Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: Zentiva

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-Time

🔹 Category: Pharmaceutical Manufacturing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing and sales activities for OTC pharmaceutical products in collaboration with the sales department.
• Preparing and monitoring trade marketing plans to adapt to current market demand.
• Developing and implementing marketing and sales strategies for promoted products.
• Negotiating contracts with clients and analyzing market situations.
• Collaborating closely with the sales and marketing departments.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment.

📋 Key Responsibilities

✅ Leading marketing and sales activities for OTC pharmaceutical products in collaboration with the sales department.

✅ Preparing and monitoring trade marketing plans to adapt to current market demand.

✅ Developing and implementing marketing and sales strategies for promoted products.

✅ Negotiating contracts with clients and analyzing market situations.

✅ Collaborating closely with the sales and marketing departments.

✅ Planning and executing trade marketing activities to increase product visibility on shelves.

✅ Utilizing trade marketing tools and merchandising standards to enhance product presence.

ASSUMPTION: The role may involve occasional travel to meet with clients and attend industry events.

🎯 Required Qualifications

Education: Higher education degree

Experience: Proven experience in managing OTC products in pharmacy channels and effective collaboration with sales teams.

Required Skills:

• Strong analytical skills and data-driven decision-making.
• Excellent communication and interpersonal skills.
• Proficient in English with the ability to negotiate and present in English.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Strong goal orientation and teamwork skills.
• Knowledge of the pharmaceutical industry and OTC products.

Preferred Skills:

• Experience in trade marketing or a similar role within the pharmaceutical industry.
• Familiarity with market research tools and techniques.

ASSUMPTION: Candidates with experience in the pharmaceutical industry and trade marketing will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 12,000 PLN and 18,000 PLN gross per month, based on industry standards for a manager-level position in Warsaw. Final compensation will be determined based on the candidate's qualifications and experience.

Benefits:

• Private medical care
• Life insurance
• Employee pension plan
• Flexible working hours
• Home office allowance
• Training and development opportunities

Working Hours: Full-time position with standard working hours from Monday to Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required.

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's qualifications and experience. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Zentiva operates in the pharmaceutical manufacturing industry, focusing on generics and over-the-counter (OTC) products.

Company Size: Zentiva is a mid-sized company with approximately 3,500 employees across Europe.

Founded: Zentiva was founded in 1488 and has a rich history in the pharmaceutical industry.

Company Description:

• Zentiva is a Pan-European platform developing, manufacturing, and providing high-quality and affordable medicines to over 100 million people in Europe.
• The company focuses on key therapeutic areas such as Cardiology & Circulation, Diabetes, Oncology, Respiratory, and CNS, with a strong emphasis on expanding its portfolio in self-care.
• Zentiva is committed to delivering sustainable double-digit growth through organic and inorganic growth strategies across Europe.

Company Specialties:

• Generics and OTC

Company Website: http://www.zentiva.com

ASSUMPTION: Zentiva's focus on generics and OTC products presents opportunities for candidates interested in these areas of the pharmaceutical industry.

📊 Role Analysis

Career Level: This role is a manager-level position, offering opportunities for career growth within the company.

Reporting Structure: The Trade Marketing Manager reports directly to the Marketing Director and works closely with the Sales Director and other marketing and sales team members.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work and home office allowance.

Growth Opportunities:

• Progression to senior management or leadership roles within the marketing department.
• Expanding responsibilities to include additional product portfolios or geographic regions.
• Developing expertise in trade marketing and related fields through training and development opportunities.

ASSUMPTION: Zentiva's focus on growth and development presents opportunities for candidates seeking career advancement.

🌍 Location & Work Environment

Office Type: Zentiva's headquarters is located in Prague, Czech Republic, with regional offices across Europe, including Warsaw, Poland.

Office Location(s): U Kabelovny 529/16, Dolní Měcholupy, Prague 10, 102 00, CZ

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
• The city is a major economic hub and offers a high quality of life, with numerous cultural attractions, parks, and recreational facilities.
• Warsaw is well-connected by public transportation, with easy access to international airports.

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and the possibility of remote work.

ASSUMPTION: Candidates should be comfortable working in an office environment and be prepared to travel occasionally for business purposes.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with the hiring manager and other team members
• Final interview with the Marketing Director
• Job offer and onboarding

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and interpersonal skills
• Industry knowledge and product expertise
• Goal orientation and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your trade marketing and sales strategies, as well as your negotiation skills.
• Research Zentiva's company culture and be prepared to discuss how your values align with the company's mission.

ATS Keywords: Trade Marketing, Sales Collaboration, Market Analysis, Negotiation, Strategic Planning, Product Management, Communication Skills, Teamwork, Data Analysis, Merchandising Standards, Goal Orientation, English Proficiency, Microsoft Office, Customer Visibility, Pharmaceutical Knowledge, Marketing Strategy

ASSUMPTION: The application process may vary based on the specific needs of the hiring manager and the company's current recruitment priorities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Market research tools and software
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Integrity
• Collaboration
• Innovation
• Accountability

Work Style:

• Goal-oriented and results-driven
• Collaborative and team-focused
• Adaptable and open to change
• Analytical and data-driven

Self-Assessment Questions:

• How do your personal values align with Zentiva's company values?
• Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
• How do you approach data analysis and decision-making in a trade marketing context?

ASSUMPTION: Candidates who demonstrate a strong fit with Zentiva's company culture and values will have an advantage in the application process.

⚠️ Potential Challenges

• Managing multiple product portfolios and stakeholders simultaneously
• Adapting to changing market conditions and customer demands
• Balancing the needs of different departments and teams within the organization
• Occasional travel and business-related expenses

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• This role is similar to other trade marketing manager positions within the pharmaceutical industry but may have a stronger focus on OTC products and sales collaboration.
• Candidates with experience in trade marketing, sales, or a related field within the pharmaceutical industry are likely to find this role a good fit.
• Career progression in this role may involve expanding responsibilities to include additional product portfolios or geographic regions.

ASSUMPTION: This role may offer unique opportunities for candidates interested in the OTC market and sales collaboration within the pharmaceutical industry.

📝 Sample Projects

• Developing and implementing a trade marketing strategy for a new OTC product launch
• Analyzing market data to identify trends and opportunities for product positioning
• Negotiating contracts with key clients to optimize product distribution and visibility

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary based on the specific needs of the company and the market.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term strategy for growth and expansion in the OTC market?
• How does this role fit into the overall marketing and sales strategy for Zentiva's OTC product portfolio?
• What are the key priorities for this role in the first 90 days?
• How does Zentiva support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your trade marketing and sales strategies, as well as your negotiation skills
• Research Zentiva's company culture and be prepared to discuss how your values align with the company's mission
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.