πΉ Job Title: Trade Marketing Manager
πΉ Company: Unilever
πΉ Location: Ho Chi Minh City, Vietnam
πΉ Job Type: Full-Time
πΉ Category: Trade Marketing
πΉ Date Posted: July 2, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of trade marketing strategies, operator needs, and free trade dynamics. It also demands excellent collaboration and project management skills to work effectively with various teams.
β Develop and execute BSP Marketing plan under Trade Marketing
β Track customer performance and free trade performance with corrective actions
β Support operator marketing teams with designing and implementing simple operator journeys that get the sale
β Execute the trade activity plan and drive perfect store (on-line and off-line)
β Manage supply allocation, RTM, and free trade performance
β Collaborate with MSO, Portfolio Marketing, Operator Marketing, Finance, and CD to drive Primary and Secondary sales target with healthy stock control
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. It requires a balance of analytical thinking and hands-on problem-solving.
Education: Diploma holder and above
Experience: 5+ years of trade marketing experience, preferably with knowledge in Foodservice or FMCG industries. Experience in a matrix organization and product marketing is highly recommended.
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on trade marketing and operator experience, candidates with relevant experience in FMCG or Foodservice industries will have a significant advantage.
Salary Range: Industry standard for a Trade Marketing Manager role in Ho Chi Minh City, Vietnam, with 5-10 years of experience is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD 50,000 - USD 75,000).
Benefits:
Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs.
ASSUMPTION: The salary range is based on market research and industry standards for the role, experience level, and location. Benefits may vary based on the company's policies and the employee's tenure.
Industry: Unilever operates in the Consumer Goods industry, with a focus on Food, Home Care, Personal Care, and Refreshments. The company is a global leader in sustainable business and has a strong commitment to reducing its environmental footprint and increasing its positive social impact.
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Unilever was founded in 1929, with a rich history of innovation and growth. The company has a strong brand portfolio, including Lipton, Knorr, Dove, Axe, Hellmannβs, and Omo, among others.
Company Description:
Company Specialties:
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various markets and cultures.
Career Level: This role is at the mid-level management career stage, offering opportunities for growth and development within the trade marketing function.
Reporting Structure: The Trade Marketing Manager reports directly to the Cluster Director and works closely with operator experience marketing, CD, MSO, Portfolio Marketing, Operator Marketing, Finance, and other relevant teams.
Work Arrangement: The role is based in Ho Chi Minh City, Vietnam, with on-site work arrangements. Occasional travel may be required to visit clients, attend meetings, or participate in training programs.
Growth Opportunities:
ASSUMPTION: The role offers opportunities for career growth and development within the trade marketing function and across the broader organization.
Office Type: Unilever's Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 100 Victoria Embankment, Blackfriars, London EC4Y 0DY, GB
Geographic Context:
Work Schedule: The role follows a standard workweek, Monday to Friday, with core hours from 8:00 AM to 5:00 PM. Flexible working arrangements may be available based on business needs and team agreements.
ASSUMPTION: The role's location in Ho Chi Minh City offers candidates the opportunity to live and work in a dynamic, multicultural environment with a high quality of life.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Trade Marketing, Operator Experience, Free Trade, Customer Needs, Insights, BSP Marketing, S&OP, DP, Brand Building, ROI, ZBB
ASSUMPTION: The interview process will focus on assessing the candidate's trade marketing expertise, operator understanding, and cultural fit with Unilever's values and culture.
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with CRM, data visualization, and project management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Unilever's values and work style will be more likely to succeed in the role and contribute to the company's success.
ASSUMPTION: The role presents both strategic and tactical challenges, requiring candidates to be adaptable, resilient, and proactive in managing change.
ASSUMPTION: Understanding the unique aspects of this role and its context within the broader trade marketing and FMCG industries will help candidates tailor their application and preparation for the interview process.
ASSUMPTION: Familiarity with these types of projects and the ability to provide specific examples of past achievements will strengthen candidates' applications and interviews.
ASSUMPTION: Asking thoughtful, informed questions demonstrates candidates' interest in the role and their understanding of the business and its challenges.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.