Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: News Corp Australia

🔹 Location: NSW - SHS 2 Holt Street Surry Hills, Sydney, NSW 2010, AU

🔹 Job Type: Full-Time

🔹 Category: Client Partnerships

🔹 Date Posted: 2025-06-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of paid and earned media campaigns to increase News Corp Australia's visibility and engagement in the B2B market
• Collaboration with internal stakeholders to align marketing efforts with business priorities
• Negotiation of paid media placements and contracts with trade publishers
• Securing high-impact editorial placements through strong relationships with trade editorial teams
• Delivering campaigns end-to-end, on time, on brand, and on budget

ASSUMPTION: This role requires a balance of creative and commercial skills, with a focus on strategic thinking, stakeholder management, and execution.

📋 Key Responsibilities

✅ Build and manage an annual paid and earned media calendar aligned to client marketing and business priorities

✅ Identify opportunities that enhance News Corp Australia’s visibility, commercial influence, and thought leadership

✅ Develop business cases for key placements and PR initiatives, articulating objectives, audience fit, investment, and ROI

✅ Negotiate paid media placements and contracts across key digital and social trade environments

✅ Ensure value delivery and strategic alignment from all paid publisher partnerships

✅ Plan, brief, book, and optimize paid campaigns across trade publishers and social platforms

✅ Brief creative to Roller, our in-house agency, and manage production timelines across digital formats

✅ Deliver campaigns end-to-end - on time, on brand, and on budget

✅ Track performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach, etc.)

✅ Partner with Corporate Affairs to identify and deliver earned PR opportunities

✅ Build strong relationships with trade editorial teams and pitch stories that support our marketing objectives

✅ Secure high-impact editorial placements and track outcomes through media monitoring and sentiment analysis

✅ Lead collaboration across internal stakeholders

✅ Build and maintain deep relationships with key trade publication teams – both commercial and editorial

✅ Represent News Corp Australia externally with clarity, professionalism, and strategic intent

ASSUMPTION: This role involves a mix of strategic planning, stakeholder management, and campaign execution, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: At least 5 years of experience in trade marketing, PR, media buying, or content marketing, preferably within a media, publishing, or agency setting

Required Skills:

• Proven project ownership from idea through to execution
• A love of writing and an eye for PR-worthy stories
• Strong instincts for identifying content that drives engagement and influence
• The ability to manage multiple stakeholders while balancing brand, commercial, and creative priorities
• High emotional intelligence, excellent communication skills, and a keen eye for detail
• A solid understanding of the Australian media and trade publishing landscape

Preferred Skills:

• Experience with media buying platforms (e.g., Google Ads, LinkedIn Ads)
• Familiarity with media monitoring tools (e.g., Meltwater, Brand24)
• Knowledge of HTML and CSS for creative briefing and campaign optimization

ASSUMPTION: Candidates with experience in media planning, buying, or content marketing, as well as strong writing and communication skills, will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Trade Marketing Manager role in Sydney, the estimated salary range is AUD 120,000 - 150,000 per annum. This range takes into account the required experience level and the size of the company.

Benefits:

• Access to publications and products from across the News Corp family
• Health and wellbeing support, including an onsite gym at selected offices
• Range of leave options, including parental leave, birthday leave, volunteer leave, career break, and compassionate leave
• Development opportunities and recognition programs
• Financial wellbeing support
• Exclusive offers across a range of products and services
• Community engagement opportunities
• Workplace inclusion and facilities, such as multi-faith quiet rooms and parents' rooms

Working Hours: Full-time position with a hybrid work arrangement, requiring on-site presence at the Sydney office for collaboration and meetings. Flexible hours may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: News Corp Australia operates in the media production industry, focusing on news, sport, and lifestyle content across multiple print, video, audio, and digital platforms.

Company Size: News Corp Australia has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: News Corp Australia was founded in 2013, following the separation of News Corp's publishing and media businesses.

Company Description:

• News Corp Australia is proud to be Australia’s most impactful media group, informing, advocating, and inspiring all Australians for a better Australia
• The company is driven by its purpose and guided by its values: Make a Difference, Be Principled, Get It Done, Push Boundaries, and Work as a Team
• News Corp Australia is committed to diversity, equity, and inclusion, offering a range of benefits and opportunities for personal and professional growth

Company Specialties:

• Journalism
• Media
• Advertising
• Cross-platform content creation and distribution
• Newspapers, magazines, and digital media
• Publishing
• Entertainment, food, lifestyle, sport, real estate, subscription TV, and travel

Company Website: www.newscorpaustralia.com

ASSUMPTION: News Corp Australia's size, industry, and values provide a dynamic and collaborative work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, stakeholder management, and campaign execution skills.

Reporting Structure: The Trade Marketing Manager reports to the Trade Marketing Director - Content and collaborates with various internal stakeholders, including client marketing teams, corporate affairs, and the in-house creative agency, Roller.

Work Arrangement: This role operates on a hybrid work arrangement, requiring on-site presence at the Sydney office for collaboration and meetings, with flexible hours available.

Growth Opportunities:

• Progression to a senior role within the client marketing team or other departments within News Corp Australia
• Expanding skills and expertise in trade marketing, media buying, and content marketing
• Building a strong professional network within the media and publishing industry

ASSUMPTION: This role offers opportunities for career growth and skill development within a large, dynamic media organization.

🌍 Location & Work Environment

Office Type: News Corp Australia's Sydney office is a modern, collaborative workspace with on-site facilities, including a gym and multi-faith quiet rooms.

Office Location(s): 2 Holt St, Surry Hills, Sydney, NSW 2010, AU

Geographic Context:

• Sydney is Australia's largest city, offering a diverse range of cultural, recreational, and professional opportunities
• The Surry Hills neighborhood is known for its vibrant arts scene, cafes, and restaurants, providing a creative and energetic work environment
• Sydney's public transportation system, including trains, buses, and ferries, makes it easy to commute to the office from various locations

Work Schedule: Full-time position with a hybrid work arrangement, requiring on-site presence at the Sydney office for collaboration and meetings. Flexible hours may be available.

ASSUMPTION: The Sydney office provides a modern, collaborative work environment with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and a panel of stakeholders
• Final interview with the Trade Marketing Director - Content
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and planning skills
• Stakeholder management and communication skills
• Campaign execution and project management skills
• Creativity and writing ability
• Industry knowledge and understanding of the Australian media landscape

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of the Australian media landscape and News Corp Australia's brands and products
• Demonstrate your ability to manage multiple stakeholders and balance brand, commercial, and creative priorities
• Prepare examples of your writing and creative briefing skills to showcase during the interview
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions

ATS Keywords: Trade Marketing, Paid Media, Earned Media, PR, Media Buying, Campaign Management, Stakeholder Management, Writing, Creative Briefing, Performance Tracking, Australian Media, Trade Publishing

ASSUMPTION: The application process for this role involves a series of interviews with the hiring manager and stakeholders, focusing on strategic thinking, stakeholder management, and campaign execution skills.

🛠️ Tools & Technologies

• Media buying platforms (e.g., Google Ads, LinkedIn Ads)
• Media monitoring tools (e.g., Meltwater, Brand24)
• HTML and CSS for creative briefing and campaign optimization
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: This role requires proficiency in media buying platforms, media monitoring tools, and project management software, as well as basic knowledge of HTML and CSS for creative briefing.

👔 Cultural Fit Considerations

Company Values:

• Make a Difference: Striving to improve the lives of our audiences and communities
• Be Principled: Having the integrity to question, debate, and do what is right
• Get It Done: Delivering quality results and taking them, rather than ourselves, seriously
• Push Boundaries: Curiosity, creativity, and courage to challenge and better the way things are done
• Work as a Team: Greater success is based on working together: with our colleagues, our audiences, and our customers

Work Style:

• Collaborative and inclusive, with a focus on teamwork and open communication
• Dynamic and fast-paced, with a focus on delivering results and continuous improvement
• Creative and innovative, with a willingness to challenge the status quo and push boundaries
• Data-driven and strategic, with a focus on informed decision-making and performance tracking

Self-Assessment Questions:

• Do you have a proven track record of delivering results and taking initiative in a fast-paced environment?
• Are you comfortable managing multiple stakeholders and balancing brand, commercial, and creative priorities?
• Do you have strong writing and creative briefing skills, with a keen eye for detail?
• Are you curious, creative, and open to learning and growth opportunities?
• Do you thrive in a collaborative and inclusive work environment, with a focus on teamwork and open communication?

ASSUMPTION: News Corp Australia's values and work style emphasize collaboration, innovation, and data-driven decision-making, with a focus on delivering results and continuous improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing brand, commercial, and creative priorities can be challenging and time-consuming
• The fast-paced nature of the role may require working on tight deadlines and juggling multiple projects
• Navigating the Australian media landscape and building strong relationships with trade editorial teams may require significant networking and relationship-building efforts

• The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues

ASSUMPTION: This role presents unique challenges related to stakeholder management, time management, and work-life balance, requiring strong organizational skills and adaptability.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position places a greater emphasis on earned media and PR initiatives, requiring strong writing and creative briefing skills
• In the Australian media landscape, News Corp Australia's size and reach provide unique opportunities for impact and growth
• Career progression in this role may involve moving into senior roles within the client marketing team or other departments within News Corp Australia, offering diverse growth opportunities

ASSUMPTION: This role offers unique opportunities for impact and growth within the Australian media landscape, with diverse career progression paths within News Corp Australia.

📝 Sample Projects

• Developing and executing a paid media campaign to launch a new News Corp Australia product or service in the B2B market
• Securing high-impact editorial placements to showcase News Corp Australia's thought leadership and commercial influence in the trade media
• Managing a trade marketing calendar for a major News Corp Australia event, ensuring strategic alignment with business priorities and maximum brand exposure

ASSUMPTION: These sample projects demonstrate the strategic, creative, and execution-focused nature of the Trade Marketing Manager role, with a focus on delivering impact and results.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader client marketing strategy, and what are the key priorities for the first 90 days?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does News Corp Australia support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the Trade Marketing team collaborate with other departments, such as corporate affairs and the in-house creative agency, Roller?

ASSUMPTION: Asking these questions during the interview will help you better understand the role's expectations, challenges, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your understanding of the Australian media landscape and News Corp Australia's brands and products
• Prepare examples of your writing and creative briefing skills to showcase during the interview
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
• If selected for the final interview, be prepared to discuss your approach to strategic planning, stakeholder management, and campaign execution in the context of the Trade Marketing Manager role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.