Trade Marketing Executive - LHA (South)

📌 Core Information

🔹 Job Title: Trade Marketing Executive - LHA (South)

🔹 Company: Bacardi

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Beverage Manufacturing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with some travel)

🚀 Job Overview

Key aspects of this role include:

• Driving brand volumes and market share through brilliant execution of brand strategies
• Managing trade marketing investments and initiatives execution
• Collaborating with regional teams and cross-functional stakeholders
• Ensuring commercial excellence and customer satisfaction

ASSUMPTION: This role requires a high level of cross-functional collaboration and strong project management skills to balance multiple priorities and stakeholders.

📋 Key Responsibilities

✅ Develop, execute, and monitor events and activations to increase brand presence and take-away

✅ Manage trade marketing investments and budget

✅ Collaborate with regional teams and cross-functional stakeholders to ensure alignment on sales and marketing initiatives

✅ Work closely with key customers to provide category and shopper insights to drive performance

✅ Manage and evaluate trade promotion levels to achieve maximum returns

✅ Actively support effective matrix working across customer marketing and regional sales teams

ASSUMPTION: This role involves a high degree of event planning, stakeholder management, and analytical work to maximize brand impact and ROI.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in trade marketing, commercial, or related roles, preferably in the Beverages/FMCG industry

Required Skills:

• Proven experience in planning and executing activations, promotions, and events
• Strong analytical and financial skills, with a solid understanding of promotional activity and through-the-line activation
• Excellent presentation and interpersonal skills, with the ability to communicate at different organization levels
• Strong commercial acumen and the ability to translate brand strategies into tangible commercial advantages
• Ability to interpret marketing vision and drive value-added insights to increase market share or drive volumes

Preferred Skills:

• Experience in the alcohol beverage industry or lifestyle category
• Fluency in English and local languages
• Proven ability to work effectively in a matrix organization

ASSUMPTION: Candidates with experience in multiple specialty areas, such as planning and execution of activations, leveraging new channels, and agency management, will be at an advantage.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on experience and market standards for trade marketing roles in Bangalore)

Benefits:

• Competitive pay package
• Competitive holiday/paid time off, plus additional days offered
• Retirement/pension plan
• Medical, critical illness, and life insurance
• Calm meditation app subscription (free)
• Employee assistance programs
• Family-friendly leave policies

Working Hours: Full-time (40 hours per week), with some travel required

ASSUMPTION: The salary range is estimated based on market standards for trade marketing roles in Bangalore, considering the candidate's experience level and the company's size. Benefits are subject to change and may vary depending on the nature of employment and location.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 5,001-10,000 employees

Founded: 1862 (Santiago de Cuba)

Company Description:

• Bacardi Limited is the world’s largest privately held international spirits company
• Produces, markets, and distributes spirits and wines under more than 200 brands and labels
• Operates production facilities in 11 countries and territories, selling its brands in more than 160 markets

Company Specialties:

• Premium Spirits
• Supply Chain & Logistics
• Product & Trade Marketing
• Luxury
• Super Premium
• Operations
• Finance
• Commercial & Sales

Company Website: http://www.bacardilimited.com

ASSUMPTION: Bacardi is a well-established company with a strong global presence, offering opportunities for growth and development within the beverage industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Regional Marketing Manager

Work Arrangement: On-site, with some travel required to connect with customers and third parties

Growth Opportunities:

• Potential career progression within the marketing function or broader organization
• Opportunities to work on high-profile brands and campaigns
• Exposure to cross-functional teams and global stakeholders

ASSUMPTION: This role offers opportunities for professional growth and development within a large, multinational organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bangalore, with potential travel to other markets in the west

Geographic Context:

• Bangalore is the capital of Karnataka and the fifth-largest city in India
• Known for its tech industry, vibrant culture, and diverse food scene
• Offers a mix of urban and suburban living options

Work Schedule: Standard office hours, with some flexibility for event planning and execution

ASSUMPTION: Bangalore offers a dynamic work environment with a mix of urban and cultural experiences, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the regional marketing manager and other stakeholders
• Final round with the regional director or global marketing representative

Key Assessment Areas:

• Understanding of trade marketing principles and brand strategy
• Analytical and problem-solving skills
• Presentation and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in trade marketing, event planning, and stakeholder management
• Tailor your resume to emphasize skills and experiences relevant to this role
• Prepare a portfolio showcasing your event planning, execution, and evaluation skills
• Research Bacardi's brand portfolio and understand their marketing strategies

ATS Keywords: Trade Marketing, Event Planning, Brand Strategy, Stakeholder Management, Commercial Acumen, Analytical Skills, Presentation Skills, Customer Engagement, Market Insights, Promotional Activity

ASSUMPTION: The application process for this role is likely to be competitive, requiring a well-tailored resume and strong interview performance to secure the position.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Excel, Google Analytics)
• Event planning and management software (e.g., Eventbrite, Cvent)

ASSUMPTION: Proficiency in Microsoft Office Suite and project management tools is essential for this role, while familiarity with event planning software and data analysis tools would be an asset.

👔 Cultural Fit Considerations

Company Values:

• Family: We are a family-owned company, and our employees are our extended family
• Founder: We honor our founder's entrepreneurial spirit and commitment to quality
• Fearless: We embrace risk-taking and innovation to drive our business forward

Work Style:

• Collaborative: We work closely with our regional teams and cross-functional stakeholders
• Agile: We adapt quickly to changing market conditions and customer needs
• Results-driven: We focus on delivering tangible results and driving business growth

Self-Assessment Questions:

• How do you embody Bacardi's company values in your work?
• Describe a time when you had to adapt quickly to a changing situation or market condition
• How do you balance multiple priorities and stakeholders in your current or previous roles?

ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong collaboration, adaptability, and a results-driven mindset.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders effectively
• Balancing event planning and execution with analytical and financial responsibilities
• Adapting to a fast-paced, dynamic work environment
• Working with a diverse range of customers and third-party partners

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Trade Marketing Manager (Beverages Industry) - More senior role with broader strategic responsibilities
• Brand Manager (FMCG Industry) - Focus on brand strategy and marketing mix, rather than trade marketing and event planning
• Event Manager (Event Management Agency) - Specializes in event planning and execution, rather than trade marketing and brand strategy

ASSUMPTION: This role offers a unique blend of trade marketing, event planning, and analytical responsibilities, setting it apart from similar roles in the beverage and FMCG industries.

📝 Sample Projects

• Planning and executing a successful brand activation event, driving brand awareness and take-away
• Developing and implementing a trade promotion strategy to maximize returns and drive market share
• Conducting market research and customer insights analysis to inform brand strategy and event planning

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the work involved.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Bacardi support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Bacardi foster a culture of innovation and risk-taking within its marketing teams?

ASSUMPTION: These interview questions help applicants understand the role's context, expectations, and opportunities for growth and development within Bacardi's marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in trade marketing, event planning, and stakeholder management
• Prepare a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit
• If applicable, prepare a portfolio showcasing your event planning, execution, and evaluation skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.