📌 Core Information
🔹 Job Title: Trade Marketing Manager
🔹 Company: Abbott
🔹 Location: Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing commercial finance aspects of trade marketing
- Ensuring promotion planning accuracy and tracking ROI
- Overseeing trade budget allocation and spend control
- Collaborating with sales and channel trade marketing teams to drive sales and enhance brand visibility
ASSUMPTION: This role requires a strong financial background and excellent communication skills to effectively manage trade marketing activities and collaborate with various teams.
📋 Key Responsibilities
✅ Commercial Finance Management:
- Oversee commercial finance aspects, including budget management and promotion spend allocation
- Analyze financial data to track performance and provide insights for improvement
- Ensure trade marketing activities deliver a positive ROI within budget
✅ Spend Monitoring and Control:
- Track and analyze trade spend by channel, brand, and SKU
- Implement and maintain effective spend control measures
- Work closely with sales, finance, and channel trade marketing teams to align spending with business objectives
- Act as the primary point of contact for trade spend-related inquiries and issues
✅ Promotion Planning & Execution:
- Work closely with sales and channel trade marketing teams to understand customer needs and develop plans to support brand objectives and sales targets
- Ensure the accuracy of promotion planning, including timelines, budgets, and resource allocation
- Coordinate with sales, channel trade marketing, and finance teams to ensure seamless execution of promotional activities
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in finance, Business Administration, or a related field
Experience: Proven experience in FMCG
Required Skills:
- Strong knowledge of financial principles, budgeting, and spend control
- Familiarity with market research tools and techniques
- Excellent communication and interpersonal skills
- Ability to work collaboratively and influence across departments
Preferred Skills:
- Experience in the healthcare industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the healthcare industry may have an advantage in understanding the specific nuances of this role.
💰 Compensation & Benefits
Salary Range: The base pay for this position is not specified. According to industry standards, the salary range for a Trade Marketing Manager in Malaysia with 2-5 years of experience typically falls between MYR 150,000 - 250,000 per year.
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Tuition assistance
Working Hours: Standard, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal pay structure.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals.
Company Size: Abbott is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Abbott was founded in 1888 and has a rich history of innovation and growth.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare
- Abbott is committed to improving lives through its products and services
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Working at Abbott offers opportunities to make a significant impact on people's lives through innovative healthcare solutions.
📊 Role Analysis
Career Level: This role is a mid-level position within the product management family, offering opportunities for growth and development.
Reporting Structure: The Trade Marketing Manager reports directly to the Marketing Director and works closely with sales, channel trade marketing, and finance teams.
Work Arrangement: This role is on-site, with the possibility of occasional hybrid or remote work, depending on the company's policies and the employee's needs.
Growth Opportunities:
- Advancement to senior or management roles within the marketing department
- Expansion into other areas of the business, such as sales or product management
- International assignments or relocation opportunities
ASSUMPTION: Abbott's large size and global presence provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Abbott's Malaysia office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
Geographic Context:
- Malaysia is a multicultural country with a strong focus on education and technology
- Selangor is the most developed state in Malaysia, with a thriving business ecosystem
- The office is located in a bustling commercial area, offering easy access to amenities and public transportation
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: Abbott's Malaysia office offers a dynamic and inclusive work environment that encourages collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Background check and offer extension
Key Assessment Areas:
- Financial acumen and analytical skills
- Communication and interpersonal skills
- Collaboration and teamwork
- Problem-solving and decision-making skills
Application Tips:
- Highlight relevant experience in FMCG and trade marketing
- Demonstrate strong financial skills and a proven track record of driving ROI
- Tailor your resume and cover letter to emphasize your fit for the role and the company
ATS Keywords: Trade Marketing, Commercial Finance, Budget Management, Promotion Planning, Spend Control, Financial Analysis, Collaboration, Communication, Interpersonal Skills, Market Research, FMCG Experience, Resource Allocation, Sales Strategy, Trade Marketing, Data Analysis, Customer Understanding, Execution
ASSUMPTION: Abbott's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Financial analysis and reporting tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Performance
- Integrity
- Respect
- Courage
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Abbott's values in your daily work?
- Can you provide an example of a time when you had to adapt to significant changes in a project or plan?
- How do you approach collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Abbott's company culture emphasizes innovation, quality, and collaboration, with a strong focus on living its values in daily work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various stakeholders, including sales, finance, and marketing teams
- Adapting to changes in the market or business environment
- Working in a fast-paced and dynamic industry
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and effective communication and collaboration.
📈 Similar Roles Comparison
- Trade Marketing Manager vs. Brand Manager: Both roles focus on driving brand visibility and sales, but the Trade Marketing Manager has a stronger focus on financial aspects and trade marketing strategies.
- Trade Marketing Manager vs. Marketing Manager: The Trade Marketing Manager is more specialized in trade marketing and commercial finance, while the Marketing Manager has a broader scope, overseeing all marketing activities.
- Career path: Trade Marketing Manager roles can lead to senior marketing positions, such as Marketing Director or Vice President of Marketing, or transition into other areas of the business, such as sales or product management.
ASSUMPTION: Understanding the differences between similar roles and the potential career paths can help candidates make informed decisions about their career development.
📝 Sample Projects
- Developing and executing a trade marketing strategy to drive sales and increase brand visibility for a new product launch
- Analyzing trade spend data to identify inefficiencies and optimize budget allocation
- Collaborating with sales and channel trade marketing teams to develop and implement promotional activities that support brand objectives and sales targets
ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for strong financial, analytical, and communication skills in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Abbott support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Abbott measure the success of its trade marketing efforts?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful questions demonstrates interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Abbott's company culture and values, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
