cultural differences in the past?

ASSUMPTION: Sun King's company culture is driven by its mission to provide affordable energy to underserved communities, and candidates who align with this purpose will thrive in the organization.

⚠️ Potential Challenges

• Frequent travel and occasional overtime may be required for trade events and exhibitions
• The role involves managing multiple stakeholders, which can sometimes be challenging and time-consuming
• Candidates may face language barriers or cultural differences when working with diverse teams and customers
• The renewable energy sector can be unpredictable and subject to market fluctuations, which may impact the role's priorities or workload

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to Sun King's mission and values.

📈 Similar Roles Comparison

• Trade Marketing Associate vs. Field Marketing Manager: The former focuses more on event planning and merchandise management, while the latter oversees field teams and sales strategies
• Trade Marketing Associate vs. Brand Manager: The former is more focused on trade-specific marketing activities, while the latter is responsible for overall brand strategy and positioning
• Career progression: This role can lead to senior marketing positions, such as Trade Marketing Manager or Marketing Director, with experience and demonstrated success

ASSUMPTION: While these roles share some similarities, each has unique responsibilities and requirements that cater to different skill sets and career goals.

📝 Sample Projects

• Planning and executing a successful trade exhibition, including designing promotional materials, coordinating logistics, and managing on-site activities
• Conducting a customer behavior analysis to identify trends and opportunities for improving route-to-market effectiveness
• Developing and implementing a marketing-led sales initiative to drive growth in a specific region or product category

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Trade Marketing Associate role at Sun King.

❓ Key Questions to Ask During Interview

• How does this role contribute to Sun King's overall mission and growth strategy?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Sun King support the professional development and career growth of its employees?
• What are the most rewarding and challenging aspects of working in the trade marketing department at Sun King?
• How does Sun King foster a culture of innovation and collaboration, and how can I contribute to this as a new employee?

ASSUMPTION: These questions demonstrate a candidate's interest in Sun King's mission, culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your trade marketing or field operations experience and how you've overcome challenges
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.