Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: Ubisoft

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-time

🔹 Category: Computer Games

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days a week in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing commercial offers and assortment strategies for a select portfolio of video game titles.
• Designing and executing global Sales Marketing communication plans, from offer announcement through post-launch content release.
• Collaborating with cross-functional teams, including Product Marketing, Sales, Local Trade Marketing, Manufacturing, and Studios, to drive the global shopper experience.
• Monitoring and reporting on the performance of retail and digital sales actions across pre-launch, launch, and post-launch phases.
• Forecasting and managing the portfolio's budget, ensuring optimal allocation and financial efficiency.

ASSUMPTION: This role requires a strong understanding of the video game industry, consumer journeys, and purchase dynamics to effectively lead commercial offer development and global Sales Marketing communication.

📋 Key Responsibilities

✅ Lead the creation and optimization of commercial offers and assortment strategies for your brand portfolio, aligning offers with overarching sales and marketing goals.

✅ Design and execute the global Sales Marketing communication plan, from the announcement of offers through post-launch content release.

✅ Collaborate with Sales Planning, Marketing, and Studios to craft compelling offers and drive differentiation across distribution channels.

✅ Monitor and report on the performance of retail and digital sales actions across pre-launch, launch, and post-launch phases.

✅ Forecast and manage your portfolio's budget, ensuring optimal allocation and financial efficiency.

✅ Lead and inspire local trade marketing teams to implement central strategies effectively, fostering collaboration and knowledge sharing across local teams.

✅ Conduct ROI analysis for trade marketing activities and lead post-mortem analyses of trade marketing campaigns for AAA titles.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and a creative mindset to effectively conduct ROI analysis and lead post-mortem analyses.

🎯 Required Qualifications

Education: Advanced degree from a Business School or a postgraduate degree, with fluency in English.

Experience: Proven experience in Trade Marketing or Operational Marketing, with strong business acumen.

Required Skills:

• Excellent project management skills, with the ability to coordinate, influence, and engage with both internal and external stakeholders.
• Strong analytical skills, attention to detail, and a creative mindset.
• Passionate and knowledgeable about the video game industry.

Preferred Skills:

• Experience in the video game industry or a related field.
• Fluency in additional languages, particularly French or Spanish.

ASSUMPTION: While not explicitly stated, experience in the video game industry or a related field is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated, based on industry standards for a 5-10 year experienced Trade Marketing Manager in Paris)

Benefits:

• Profit Sharing
• Yearly Company Saving Plan
• 25 paid time off + 12 additional paid days off
• 50% of your Navigo pass is paid by the company
• Lunch vouchers (€9/day)
• Healthcare for you and your family
• Additional perks

Working Hours: Full-time (37.5 hours/week), with flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy.

ASSUMPTION: The salary range is estimated based on industry standards for a 5-10 year experienced Trade Marketing Manager in Paris. Actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Ubisoft is a leading developer and publisher of video games, with a strong focus on creating immersive gaming experiences.

Company Size: Ubisoft has over 19,000 team members working across more than 30 countries worldwide, making it a large organization with significant resources and opportunities for career growth.

Founded: Ubisoft was founded in 1986 and has since grown into a global leader in the video game industry.

Company Description:

• Ubisoft's mission is to enrich players' lives with original and memorable gaming experiences.
• The company is known for creating many acclaimed franchises, such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more.
• Ubisoft is an equal opportunity employer that values diversity and encourages employees to express themselves in a creative and inclusive work environment.

Company Specialties:

• Video Games
• Video Game Development
• Video Game Production
• Video Game Marketing
• Video Game Design
• Level Design
• Programming
• Online Programming
• Transmedia
• Art
• Audio
• IT
• Marketing
• Community Management
• Production
• and Creativity

Company Website: Ubisoft's Company Website

ASSUMPTION: Ubisoft's commitment to diversity and inclusion is evident in its company culture and the wide range of specialties it offers, providing ample opportunities for employees to grow and express themselves within the organization.

📊 Role Analysis

Career Level: This role is at the mid-level management tier, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.

Reporting Structure: The Trade Marketing Manager reports directly to the Shopper Marketing Associate Director and collaborates closely with various cross-functional teams, including Product Marketing, Sales, Local Trade Marketing, Manufacturing, and Studios.

Work Arrangement: This role operates on a hybrid work arrangement, with employees working from the office three days a week and remotely for the remaining two days.

Growth Opportunities:

• As Ubisoft continues to expand its portfolio and global presence, there are ample opportunities for the Trade Marketing Manager to grow within the organization, taking on more responsibilities or exploring new roles within the company.
• The diverse range of specialties offered by Ubisoft also presents opportunities for employees to transition into different areas of the business as their interests and skills evolve.

ASSUMPTION: Ubisoft's large size and global presence provide numerous growth opportunities for employees, both within the Trade Marketing function and across the broader organization.

🌍 Location & Work Environment

Office Type: Ubisoft's Paris office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Ubisoft's Paris office is located in Saint-Mandé, just outside of central Paris, with easy access to public transportation.

Geographic Context:

• Paris is the capital and most populous city of France, known for its rich history, culture, and vibrant arts scene.
• The city is home to numerous video game studios and publishers, making it an ideal location for professionals in the gaming industry.
• Paris offers a high quality of life, with excellent dining, shopping, and entertainment options.

Work Schedule: Ubisoft operates on a standard workweek of 37.5 hours, with flexible working hours and a hybrid work arrangement that allows employees to work from home two days a week.

ASSUMPTION: Ubisoft's Paris office provides a modern, collaborative work environment that supports the company's commitment to creativity, innovation, and employee well-being.

💼 Interview & Application Insights

Typical Process:

• The recruitment process begins with a 30-minute phone call with a Recruiter.
• Next, there is a 60-minute interview with the Manager of the role, the Associate Director of Shopper Marketing, and a Recruiter.
• Following this, there is a 30-minute discussion with members of the team.
• The final step is a 60-minute interview with the VP of Sales Marketing & Strategy.

Key Assessment Areas:

• Candidates will be assessed on their understanding of the video game industry, consumer journeys, and purchase dynamics.
• Their ability to lead and inspire local trade marketing teams will also be evaluated.
• Candidates' analytical skills, attention to detail, and creative mindset will be tested through case studies and problem-solving exercises.
• Their alignment with Ubisoft's company values and culture will be assessed throughout the interview process.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the video game industry and consumer journeys.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
• Research Ubisoft's company culture and values to demonstrate your fit with the organization and your enthusiasm for the role.

ATS Keywords: Trade Marketing, Commercial Offer Development, Sales Marketing Communication, Global Shopper Experience, Cross-Functional Collaboration, Project Management, Analytical Skills, Consumer Insights, Sales Strategy, Marketing Strategy, Budget Management, Creative Mindset, Legal Compliance, Digital Marketing, Performance Monitoring, Team Leadership, Market Analysis, Consumer Engagement

ASSUMPTION: Ubisoft's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Marketing automation tools (e.g., Mailchimp, HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)

ASSUMPTION: While not explicitly stated, the tools and technologies listed are commonly used in Trade Marketing roles and are relevant to the responsibilities outlined in the job description.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Excellence
• Fun
• Responsibility
• Quality
• Emotion
• Learning
• Trust
• Respect
• Teamwork

Work Style:

• Ubisoft fosters a collaborative and inclusive work environment, encouraging employees to express themselves and contribute their unique perspectives to the company's mission.
• The company values creativity, innovation, and excellence, and employees are encouraged to take risks and push the boundaries of entertainment.
• Ubisoft offers flexible working arrangements, including remote work options, to support employees' work-life balance.

Self-Assessment Questions:

• Do you align with Ubisoft's company values, particularly creativity, innovation, and excellence?
• Are you comfortable working in a collaborative, cross-functional team environment, and do you enjoy contributing to a dynamic and inclusive work culture?
• Do you thrive in a fast-paced, ever-evolving industry, and are you eager to learn and adapt to new challenges and technologies?

ASSUMPTION: Ubisoft's company values and work style are designed to attract and retain talented, creative individuals who are passionate about the video game industry and committed to pushing the boundaries of entertainment.

⚠️ Potential Challenges

• The Trade Marketing Manager role requires a strong understanding of the video game industry, consumer journeys, and purchase dynamics, which may present a steep learning curve for candidates without relevant experience.
• The role involves collaborating with various cross-functional teams, which can be challenging due to differing priorities, work styles, and communication preferences.
• The hybrid work arrangement may present challenges in maintaining productivity and work-life balance, particularly for candidates who are not accustomed to remote work.
• The Paris office is located just outside of central Paris, which may require additional commuting time for some employees.

ASSUMPTION: While Ubisoft offers numerous resources and support to help employees overcome these challenges, candidates should be prepared to navigate potential obstacles and adapt to the unique demands of the role and work environment.

📈 Similar Roles Comparison

• Compared to other Trade Marketing roles in the video game industry, this position offers a unique opportunity to work on a global scale, collaborating with cross-functional teams across multiple regions and time zones.
• Ubisoft's large size and global presence provide ample opportunities for career growth and development, setting this role apart from similar positions at smaller companies.
• While the salary range for this role is estimated to be in line with industry standards, Ubisoft's comprehensive benefits package and commitment to employee well-being make it an attractive option for candidates considering similar roles at other companies.

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and weigh the potential benefits and challenges against their personal and professional goals when comparing it to similar roles in the industry.

📝 Sample Projects

• Developing and executing a global Sales Marketing communication plan for the launch of a new AAA title, from the announcement of offers through post-launch content release.
• Conducting a comprehensive analysis of competitor activities and identifying areas for improvement to enhance Ubisoft's trade marketing efforts.
• Leading a cross-functional team to optimize the global shopper experience for a select portfolio of video game titles, driving innovation and excellence in Trade marketing.

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Trade Marketing Manager role, providing candidates with a clear understanding of the challenges and opportunities they may face in the position.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging Trade Marketing campaign you've worked on, and how you overcame any obstacles you faced?
• How do you approach collaborating with cross-functional teams, and can you provide an example of a successful collaboration in a previous role?
• How do you stay up-to-date with industry trends and consumer behavior in the video game industry, and how do you incorporate this knowledge into your Trade Marketing strategies?
• Can you describe a time when you had to adapt to a significant change in the market or consumer behavior, and how you responded to maintain the success of your Trade Marketing campaigns?
• How do you balance the need for creativity and innovation in your Trade Marketing strategies with the need to maintain consistency and compliance with legal and brand guidelines?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the unique challenges and opportunities it presents.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the video game industry and consumer journeys.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
• Research Ubisoft's company culture and values to demonstrate your fit with the organization and your enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.