📌 Core Information
🔹 Job Title: Trade Marketing Executive
🔹 Company: Perfetti Van Melle
🔹 Location: Vietnam
🔹 Job Type: On-site
🔹 Category: Trade Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to enhance product visibility and drive sales.
- Collaborating with sales teams to align marketing efforts with sales objectives.
- Analyzing market trends and consumer behavior to optimize promotional activities.
- Managing trade marketing budgets and ensuring effective use of resources.
ASSUMPTION: This role requires a strong understanding of the trade marketing landscape and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to enhance product visibility and drive sales.
✅ Collaborate with sales teams to align marketing efforts with sales objectives.
✅ Analyze market trends and consumer behavior to optimize promotional activities.
✅ Manage trade marketing budgets and ensure effective use of resources.
✅ Monitor and report on trade marketing performance metrics.
✅ Contribute to new product launches and line extensions.
ASSUMPTION: The role may require occasional travel to visit clients or attend industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 0-2 years of experience in trade marketing or a related field.
Required Skills:
- Proven analytical skills and data-driven mindset.
- Strong communication and interpersonal skills.
- Excellent project management skills.
- Fluency in English.
- Proficiency in Microsoft Office Suite.
Preferred Skills:
- Experience with trade marketing software or tools.
- Knowledge of the confectionery industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in fast-moving consumer goods (FMCG) or retail environments may be at an advantage.
💰 Compensation & Benefits
Salary Range: Industry standards for trade marketing executives in Vietnam typically range from VND 12,000,000 to VND 20,000,000 per month, depending on experience and qualifications.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and career growth.
- Dynamic and multicultural work environment.
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM, with occasional overtime as needed.
ASSUMPTION: Salary range is based on industry standards and may vary depending on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Perfetti Van Melle operates in the competitive confectionery industry, with a focus on trade marketing to drive sales and increase market share.
Company Size: Perfetti Van Melle is a large multinational corporation, employing over 17,000 people worldwide. This size offers opportunities for career growth and exposure to diverse markets.
Founded: 2001 (as a result of the merger between Perfetti Spa and Van Melle N.V.).
Company Description:
- Perfetti Van Melle is a global leader in the confectionery industry, producing and distributing candies and chewing gums in over 150 countries.
- The company is known for its iconic brands, such as Mentos, Chupa Chups, and Alpenliebe, which cater to consumers of all ages worldwide.
- Perfetti Van Melle is committed to innovation, exploring new ways to inspire and delight consumers with its products.
Company Specialties:
- Gums and chewies
- Confectionary industry
- Trade marketing
Company Website: http://www.perfettivanmelle.com
ASSUMPTION: Perfetti Van Melle's large size and global presence offer opportunities for international assignments and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is typically at the entry-level or junior executive level within the trade marketing function.
Reporting Structure: The Trade Marketing Executive will report directly to the Trade Marketing Manager and work closely with cross-functional teams, including sales, marketing, and product management.
Work Arrangement: This is an on-site position, with the possibility of occasional travel for client visits or industry events.
Growth Opportunities:
- Progression to a senior trade marketing role within the company.
- Expansion into other marketing disciplines, such as consumer marketing or brand management.
- International assignments or relocation opportunities within the global organization.
ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and develop their careers in trade marketing or related fields.
🌍 Location & Work Environment
Office Type: Modern, multinational corporate office environment.
Office Location(s): Vietnam (exact location not specified)
Geographic Context:
- Vietnam is a rapidly growing market for the confectionery industry, with significant potential for trade marketing professionals.
- The office is located in a major urban area, offering easy access to amenities and public transportation.
- The country's tropical climate may require adjustments for candidates coming from cooler regions.
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed.
ASSUMPTION: The work environment is dynamic and multicultural, reflecting the global nature of the company and its products.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership or other relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Communication and interpersonal skills
- Project management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in trade marketing or related fields.
- Demonstrate a strong understanding of the confectionery industry and trade marketing trends.
- Showcase your ability to work effectively with cross-functional teams.
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role.
ATS Keywords: Trade marketing, marketing strategies, sales enhancement, market trends, promotional activities, budget management, consumer behavior, cross-functional teams, confectionery industry, FMCG, retail environment.
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Trade marketing software or tools (if applicable)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Passion
- Responsibility
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you passionate about the confectionery industry and trade marketing?
- Do you have a strong data-driven mindset and a proven ability to analyze and interpret data?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility.
- The role may involve occasional travel, which could disrupt personal schedules or routines.
- The competitive nature of the confectionery industry may present challenges in achieving sales and market share targets.
- The company's large size and global presence may present opportunities for career growth but also competition for promotions and advancement.
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in the dynamic work environment.
📈 Similar Roles Comparison
- Trade Marketing Executive vs. Brand Manager: Brand Managers focus on consumer-facing marketing efforts, while Trade Marketing Executives focus on trade promotions and sales enhancement.
- Trade Marketing Executive vs. Sales Representative: Sales Representatives focus on direct sales and customer relationships, while Trade Marketing Executives support sales efforts through promotional activities and market analysis.
- Trade Marketing Executive vs. Marketing Coordinator: Marketing Coordinators typically have more administrative responsibilities, while Trade Marketing Executives focus on strategic planning and execution.
ASSUMPTION: This role is distinct from related marketing positions, with a focus on trade promotions and sales enhancement.
📝 Sample Projects
- Developing and implementing a trade marketing campaign to support a new product launch.
- Analyzing market trends and consumer behavior to optimize promotional activities and maximize sales potential.
- Managing trade marketing budgets and ensuring effective use of resources to maximize return on investment.
ASSUMPTION: These sample projects reflect the core responsibilities of the Trade Marketing Executive role and provide insight into the day-to-day tasks and challenges faced by successful candidates.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and career growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for the interview by researching the company and its products, as well as brushing up on your trade marketing knowledge.
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
