📌 Core Information
🔹 Job Title: Trade Marketing Intern
🔹 Company: Pernod Ricard
🔹 Location: Brussels, Belgium
🔹 Job Type: Full-time Internship
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting on-trade activations and POS materials
- Assisting the Trade Marketing Manager in daily operations
- Conducting market analysis and competitor monitoring
- Organizing consumer animations and brand acceleration plans
- Developing sales argumentation for product launches and activations
ASSUMPTION: This role is ideal for students seeking practical experience in trade marketing, with a focus on the on-trade sector and a passion for the beverage industry.
📋 Key Responsibilities
✅ Support on on-trade activations: Create and develop activations at outlets, evaluate activations in the field, and enhance product visibility to drive sales.
✅ Support on on-trade POS materials: Create visuals, trade inserts, and materials, and evaluate POS materials.
✅ Support for the Field Force: Organize consumer animations and brand acceleration plans with KPI monitoring, and develop sales argumentation for product launches and activations.
✅ Market Analysis: Analyze market trends and consumer behavior in the on-trade sector, identify opportunities, and monitor competitors.
ASSUMPTION: The role requires strong organizational skills, adaptability, and the ability to work effectively with various departments within the company.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field.
Experience: No prior work experience is required, but relevant internships or projects are a plus.
Required Skills:
- Strong organization and communication skills
- Demonstrated time-management and problem-solving skills
- Fluency in Dutch and English
- Familiarity with Powerpoint, Excel, and Word
Preferred Skills:
- Knowledge of the beverage industry
- Experience with market research or analysis
ASSUMPTION: Applicants should be eager to learn, proactive, and able to work independently with minimal supervision.
💰 Compensation & Benefits
Salary Range: €850/month net (industry standard for internships in Belgium)
Benefits:
- 12 paid holiday days
- Laptop
- Full refund of transportation costs
- Staff discount on Pernod Ricard's portfolio
- Company outings and Thirsty Thursdays
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary and benefits package is competitive for an internship in the beverage industry in Belgium.
📌 Applicant Insights
🔍 Company Context
Industry: Pernod Ricard is a global leader in the wine and spirits industry, with a portfolio of over 240 premium brands available in more than 160 countries.
Company Size: Pernod Ricard has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Pernod Ricard was founded in 1975 through the merger of two French companies, Pernod and Ricard.
Company Description:
- Pernod Ricard is a convivial, responsible, and successful global wine and spirits group
- The company aims to turn every social interaction into a genuine, friendly, and responsible experience of sharing
- Pernod Ricard is committed to sustainability and responsible business practices
Company Specialties:
- Absolut
- Chivas
- Campo Viejo
- Graffigna
- Martell
- Mumm
- Perrier-Jouët
- Royal Salute
- The Glenlivet
- Ballantine's
- Beefeater
- Havana Club
- Jameson
- Kahlúa
- Malibu
Company Website: http://www.pernod-ricard.com
ASSUMPTION: Pernod Ricard's large size and global presence offer interns the opportunity to gain valuable experience working on international brands and in a multicultural environment.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The Trade Marketing Intern will report to the Trade Marketing Manager On-trade.
Work Arrangement: This is an on-site internship, with the possibility of occasional remote work.
Growth Opportunities:
- Gain practical experience in trade marketing and the beverage industry
- Develop skills in market analysis, consumer behavior, and brand management
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship provides a unique opportunity for students to gain hands-on experience in trade marketing and develop a strong foundation for their future careers in the beverage industry.
🌍 Location & Work Environment
Office Type: Pernod Ricard's Brussels office is a modern and dynamic workspace, fostering collaboration and creativity.
Office Location(s): Brussels, Belgium
Geographic Context:
- Brussels is the capital and largest city of Belgium, known for its vibrant culture, historic architecture, and diverse food scene
- The city is home to the European Union and NATO headquarters, providing a multicultural and international environment
- Brussels offers a high quality of life, with excellent public transportation, parks, and recreational activities
Work Schedule: The internship follows a standard full-time work schedule, with flexible hours and the possibility of occasional remote work.
ASSUMPTION: Brussels provides an exciting and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving abilities
- Cultural fit and alignment with Pernod Ricard's values
- Knowledge of the beverage industry (if applicable)
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your enthusiasm for the beverage industry and trade marketing
- Prepare examples of your market research, analysis, or project management skills
ATS Keywords: Trade Marketing, On-trade, Activations, POS Materials, Market Analysis, Consumer Behavior, Brand Management, Sales Argumentation, Consumer Animations, Brand Acceleration Plans, KPI Monitoring
ASSUMPTION: The application process for this internship is competitive, and applicants should be prepared to demonstrate their skills and passion for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Powerpoint, Excel, Word)
- Market research and analysis tools (e.g., Nielsen, IRI, or similar platforms)
- Project management tools (e.g., Asana, Trello, or similar platforms)
ASSUMPTION: Familiarity with these tools is not required but may be an asset during the internship.
👔 Cultural Fit Considerations
Company Values:
- Convivialité: Creating friendly, genuine, and responsible social experiences
- Responsibility: Acting sustainably and responsibly in all aspects of the business
- Success: Achieving excellence and driving growth through innovation and collaboration
Work Style:
- Collaborative: Working effectively with various departments and teams
- Adaptable: Thriving in a dynamic and fast-paced environment
- Proactive: Taking initiative and being self-motivated
Self-Assessment Questions:
- Do you enjoy working in a collaborative and dynamic environment?
- Are you passionate about creating convivial experiences and responsible business practices?
- Can you thrive in a role that requires adaptability, proactivity, and strong organizational skills?
ASSUMPTION: Applicants should assess their cultural fit with Pernod Ricard's values and work style to ensure a successful and enjoyable internship experience.
⚠️ Potential Challenges
- Balancing multiple responsibilities and priorities
- Working in a fast-paced and dynamic environment
- Adapting to a large and diverse organization
- Managing expectations and delivering results in a competitive industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role focuses specifically on the on-trade sector and trade marketing
- Applicants should compare this role with other trade marketing or on-trade focused internships in the beverage industry
- Career paths in trade marketing may include roles such as Trade Marketing Executive, Trade Marketing Manager, or similar positions within the beverage industry
ASSUMPTION: Applicants should research similar roles and compare them with this internship to ensure they find the best fit for their career goals and interests.
📝 Sample Projects
- Developing and executing an on-trade activation campaign to enhance product visibility and drive sales
- Conducting market research to identify trends and opportunities in the on-trade sector
- Creating sales argumentation for a new product launch or activation
ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the Trade Marketing Intern may encounter during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall goals and objectives of the Trade Marketing team and the company?
- What opportunities are there for professional development and growth during this internship?
- How does Pernod Ricard support work-life balance for its interns?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and motivation through the Apply button
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your market research, analysis, or project management skills
- Follow up with the hiring manager after one week if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
