📌 Core Information
🔹 Job Title: Trade Marketing Executive
🔹 Company: Edrington
🔹 Location: Admiralty, Hong Kong
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Supporting commercial excellence in Direct To Trade sales channels
- Executing trade marketing activities within budget
- Coordinating with sales teams, agencies, and business partners
- Managing promotional events, POS materials, and incentives
- Preparing reports and market intelligence
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Executing trade marketing activities (e.g., dinners, events, tastings, POS placements, outlet decorations, incentive trips, and promoters) within budget
✅ Coordinating display setup, trade whisky dinners/tasting events, incentive trips, and promoter management with sales teams and business partners
✅ Managing logistics of POS/gifts for promoters and outlets, and designing tent-card production for trade promotions
✅ Supporting administrative works and monthly reports, price checking reporting, and market intelligence sharing
ASSUMPTION: This role involves a mix of event planning, coordination, and administrative tasks, requiring strong multitasking skills and adaptability.
🎯 Required Qualifications
Education: Diploma or above in Marketing or related disciplines
Experience: At least 2 years of relevant experience
Required Skills:
- Proficient in Microsoft Word, Excel, and PowerPoint
- Good interpersonal and coordination skills
- Bilingual communication in Chinese and English
Preferred Skills:
- Experience in the beverage or spirits industry
- Knowledge of the Hong Kong market
ASSUMPTION: While industry-specific experience is not required, it may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: HKD 450,000 - 600,000 per annum (based on industry standards for a Marketing Executive with 2-5 years of experience in Hong Kong)
Benefits:
- Annual Bonus
- Annual Staff Retail Credit Allowance
- 18 days annual leave per annum, plus 4 Giving More volunteer days
- Mandatory Provident Fund contributions (employee up to 5%, employer up to 10%)
- Share in our success with up to 10% Share Reward scheme (subject to eligibility)
- Medical insurance covering employees and their dependents
- 24/7 support for counseling, life coaching, and wellbeing resources
- Staff Purchase Discount
- 50:50 hybrid working, 26 weeks paid maternity, paternity, and adoption leave, and up to five paid carers leave days a year
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Executive with 2-5 years of experience in Hong Kong. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing (Spirits)
Company Size: 1,001-5,000 employees (Global), with a smaller local presence in Hong Kong
Founded: 1861 (Global), with a local office in Hong Kong
Company Description:
- Edrington is a global premium spirits company, crafting exceptional ultra-premium spirit brands
- Their portfolio includes The Macallan, Highland Park, The Glenrothes, Brugal, The Famous Grouse, and Wyoming Whiskey
- Edrington is committed to giving more by crafting exceptional ultra-premium spirit brands and making a world of difference through their values-driven culture
Company Specialties:
- Spirit production and distribution
- Brand management and marketing
- Sales and trade marketing
Company Website: https://www.edrington.com/
ASSUMPTION: Edrington is a well-established company with a strong global presence and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Mid-level Marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager and works closely with sales teams and business partners
Work Arrangement: Hybrid work arrangement, with 3 office days per week and the option to work remotely for the remaining days
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding responsibilities and taking on additional projects
- Gaining experience in different aspects of marketing and brand management
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to gain valuable experience in the spirits industry.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces
Office Location(s): Admiralty, Hong Kong
Geographic Context:
- Admiralty is a vibrant and bustling district in Hong Kong, with easy access to public transportation and amenities
- The office is located near Victoria Harbour, offering scenic views and a pleasant work environment
- Hong Kong is a major global hub for business and finance, with a diverse and multicultural workforce
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexible working hours and remote work options
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team or other stakeholders
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Relevant experience and industry knowledge
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work effectively with various stakeholders
ATS Keywords: Trade Marketing, Event Planning, Budget Management, Sales Support, Marketing Executive, Hong Kong, Chinese, English
ASSUMPTION: The application process may vary, and additional steps or assessments may be included based on the company's discretion.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Event planning and management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies used may vary based on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: We take pride in our work and strive for excellence
- Integrity: We act with honesty and transparency in all our interactions
- Respect: We value diversity and treat everyone with kindness and consideration
- Collaboration: We work together to achieve our goals and support each other's success
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on collaboration and teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
- Do you share Edrington's commitment to craftsmanship, integrity, respect, and collaboration?
ASSUMPTION: Edrington values a diverse and inclusive work environment, where unique experiences, ideas, and perspectives are celebrated.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with diverse stakeholders, including sales teams, business partners, and agencies
- Adapting to a fast-paced and dynamic work environment
- Balancing the demands of event planning, coordination, and administrative tasks
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Trade Marketing Executive vs. Marketing Coordinator: A Trade Marketing Executive focuses more on event planning and coordination, while a Marketing Coordinator may have a broader range of responsibilities, including market research, campaign development, and content creation
- Industry-specific context: The spirits industry is highly competitive, with a strong focus on brand differentiation and consumer engagement
- Career path comparison: A Trade Marketing Executive role can lead to senior marketing positions, such as Marketing Manager or Brand Director, with experience and demonstrated success
ASSUMPTION: This role offers a unique opportunity to gain experience in trade marketing and event planning within the spirits industry.
📝 Sample Projects
- Planning and executing a successful trade whisky dinner or tasting event for key business partners
- Managing the logistics of an incentive trip for sales team members, including sourcing travel agencies, coordinating details, and ensuring a memorable experience
- Designing and producing tent-card materials for trade promotions, ensuring brand consistency and adherence to company guidelines
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from event planning and coordination to creative design and logistics management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall success of the company's marketing strategy?
- What opportunities are there for professional growth and development within this role?
- How does Edrington support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Edrington careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work effectively with various stakeholders
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
